Yesterday I wrote about the new Moxie Girlz…today it is yet another way-too-cool doll line, Liv Girls. Liv Girls includes an online world that you can enter for only $19.99 (plus $9.99 for shipping and handling). These “four fun-loving teens who love to hang out together” (but, alas, are sold separately) come with a “secret code” that unlocks a virtual world where young girls can “read the Liv Girls’ super secret diaries” and take “snap shots” of the Liv Girls “having all kinds of super adventures and place them in a scrapbook to share with friends.”
Ugh! Here we go again with another “virtual” world where kids are pulled away from actual interactions with friends and family members. Authentic relationships and experiences are pushed aside, as this electronic world seduces vulnerable youngsters who (like anyone) want to belong. The ad is scary when you really look at what they are saying…
“Live in our world”
“Real Girls, Real Lives”
“There is so much to do!”
“This is where all our lives totally come together!”
Gee, thanks, Spin Master, Ltd for making the world a better place for our children. We really needed another way to keep our kids plugged into the internet, living pretend lives – away from books, nature and actual human interactions.
I’m trying to figure out if this new generation of dolls is any less offensive than their predecessor Bratz. It looks like the advertisers are going for a more wholesome look, but the effect is the same for me. Teenagers aren’t playing with these dolls – but very young girls are. And now the young girls can even “live” in an online virtual teenage world. To me, that’s getting worse, not better.
You are right about these dolls appealing to young girls. I went to a birthday party last weekend for a 6 year old girl. All the little girls there were talking about getting those dolls!
Thanks, Beth. Since these dolls are so new, and it is summertime (more kids playing outside, etc) it seems the full impact of the new dolls is yet to be seen. I have heard from moms who feel good about the written message for Moxie Girlz, "be true, be you". I would counter that the visual message of a cookie-cutter, long-haired, big-eyed, thin-with-trendy-clothes-is-the-only-way-to-be-girl makes this a definite mixed message for youngsters!
On the upside, with all these teenage dolls flooding the toy market, I started to get worried that kids are no longer playing with cuddly baby dolls. Alas, I have found many, many girls (and boys) of varied ages who are still feeding, cuddling and taking care of soft (with no batteries!) baby dolls. Yea!
The line, "come into our world" reminded me of adult entertainment ads I have seen. YUCK! Grooming them now to be in virtual arenas later.
Yuck! "Be true, be you" as long as you fit this over-sexed, unrealistic visual stereotype.
my baby girl loves playing with moxie girls and there much more modest than brats and there so cute cute is better than being “sexy” specially for little girls !!!
OMG bratz are WAYYYYYYYY better than moxie girlz or liv!!!!
MOXIE GIRLZ are SOOOOO LAST YEAR!!!
Moxie girls are so not last year there like brand new!!!!!!!!!!!! with different types like the haircolor one and more 2 me dolls for and lot’s more so there not last year
hahahahahahahahahahahahahahahahaha!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!reallly!!!!!!!!!??????????????????????????
yeah moxie is brand new!!!!!!!!
chritine your yuck