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	<title>Empowered by Play</title>
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	<link>http://www.empoweredbyplay.org</link>
	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
	<lastBuildDate>Wed, 28 Jul 2010 11:49:11 +0000</lastBuildDate>
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		<title>You can help protect preschoolers from too much screen-time!</title>
		<link>http://www.empoweredbyplay.org/2010/07/you-can-help-protect-preschoolers-from-too-much-screen-time/</link>
		<comments>http://www.empoweredbyplay.org/2010/07/you-can-help-protect-preschoolers-from-too-much-screen-time/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 11:49:11 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=965</guid>
		<description><![CDATA[<p>I am in the joyful and exhausting throes of &#8220;Cousins&#8217; Camp&#8221; (this year we have 18 first cousins, ages 4-13!) and don&#8217;t have time for a long post.  But I felt compelled to let everyone know about an important window of opportunity to advocate for our youngest children. Currently NAEYC (National Association for the Education [...]]]></description>
			<content:encoded><![CDATA[<p>I am in the joyful and exhausting throes of &#8220;Cousins&#8217; Camp&#8221; (this year we have 18 first cousins, ages 4-13!) and don&#8217;t have time for a long post.  But I felt compelled to let everyone know about an important window of opportunity to advocate for our youngest children. Currently NAEYC (National Association for the Education of Young Children) is re-drafting their position statement on Technology and Young Children. NAEYC is at the forefront of early childhood education.  Just to give you an idea of their influence, their Annual Conference draws more than 20,000 early childhood teachers, administrators, professors and others. Lots of people pay attention to what NAEYC has to say. Right now we have a unique opportunity to have input on their statement &#8211; and help steer NAEYC  in the right direction in limiting screen-time in daycare centers, preschools and other early childhood settings. In a brilliant move, Campaign for a Commercial-Free Childhood has teamed up with the Alliance for Childhood to draft a letter to NAEYC &#8211; signed by over 70 early childhood experts. Please visit CCFC&#8217;s website today to <a title="CCFC's letter to NAEYC" href="http://www.commercialfreechildhood.org/pdf/naeycletter.pdf">read their letter to NAEYC</a> and for a <a title="More info from CCFC" href="http://www.commercialfreechildhood.org/actions/naeyctechandchildren.html">wealth of information about this topic</a>. Then you can  <a title="NAEYC" href="http://www.naeyc.org/positionstatements/tech">contact NAEYC yourself</a>. The window of opportunity closes July 30, 2010, so I urge you to act soon and to spread the word! Thanks so much.</p>
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		<title>A Great Way to Play</title>
		<link>http://www.empoweredbyplay.org/2010/07/a-great-way-to-play/</link>
		<comments>http://www.empoweredbyplay.org/2010/07/a-great-way-to-play/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 10:53:17 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[Last Child in the Woods]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[playgrounds]]></category>
		<category><![CDATA[Playing for Keeps]]></category>
		<category><![CDATA[Richard Louv]]></category>
		<category><![CDATA[So Sexy So Soon]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=940</guid>
		<description><![CDATA[<p>I wasn&#8217;t surprised yesterday to read in Newsweek that creativity in the United States is on the decline (The Creativity Crisis).   Innovation, flexible thinking and problem solving have all been disappearing from our lives, so it is no wonder our creativity is down. It was heartening then to hear a fantastic story on WBUR about [...]]]></description>
			<content:encoded><![CDATA[<p>I wasn&#8217;t surprised yesterday to read in Newsweek that creativity in the United States is on the decline (<a title="The Creativity Crisis" href="http://www.newsweek.com/2010/07/10/the-creativity-crisis.html">The Creativity Crisis</a>).   Innovation, flexible thinking and problem solving have all been disappearing from our lives, so it is no wonder our creativity is down. It was heartening then to hear a fantastic story on WBUR about something GOOD that is happening:  a new kind of &#8220;natural playground&#8221; which has just opened in Boston (<a title="A New Kind of Playground" href="http://www.wbur.org/2010/07/13/kids-parks">A New Kind of Playground</a>). This new playground features stepping stones, sand, water and other natural materials, including blocks made from trees that were on the site of the playground. The teachers have noticed a new kind of play happening with their students, where children are interacting with these materials in creative ways that just don&#8217;t happen on typically equipped playgrounds.</p>
<p style="text-align: justify;">Natural playgrounds are a solution that speaks to problem-solving deficit disorder, a term coined by <a title="Diane Levin" href="http://www.dianeelevin.com/">Diane Levin</a> in 2003 and has written about (such as in <a title="So Sexy, So Soon" href="http://www.sosexysosoon.com/"><em>So Sexy, So Soon</em></a>); and also for nature-deficit disorder, which Richard Louv writes about in <em><a title="Last Child in the Woods" href="http://richardlouv.com/last-child-woods">Last Child in the Woods</a></em>. It seems a little sad, perhaps, that we&#8217;ve gotten to this place where we actually need designed spaces for kids to play with natural materials.  But there you have it: this is just what we need. Otherwise, for too many of our children, it just isn&#8217;t happening. Natural playgrounds remind me of the song &#8220;<em>Water, Sand, Blocks and Clay</em>&#8221; by Brady Rymer which I used to sing with my 5, 6 and 7 year olds,</p>
<p style="text-align: center;">&#8220;I will make a mountain tall and I will build a castle wall,</p>
<p style="text-align: center;">I will make a forest green and I will make a flowing stream,</p>
<p style="text-align: center;">&#8217;cause I got everything I want and everything I&#8217;ll ever need,</p>
<p style="text-align: center;">and I will play all day with my water, sand, blocks and clay&#8230;&#8221;</p>
<p>A great song to sing and a great way to play.<a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/we-found-a-bone.jpg"><img class="alignright size-medium wp-image-952" title="we found a bone" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/we-found-a-bone-248x300.jpg" alt="" width="248" height="300" /></a></p>
<p><em>For a related story about nature play on playgrounds, see my <a title="Defending dirt and Playing for Keeps" href="http://www.empoweredbyplay.org/2010/07/defending-dirt-and-playing-for-keeps/">previous post about the new book Playing for Keeps:Life and Learning on a Public School Playground by Deborah Meier, Beth Taylor and Brenda Enge</a>l.</em></p>
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		<title>Defending dirt and Playing for Keeps</title>
		<link>http://www.empoweredbyplay.org/2010/07/defending-dirt-and-playing-for-keeps/</link>
		<comments>http://www.empoweredbyplay.org/2010/07/defending-dirt-and-playing-for-keeps/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:39:02 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Mission Hill School]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[Playing for Keeps]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=917</guid>
		<description><![CDATA[<p>The other day my kids were playing in the mud with their cousins. We were replanting some lilac shoots from a very special family bush. While I was thinking about the significance of this 1oo+ year-old family heirloom, the kids were busy stomping in the mud and muck. I didn&#8217;t get upset with them &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>The other day my kids were playing in the mud with their cousins. We were replanting some lilac shoots from a very special family bush. While I was thinking about the significance of this 1oo+ year-old family heirloom, the kids were busy stomping in the mud and muck. I didn&#8217;t get upset with them &#8211; in fact I encouraged them. &#8220;Go ahead!&#8221; I said.  &#8220;Get dirty. I just read about a new study that says playing outside in the dirt may actually make you smarter!&#8221; The kids giggled at this and started asking each other, &#8220;Are you smarter now?&#8221; and answering,&#8221;Yes! E equals m c squared!&#8221;  I laughed, with them, but I am quite happy to have this new research in my arsenal in the fight to keep play in our children&#8217;s lives. So, the next time your little ones come in the house all grubby from making mud pies or digging to China, rest easy knowing that playing in the dirt has been shown to lower depression, lesson anxiety and now&#8230;make you smarter!</p>
<p>You see, back in May, Science Daily reported:<span style="color: #333399;"><em> &#8220;Exposure to  specific bacteria in the environment, already believed to have  antidepressant qualities, could increase learning behavior, according to  research presented at the 110th General Meeting of the American Society  for Microbiology in San Diego.&#8221;</em></span> <a title="Science Daily" href="http://www.sciencedaily.com/releases/2010/05/100524143416.htm">Read the whole story here</a>.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/We-need-more-stciks-and-grass1.jpg"><img class="alignright size-medium wp-image-923" title="We need more stciks and grass" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/We-need-more-stciks-and-grass1-269x300.jpg" alt="" width="269" height="300" /></a>The researches found the effects were temporary, which means repeated exposure is good. Their research helps the growing  movement of outdoor classrooms, school yard gardens and bringing kids (and all of us) back outside. Personally, I know that when I am stressed, time outdoors always helps. I&#8217;ve known babies who would stop crying and fussing when they were brought outdoors.  I can relate because I am the same way. As a teacher, I always knew that time outside in nature was good for kids &#8211; especially as television, video games and the internet were keeping them more and more inside. I wrote more about nature and education in this article,<a title="We Need More Sticks and Grass! We Need More Beauty!" href="http://www.communityplaythings.com/resources/articles/natureeducation/weneedmore.html"> &#8220;We Need More Sticks and Grass! We Need More Beauty!&#8221; </a>.</p>
<p>Now, having evidence that being outside in nature can actually increase learning behavior &#8211; this is the icing on the cake.<em><span style="color: #333399;"> &#8220;This research suggests that <em>M. vaccae</em> may play a role in  anxiety and learning in mammals,&#8221; says Matthews. &#8220;It is interesting to  speculate that creating learning environments in schools that include  time in the outdoors where <em>M. vaccae</em> is present may decrease  anxiety and improve the ability to learn new tasks.&#8221;</span></em></p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/0807750956.gif"><img class="alignleft size-full wp-image-920" title="0807750956" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/07/0807750956.gif" alt="" width="116" height="170" /></a><span style="color: #333399;"><span style="color: #000000;">Looking for more evidence that time spent outdoors is good for our children? Here&#8217;s more.  There&#8217;s a terrific new book just</span></span><span style="color: #333399;"><span style="color: #000000;"> published by Teachers College Press. It is called  <em>Playing for Keeps: Life and Learning on a Public School Playground</em>, by Deborah Meier, Brenda S. Engel and Beth Taylor. The book comes at just the right time, when parents and teachers are looking for ways to convince principals and policy makers that recess is a necessary and valuable part of the school day. The book is written about the early years at the Mission Hill School in Boston, a school that I am proud to have helped start and then teach at for eleven years. The authors are all incredibly talented teachers and mentors, who helped me learn how to closely observe children and the deep importance of active learning. It is from these women that I learned much of what I know about being a good teacher. </span></span></p>
<p><span style="color: #333399;"><span style="color: #000000;">From the introduction, <span style="color: #000080;">&#8220;We invite readers to appreciate the life of the imagination on the playground, to see the energy children bring to exploring their social and physical surrounds, and to share with us the children&#8217;s delight in active learning.&#8221;</span><br />
</span></span></p>
<p><span style="color: #333399;"><span style="color: #000000;">If your children are outside &#8211; playing, living, laughing, learning and getting dirty &#8211; these two new bodies of evidence help confirm what you already know. If your children are inside more than you like, and you are advocating for recess, struggling to bring  a garden to your school yard or working to bring more outdoor recreation spaces into your community, now you have two new powerful weapons in your arsenal. Excellent.<br />
</span></span></p>
<p><span style="color: #333399;"><span style="color: #000000;"> </span></span><em><span style="color: #333399;"><span style="color: #000000;"> </span><br />
</span></em></p>
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		<item>
		<title>A Real Toy Story</title>
		<link>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/</link>
		<comments>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:40:22 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CCFC]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[The Story of Stuff]]></category>
		<category><![CDATA[Toy and Play Action Guide]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=890</guid>
		<description><![CDATA[<p>The more I think about it, the more I am convinced that the best toys  are not toys at all. Fuzzy blankets and empty boxes rule when you are inside;  wild flowers, sticks and rocks for when you are outside.  A blanket becomes a cape or a tent and a box becomes just [...]]]></description>
			<content:encoded><![CDATA[<p>The more I think about it, the more I am convinced that the best toys  are not toys at all. Fuzzy blankets and empty boxes rule when you are inside;  wild flowers, sticks and rocks <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero.jpg"><img class="alignright size-medium wp-image-911" title="superhero" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero-225x300.jpg" alt="" width="225" height="300" /></a>for when you are outside.  A blanket becomes a cape or a tent and a box becomes just about anything. This is the stuff  that makes for rich imaginative play.  It is the season of garage sales  where I live, and I&#8217;ve been checking them out lately. Holy cow, there  is a whole lot of plastic junk out there. At least folks who have a  garage sale (or who shop there) are trying to reuse these  toys and extend their use a bit still&#8230; yikes!</p>
<p>I&#8217;ve also been reading the <em>Story of Stuff: How Our Obsession With Stuff is Trashing the Planet, Our Communities, and Our Health &#8211; and a Vision For Change</em> by Annie Leonard. It is a  real wake-up call. I try to be environmentally conscious &#8211; but by  reading this book I&#8217;ve realized there is so much more we as a country  can &#8211; and should &#8211; be doing. Leonard reveals, <em><span style="color: #333399;">&#8220;We have a problem with Stuff. With just 5 percent of the world’s  population, we’re consuming 30 percent of the world’s resources and  creating 30 percent of the world’s waste. If everyone consumed at U.S.  rates, we would need three to five planets!&#8221;</span></em><strong> </strong> My only hope is that this horrifying oil disaster will be the rude awakening our country needs.</p>
<p>(It&#8217;s not a spill,  by the way. A spill is what my son does with his glass of orange juice.  It&#8217;s a pain to clean up the spill, but we can do it in a few minutes.  What is happening in the Gulf of Mexico is a man-made disaster.  Definitely not a spill.)</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg"><img class="alignnone size-full wp-image-895" title="Toy Story 3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg" alt="" width="181" height="180" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg"><img class="alignnone size-full wp-image-897" title="Toy story 3.2" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg" alt="" width="220" height="220" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg"><img class="alignnone size-full wp-image-898" title="Toy Story 3.3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg" alt="" width="123" height="123" /></a></p>
<p>Do the world a favor and forgo all the thousands of Toy Story 3 plastic junk, and all the other aggressively marketed single-purpose toys, and opt for good old fashioned imagination-inducing fabric scraps, empty containers of any type, art supplies, pebbles and the like. Its not easy to break the habit of consumption &#8211; believe me, the LEGO situation in my own house is admittedly out of control. We are working on it, though, and my husband has finally agreed that there is such a thing as &#8220;too many LEGOs&#8221;. Check out this fantastic article <a title="Children, Commercialism and Environmental Sustainability" href="http://www.commercialfreechildhood.org/news/2010/03/kdiscommercialismsustainability.html">Children, Commercialism, and Environmental Sustainability</a> by Tim Kasser, Tom Crompton, and Susan Linn.</p>
<p>Related posts:</p>
<p><a title="Reduce, Reuse and Re-imagine" href="http://www.empoweredbyplay.org/2010/04/reduce-reuse-re-imagine/">Reduce, Reuse and Re-imagine!</a></p>
<p><a title="Empowered by Play's Toy of the Year Award: Nature!" href="http://www.empoweredbyplay.org/2009/11/empowered-by-plays-toy-of-the-year-award-nature/">Empowered by Play&#8217;s Toy of the Year Award: Nature!</a></p>
<p><a title="When Did Sesame Street Become $esame $treet?" href="http://www.empoweredbyplay.org/2009/11/when-did-sesame-street-become-esame-treet/">When Did Sesame Street Become $esame $treet?</a></p>
<p><a title="Way Too Many Toys" href="http://www.empoweredbyplay.org/2009/10/way-too-many-toys/">Way Too Many Toys</a></p>
<p><a title="Announcing TRUCE's Infant-Toddler Toys, Play &amp; Media Action Guide!" href="http://www.empoweredbyplay.org/2009/11/announcing-truces-infant-toddler-play-toys-media-action-guide/">Announcing TRUCE&#8217;s Infant-Toddler Toys, Play &amp;  Media Action Guide!</a></p>
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		<title>Victories Worth Celebrating!</title>
		<link>http://www.empoweredbyplay.org/2010/06/victories-worth-celebrating/</link>
		<comments>http://www.empoweredbyplay.org/2010/06/victories-worth-celebrating/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 17:02:41 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=858</guid>
		<description><![CDATA[<p>About ten days ago, I got excited about what I was hearing in regards to the Common Core Standards. The standards were released June 2nd by the National Governors Association and Council of Chief State School Officers. (States that adopt these Common Core Standards earn points on their application for Race to the Top funds.) [...]]]></description>
			<content:encoded><![CDATA[<p>About ten days ago, I got excited about what I was hearing in regards to the <a title="Common Core Standards" href="http://www.corestandards.org/">Common Core Standards</a>. The standards were released June 2nd by the National Governors Association and Council of Chief State School Officers. (States that adopt these Common Core Standards earn points on their application for Race to the Top funds.) As I read <a title="Early Ed Watch" href="http://earlyed.newamerica.net/blogposts/2010/zooming_in_on_the_common_standard_for_reading_in_kindergarten-32611">Lisa Guernsey&#8217;s Early Ed Watch blog</a>, I learned that for kindergarten, the standards presented on June 2nd are slightly better than the earlier drafts. That is good news. What is even better is that the authors included an acknowledgment of the value of play. Specifically they wrote:</p>
<p><span style="color: #333399;"><em>The Standards define what all students are expected to know and be able to do, not how teachers should teach. For instance, the use of play with young children is not specified by the Standards, but it is welcome as a valuable activity in its own right and as a way to help students meet the expectations in this document.</em></span></p>
<p>How great is that?! A definite victory for the early childhood world. It is such a victory, that a few days later, on Saturday June 5th, Joan Almon of the <a title="Alliance for Childhood" href="http://www.allianceforchildhood.org/">Alliance for Childhood</a> included it (several times!) in her keynote address at the Hudson Valley Writer&#8217;s Project Annual Early Childhood Conference. I agreed with Joan when she said we should be shouting these words from the rooftops. <span style="color: #333399;"><em>&#8220;&#8230;the use of play with young children is not specified by the Standards, but it is welcome as a valuable activity in its own right and as a way to help students meet the expectations in this document.&#8221; </em></span>Did you catch that play is <span style="color: #333399;"><em>&#8220;a welcome activity in its own right&#8221;</em></span> ?!</p>
<p>I went back to the Common Core Standards website and hunted for those powerful words. I looked everywhere I could think of, clicking every link a kindergartner teacher might choose for information. I couldn&#8217;t find the words &#8211; and I was determined to know exactly where they were. I contacted Lisa Guernsey and she helped me zero in. They are on page six of the sixty-six page document for <a title="ELA Common Core Standards" href="http://www.corestandards.org/assets/CCSSI_ELA%20Standards.pdf">English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects</a>. They are in the first bullet in the section titled, &#8220;What is Not Covered by the Standards&#8221;. Awesome!</p>
<p>The conference on Saturday was the perfect place to celebrate this victory. The theme of the conference was &#8220;Constructing Worlds, Composing Stories: Where Literacy and Play Meet&#8221;. The conference was designed for &#8220;educators interested in exploring the role of play in children&#8217;s learning, literacy and social and physical development.&#8221;</p>
<p>The range of workshops included Storytelling; Dramatic Play; Music and Movement; Nature and Blocks &#8211; each bringing in specifics about how literacy, math, science and cooperative play are all woven together in rich and engaging learning experiences. Together, these workshops demonstrated how meaningful learning happens through play.</p>
<p>Blocks are one of my favorite things in the whole wide world, so I was drawn to Rebecca Burdett&#8217;s workshop, &#8220;Let Me Build You a Story: Literacy in the Block Area&#8221;. I had the honor of visiting Rebecca&#8217;s kindergarten classroom in November, and was impressed with her ability to juggle state and district mandates while staying true to what is good for children. I could feel it the moment I entered her room. It was alive with learning in a way many kindergarten classrooms just aren&#8217;t anymore.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Rebeccas-website1.jpg"><img class="alignright size-medium wp-image-876" title="Rebecca's website" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Rebeccas-website1-300x248.jpg" alt="" width="270" height="224" /></a>Luckily, I don&#8217;t have to describe what Rebecca has been doing, because she has a link to some of her work &#8211; a stories created by her students &#8211; <a title="Rebecca Burdett's webpage" href="http://www.newpaltz.k12.ny.us/156520111593332590/site/default.asp">on her school&#8217;s website</a>. What is truly amazing, is that Rebecca was able to do this work with her students, and then capture it in a way that is easy to share. Her principal was impressed and invited her to bring the work to the school board. Not only did Rebecca bring the digital story, and the process documented in a Power Point, she also brought some of her kindergartners to advocate!  You see, when Rebecca returned to her present school to teach- after having been away &#8211; she found no blocks had been left in the classroom. She knew that she could not do her job without a good set of blocks &#8211; and she found a way to get blocks donated from the folks at <a title="Community Playthings" href="http://www.communityplaythings.com/">Community Playthings</a>. Rebecca wanted to find a way to bring more blocks back to her school. She described for us how her young students stood up in front of the board, at seven o&#8217;clock at night, and read the reflections they had written about their love of working with blocks.</p>
<p>The board was so impressed, they decided to budget block purchases for all the first grade classrooms in her school &#8211; and next year for all the second grade classrooms. (They found a way to allocate text book money!) Through Rebecca&#8217;s presentation, the board was able to understand the deep, rich experiences and real learning that can come through block play. She made the learning visible to them. Brilliant!</p>
<p>The power of advocacy cannot be underestimated. Just look: The Common Core Standards include a statement about the value of play and a school board is bringing blocks <em><strong>back</strong></em> into classrooms. These are the stories that give me hope. Let us shout them from the rooftops!</p>
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		<title>Strawberries, snakes and swings</title>
		<link>http://www.empoweredbyplay.org/2010/06/strawberries-snakes-and-swings/</link>
		<comments>http://www.empoweredbyplay.org/2010/06/strawberries-snakes-and-swings/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 11:29:03 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bill Crain]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=843</guid>
		<description><![CDATA[<p>It feels like summer is already here. This weekend our family enjoyed many moments outdoors &#8211; for me this is the best antidote to screen-time. At least two snakes were spotted &#8211; slithering among rocks at our house and at friends&#8217;. Awesome. The first yummy strawberries ripened in our little garden, and the boys delighted [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/strawberry-0031.jpg"><img class="alignright size-medium wp-image-846" title="strawberry 003" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/strawberry-0031-300x225.jpg" alt="" width="300" height="225" /></a>It feels like summer is already here. This weekend our family enjoyed many moments outdoors &#8211; for me this is the best antidote to screen-time. At least two snakes were spotted &#8211; slithering among rocks at our house and at friends&#8217;. Awesome. The first yummy strawberries ripened in our little garden, and the boys delighted in picking every berry that was ready to eat. Absolutely, purely delicious fun. One of my sons, <a title="Why Empowered by Play?" href="http://www.empoweredbyplay.org/2009/06/why-empowered-by-play-2/">who learned to swing last June</a>, taught his brother how to get himself going on the swing in our backyard. Excellent! And the two boys swung together on a lovely bench swing hanging from a tree and overlooking a pond. We were visiting friends and toasting marshmallows for s&#8217;mores &#8211; again, delicious and fun.</p>
<p>This blog began in May 0f 2009, and since then, I have been on the computer more than I ever have before. It often strikes me as ironic, that in my efforts to encourage imaginative play, and to help families and children reduce screen-time, I have increased my own screen-time. Yuck. I am trying to do more connecting and sharing of ideas and information through Twitter and Facebook &#8211; and doing so has actually helped me cut down on my time online. I was worried about adding them to the Empowered by Play networking plan, in that they might increase my time spent in front of the screen, but thankfully the opposite has proven to be true.</p>
<p>Nature. That&#8217;s where you&#8217;ll find me, whenever possible. Right in my own yard, usually &#8211; where the bird feeders, breezes, flowers and general green-ness help me relax. This weekend in the backyard, I even spied two spirited fox kits playing and wrestling while their mom watched nearby. Very cool. It reminded me of <a href="http://www.empoweredbyplay.org/2010/05/protecting-play-three-great-new-resources/">Bill Crain&#8217;s piece about the need for play being innate</a>. Clearly, for these young fox kits, it is. And for my kids, too. In fact, my son just came up and asked me to play &#8211; so I&#8217;ll be signing off.</p>
<p>Here&#8217;s to playing outside, finding snakes, swinging in the breeze and picking ripe strawberries!</p>
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		<title>Playing &#8220;off the leash&#8221;</title>
		<link>http://www.empoweredbyplay.org/2010/05/playing-off-the-leash/</link>
		<comments>http://www.empoweredbyplay.org/2010/05/playing-off-the-leash/#comments</comments>
		<pubDate>Mon, 24 May 2010 13:20:59 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=815</guid>
		<description><![CDATA[<p>My kids had a great time playing this weekend. At the  recommendation of a friend, we tried a new playground. Granted, we had  to drive a little further than we normally do, but the results were well  worth it. At this new playground, guess what we found &#8211; kids! And plenty  [...]]]></description>
			<content:encoded><![CDATA[<p>My kids had a great time playing this weekend. At the  recommendation of a friend, we tried a new playground. Granted, we had  to drive a little further than we normally do, but the results were well  worth it. At this new playground, guess what we found &#8211; kids! And plenty  of them. Often times, when we visit the playgrounds closest to our  home, there are no other kids playing except for my sons.  At  our new playground there were kids of all ages &#8211; literally &#8211; from  infants and toddlers to middle school age, and even high school.</p>
<p>In honor of Free-Range Kids creator Lenore Skenazy&#8217;s <a title="Take Your Kids to the Park &amp; Leave Then There Day" href="http://freerangekids.wordpress.com/2010/05/11/take-our-children-to-the-park-leave-them-there-day-are-you-in/">&#8220;Take Your Kid to the Park &amp; Leave Them There Day &#8220;</a>on Saturday, I decided to hang back as much as possible this weekend, as my sons played at the public playground. Since my boys are only six, and we didn&#8217;t have an older kid to bring with us, I couldn&#8217;t completely leave them, but I sat further away than usual. I was close enough to watch and hear many of the interactions, and I have to say I was impressed with all of the kids and how they managed. There were a fair number of 8-10 year-olds playing together without a grown up. My sons joined them in a game of tag, and when my son fell (twice) and cried out &#8220;Ow!&#8221;, both times a child from the group stopped playing long enough to check that the little one was okay. Nice.</p>
<p>My sons were fascinated with a group of middle schoolers and giggled in delight as the &#8220;big kids&#8221;  rocked wildly on the small  horses. My sons watched closely as this group of middle school aged kids played, laughed,  chatted and  flirted (all face-to-face with very little cell  phone use!). When one of the older boys started using dicey language, his friends kept him in check, saying, &#8220;Hey, there&#8217;s kids right over there.&#8221; When an older girl sitting in a tree called down to my son, &#8220;Hey, little kid! Am I fat?!&#8221; He thought for a moment, then looked right back at her and yelled, &#8220;Who cares?!&#8221; and continued playing. (Later he told me about the interaction and revealed, &#8220;Well, I didn&#8217;t want to hurt her feelings and I didn&#8217;t want to lie.&#8221;) Pretty good thinking on your feet for a six-year-old.</p>
<p>My sons tried and tried to get themselves onto a teeter-totter, but once one boy was on, the opposite end was always too high for the other to reach. Eventually, they found that if they both sat towards the fulcrum at the middle, instead of on the seats at the end, they could play that way, and make the ride go up and down.</p>
<p>These &#8220;problems&#8221; illustrate how capable kids are when they have the opportunity to experience situations and try out solutions. These days, however, due to our culture of fear, kids are not often left to their own devices. They don&#8217;t have opportunities to become self-reliant, capable, creative problem solvers. This is precisely why Lenore came up with the idea of  &#8220;Bring Your Kids to the Park and Leave Them There&#8221; day &#8211; so kids today could start coming  back outside (instead of watching TV or surfing the Internet) and discover other kids to play with. Heck, when I was 6 years old I used to walk to the corner store with a few friends. I distinctly remember one day when we went &#8211; without adults &#8211; to buy a frozen banana dipped in chocolate. Yum! And it wasn&#8217;t just delicious and satisfying because it was a frozen treat.  The whole experience of walking along the road, making a decision, handing over the money (I think it was a dime) and walking home was in itself satisfying. The frozen banana was just part of the sweet reward.</p>
<p>We also rode bikes, played in the woods and wandered the neighborhood for hours. Lots of kids did; it would be weird if you didn&#8217;t. And the few times I remember someone getting seriously hurt (like emergency-room-visit hurt), we knew where the grown ups were, and precisely how to summon them in a hurry. Without cell phones, of course.</p>
<p>So thank you to Lenore Skenazy for starting this movement. Many folks think she is a kook (see <a title="NY Daily News" href="http://www.nydailynews.com/ny_local/2010/05/19/2010-05-19_drop_kids_off_alone_at_park_hope_for_best_no_supervision_no_problem_says_queens_.html">this article in The NY Daily News</a>). She&#8217;s not a kook. She is, however, a hoot.  (She gave an absolutely hilarious talk at the Campaign for a Commercial-Free Childhood&#8217;s <a title="The Consuming Kids Summit" href="http://www.commercialexploitation.org/events.htm">Consuming Kids Summit</a> in April.  Here&#8217;s to hoping it&#8217;ll be available on You Tube soon.)  Not only is she a hoot but is, in my book, a hero.</p>
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		<title>Dear Michelle Obama:</title>
		<link>http://www.empoweredbyplay.org/2010/05/dear-michelle-obama/</link>
		<comments>http://www.empoweredbyplay.org/2010/05/dear-michelle-obama/#comments</comments>
		<pubDate>Thu, 13 May 2010 12:52:14 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[NCLB]]></category>
		<category><![CDATA[Race to the Top]]></category>
		<category><![CDATA[recess]]></category>
		<category><![CDATA[standardized tests]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=795</guid>
		<description><![CDATA[<p>The good news is, someone on the White House Task Force for childhood obesity was listening. This week, Michelle Obama sent an email releasing their report, and among the many recommendations, was restoring recess!</p>
<p>Recommendation 5.4: State and local educational agencies should be encouraged to promote recess for elementary students and physical activity breaks for older [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large.jpg"><img class="alignright size-full wp-image-805" title="s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large.jpg" alt="" width="260" height="190" /></a>The good news is, someone on the White House Task Force for childhood obesity was listening. This week, Michelle Obama sent an email releasing their report, and among the many recommendations, was restoring recess!</p>
<p><em>Recommendation 5.4: State and local educational agencies should be encouraged to promote recess for elementary students and physical activity breaks for older students, and provide support to schools to implement recess in a healthy way that promotes physical activity and social skill development.</em></p>
<p>Definitely a step in the right direction, and encouraging news. You can visit the <a title="Let's Move White House Task Force report" href="http://www.letsmove.gov/taskforce_childhoodobesityrpt.html">Let&#8217;s Move website</a> to read the report and recommendations. The Task Force received over 2500 public comments &#8211; so a big thank you to everyone who wrote in about recess and more. On the heels of this success &#8211; here is another way to get involved and make change for children and play:</p>
<p>The  standardized test movement is one of the many factors that is squeezing  play out of children&#8217;s lives &#8211; especially their school lives. Starting  in kindergarten, our children are being turned <em>off &#8211; </em>instead of  turned <em>on</em> to learning. Many folks ask me, &#8220;But what can I do?&#8221;   Here is one thing you can do&#8230;today I am spreading the word about an  exciting campaign initiated by the folks at Time Out from Testing. Here are there words:</p>
<p>Dear  Friends,</p>
<p>Parent and   other assessment reform organizations and individuals from across the  country are participating in a postcard campaign to First Lady Michelle   Obama asking that she encourage the President to put an end to the use  of High  Stakes Testing. When she was on the campaign trail she had the  following to say  about the Bush Administration&#8217;s No Child Left Behind  Program:</p>
<p>&#8220;No Child   Left Behind is strangling the life out of most schools.&#8221;<br />
&#8220;If my future were determined by my performance on a standardized test I  wouldn&#8217;t be here. I guarantee that.&#8221;</p>
<p>THOUSANDS OF   US AGREE WITH HER CRITICISM. WE NEED HER HELP TO END THE RELIANCE ON   HIGH STAKES STANDARDIZED TESTS.</p>
<p>HERE  IS  WHAT WE NEED TO DO: <strong>On May 29th</strong> send a postcard to Michelle Obama  with this message:</p>
<p><strong>Dear  Michelle Obama:</strong></p>
<p><strong>We want the  same education for our children  that you provide for Malia and Sasha.<br />
Our child is not a test score.<br />
Encourage the President to end the use of high stakes standardized   tests!</strong></p>
<p><strong>Sincerely,</strong></p>
<p><strong>Name:<br />
Address:<br />
Signature</strong></p>
<p><strong>Mail to:<br />
First Lady Michelle Obama<br />
White House,<br />
Washington DC</strong></p>
<p>Some  of you  may want to tweak the wording a bit. All that we ask is that you  don&#8217;t  dilute the main message of ending high stakes testing. Remember that   once she receives the first 50 postcards, she and her staff won&#8217;t be  reading them  but instead will be counting them.</p>
<p>One  way to  ensure the success of this campaign will be to go viral and use our  listservs and Facebook. However, it requires that people go to the post   office , buy a postcard and then write the message and address it. In  this day  and age we fear that will not happen in mass numbers. So we  have designed some  other ways to make sure we reach our goal of between  50,000-100,000 cards on  May 29th.</p>
<p>FOR  THIS WE  NEED THE SUPPORT OF ALL OUR ORGANIZATIONS TO GO INTO THE COMMUNITY  AND  MAKE THIS HAPPEN!!!!</p>
<p>HERE  ARE  OUR SUGGESTIONS FOR SUCCESS:</p>
<p>1.  SET UP  TABLES IN YOUR SCHOOLS WHEN PARENTS DROP OFF AND PICK UP THEIR KIDS AND   GET THEM TO SIGN THE CARD. YOU WILL NEED TO BUY THEM AND PUT THE  MESSAGE ON YOURSELF. ASK FOR A 25 CENT CONTRIBUTION. SOME WILL GIVE A  DOLLAR AND  SOME WON&#8217;T GIVE SO IT SHOULD BALANCE OUT.</p>
<p>2.  ASK  TEACHERS TO CIRCULATE THE CARDS AND GET THEM BACK TO YOU.</p>
<p>3.  SET UP  TABLES IN FRONT OF THE BUSIEST STORES ON A SATURDAY/SUNDAY AND COLLECT  SIGNATURES ON THE CARD</p>
<p>4.  SET UP  CARD SIGNING AT YOUR LOCAL  CHURCH</p>
<p>5. REMEMBER   TO TAKE THEM TO THE OFFICE, FAMILY GATHERINGS, BIRTHDAY PARTIES,  SOCCER/BASEBALL GAMES</p>
<p>6. REMEMBER   ANYONE CAN SIGN THE CARD&#8212;KIDS, PARENTS, TEACHERS, FRIENDS,  COLLEAGUES, RELATIVES</p>
<p>The  important  thing is that you keep a record of how many got sent due to  your outreach. We will need a count sent to us at <a href="mailto:info@timeoutfromtesting.org" target="_blank">info@timeoutfromtesting.org</a> so that when we hold a press conference on that day, we will have an   accurate count.</p>
<p>WE  HAVE  VERY LITTLE TIME TO MAKE THIS HAPPEN BUT WE KNOW THAT IF ALL OF US PULL  TOGETHER OVER THE NEXT SEVERAL WEEKS IT WILL HAPPEN.</p>
<p>THANKS  SO  MUCH FOR YOUR TIME AND EFFORT,</p>
<p>TIME  OUT  FROM TESTING<br />
COALITION OF ESSENTIAL SCHOOLS<br />
THE FORUM FOR EDUCATION AND DEMOCRACY<br />
ADVANCEMENT PROJECT<br />
RETHINK LEARNING<br />
FAIRTEST</p>
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		<title>Protecting play? Three great new resources!</title>
		<link>http://www.empoweredbyplay.org/2010/05/protecting-play-three-great-new-resources/</link>
		<comments>http://www.empoweredbyplay.org/2010/05/protecting-play-three-great-new-resources/#comments</comments>
		<pubDate>Fri, 07 May 2010 17:33:22 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Common Core Standards]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[US Play Coalition]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=778</guid>
		<description><![CDATA[<p>In our current world, play has gotten squeezed out of our lives and has  become a four letter word. Helping to spread the word about the importance of play is a major part of Empowered by Play&#8217;s mission.  I am thrilled to report that this week I received three wonderful emails with new resources [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/blowing-bubbles.jpg"><img class="alignright size-medium wp-image-785" title="blowing bubbles" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/blowing-bubbles-124x300.jpg" alt="" width="124" height="300" /></a>In our current world, play has gotten squeezed out of our lives and has  become a four letter word. Helping to spread the word about the importance of play is a major part of Empowered by Play&#8217;s mission.  I am thrilled to report that this week I received three wonderful emails with new resources that can help parents, teachers and policymakers get a better understanding of the importance of play &#8211; and may help restore playful lives.</p>
<p>The first resource is the brief, yet compelling argument that play is innate (<a title="Is Children's Play Innate?" href="http://nycplay.googlegroups.com/attach/5aecde01ee43f0f3/Is+Children%27s+Play+Innate.pdf?gda=JsLph0UAAAD72SoP8vCNOoQdgRAUt0pG8waaevrGDc2rqIL6xF-5ny_VC0GOc4icSA-K_nLVb2w_gx_oZRLdTgSyp-j0QL09Gu1iLHeqhw4ZZRj3RjJ_-A&amp;view=1&amp;part=4">Is Children&#8217;s Play Innate?</a>) presented by City College Professor Bill Crain and published in the current issue of <a title="Encounter" href="https://great-ideas.org/enc.htm">Encounter: Education for Meaning and Social Justice</a> (Vol. 23, No. 2.).  Crain lays out his theory through looking closely at three lines of research and concludes, &#8220;when contemporary educators reduce playtime, they might be frustrating an innate need.&#8221; Consider this excerpt:</p>
<p><span style="color: #008000;"><em>Additional evidence that play is innate comes from George Eisen’s little-known (1988) account of children in the ghettos and concentration camps of the Holocaust. One might suppose that the children’s hunger, fear, and anguish would have completely suppressed their desire to play, but this didn’t happen. Summarizing the diaries and reports of Holocaust victims, Eisen (1988, 66) says, “Play burst forth spontaneously and uncontrollably without regard to the external situation.” Lacking manufactured toys, the children made their own — out of mud, snow, rags, and pieces of wood. When a skeptical interviewer asked a girl how she could have played in Auschwitz, her face lit up and she said, “But I played! I played with nothing!With the snow! With the balls of snow!” (p. 72)</em></span></p>
<p>I was impressed with Crain&#8217;s reasoning when he shared his thoughts at the <em>In Defense of Childhood</em> conference back in March. I have been telling others about this amazing Holocaust story and have continued to ponder his ideas. I am thankful to have a written piece to contemplate and pass along.</p>
<p>The second resource is the essay <a title="Core Standards in Kindergarten" href="http://www.communityplaythings.com/resources/articles/corestandards/CSinkindergarten.html?source=CScollage">Core Standards in Kindergarten</a> by teacher Dr. Eric Gidseg  in the current issue of <a title="Collage" href="http://www.communityplaythings.com/resources/collage/currentcollage.html">Collage</a> published by Community Playthings. The entire issue is dedicated to the Common Core Standards and the implications for early childhood. Gidseg eloquently uses the story of his young student Gabe to illustrate a very real struggle that kindergarten teachers are facing everyday:</p>
<p><span style="color: #008000;"><em>Gabe is a bright little  boy in my kindergarten  class with sparkling blue eyes and loads of  enthusiasm and energy. He  knows just about everything that there is to know  about fire engines  and rescue vehicles. He can stand before a classroom of  five-year-olds,  show his detailed drawings of a ladder truck, and describe how  it is  used by firefighters when they attack a fire. Over the course of this  school  year Gabe has taken just about every book on firefighting and  fire equipment  out of the school library. Gabe is not yet secure,  however, in the connection  between the letters of the alphabet and  their sounds, nor is he able to count  beyond the number 15 without  becoming confused and repeating himself. This is  in spite of daily  classroom experiences and instruction to support such  learning,  differentiated for his current level of achievement.</em></span></p>
<p><span style="color: #008000;"><em>I am faced with a  challenge. I know from more  than 30 years of experience as a kindergarten  teacher that there’s  nothing wrong with Gabe—that he will learn to read and  count perfectly  well, given time and encouragement. But he has not met the  standards  that have been created to guide kindergarten instruction and learning.   This child will have a failing report card if I cannot help him to  master these  skills. In spite of my long experience, I am unsure of  myself as I am forced  into an increasingly didactic role with children  like Gabe. In all likelihood I  can get Gabe to develop these skills,  but at what cost?</em></span></p>
<p>I am thankful to Gidseg for shining a spotlight on this struggle, and for sticking with the fight. We need experienced teacher such as him, working with our youngest children. More and more experienced early childhood teachers, who know what is possible and what is right, are leaving the profession heart-broken. They take with them decades of experience and deep knowledge about how to create environments where young children thrive and learn and grow &#8211; and want to be.</p>
<p>The third great find comes from the <a title="US Play Coalition" href="http://usplaycoalition.clemson.edu/">US Play Coalition</a>, and the announcement that registration is now open for <a title="Conference on the Value of Play" href="http://usplaycoalition.clemson.edu/conf2011.php">The Conference on the Value of Play</a> set to take place at Clemson University February 6th &#8211; 9th:</p>
<p><span style="color: #008000;"><em>The Conference on the Value of Play will emphasize the health and  educational implications of play while still focusing on the role of parks and  recreation in facilitating play for all. We are thrilled to have Dr. Joe Frost,  Parker Centennial Professor Emeritus from the University of Texas, serving as  the Honorary Chair of the Program Committee for The Conference on the Value  of Play. Dr. Frost and the program committee are working to create a  program that will include nationally acclaimed keynote speakers who will address the  role of play in facilitating physical and emotional health, cognitive and  educational success, and overall quality of life for people of all ages.</em></span></p>
<p>There you have it&#8230;three great finds for the fight to protect play. If you know of others, please send them this way!</p>
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		<title>Scholastic, once again, finds a way to get to our school children</title>
		<link>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:44:04 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=768</guid>
		<description><![CDATA[<p></p>
<p>This week the New York Times ran an article about Admongo.gov, a media literacy campaign aimed at 4th through 6th graders (In a World of Ads, Teaching the Young How to Read Them, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the editor [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-9.png" alt="" /><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg"><img class="aligncenter size-full wp-image-769" title="27adco2_inline-articleInline" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg" alt="" width="172" height="259" /></a></p>
<p><span style="color: #000000;">This week the New York Times ran an article about <a title="Admongo.gov" href="http://www.admongo.gov/">Admongo.gov</a>, a media literacy campaign aimed at 4th through 6th graders (<a title="In a World of Ads, Teaching the Young How to Read Them" href="http://www.nytimes.com/2010/04/27/business/media/27adco.html"><em>In a World of Ads, Teaching the Young How to Read Them</em></a>, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the editor of the NY Times:</span></p>
<p><em><span style="color: #000000;">To the Editor,<br />
As a parent and former classroom  teacher, I am not impressed with the new media literacy program aimed  at 4th &#8211; 6th graders (<em>In a World of Ads, Teaching the Young How to  Read Them</em>, April 27th). I am all for children learning about  advertising and becoming critical consumers, however, Scholastic isn’t  the right company to be co-sponsoring such a curriculum. Scholastic has  already taken advantage of the trust of parents and schools by marketing  more and more “junk” to our children. Take a look at current Scholastic  book clubs and book fairs, and you will see they are filled with  media-linked books, lipsticks, jewelry and toy tie-ins that add to our  consuming culture and seduce children away from good literature. Only  under pressure from the Campaign for Commercial-Free Childhood did  Scholastic take the highly-sexualized Bratz doll products out of their  book clubs and book fairs. Now, Scholastic has managed another way to  get to our children &#8211; under the dangerous ruse of being part of the  solution.</span></em></p>
<p><em><span style="color: #000000;">&#8212;<br />
</span></em></p>
<p><span style="color: #000000;">Meanwhile, there are other problems as well. For example, the fake advertisements are pretty tame. The curriculum does not dive into issues such as violence and over-sexualization, which are a huge part of marketing towards children. There are some useful tools, such as materials aimed at helping families deconstruct ads and have conversations at home, but whatever might be good, comes at the cost of giving Scholastic more space to advertise in our schools. I feel strongly that schools should be free of advertisements, so for me, the poster above &#8211; which will be popping up in schools all over &#8211; is actually just a big promotion for Scholastic &#8211; a <em><strong>for</strong></em> profit company.</span></p>
<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-8.png" alt="" /></p>
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