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	<title>Empowered by Play &#187; Campaign for a Commercial-Free Childhood</title>
	<atom:link href="http://www.empoweredbyplay.org/tag/campaign-for-a-commercial-free-childhood/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.empoweredbyplay.org</link>
	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
	<lastBuildDate>Wed, 01 Sep 2010 18:54:15 +0000</lastBuildDate>
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		<title>Radical Preschool</title>
		<link>http://www.empoweredbyplay.org/2010/09/radical-preschool/</link>
		<comments>http://www.empoweredbyplay.org/2010/09/radical-preschool/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:54:15 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[HighScope]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>
		<category><![CDATA[Lisa Guernsey]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1042</guid>
		<description><![CDATA[<p>As young children across the country start a new school year, and teachers across the country set up learning environments for their young students, many early childhood teachers will look to the HighScope Educational Research Foundation for guidance.  HighScope is a well-respected, research based approach to early childhood care and education.  The well-known Perry Preschool [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/09/blocks-on-rug.jpg"><img class="alignright size-medium wp-image-1050" title="blocks on rug" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/09/blocks-on-rug-300x171.jpg" alt="" width="300" height="171" /></a>As young children across the country start a new school year, and teachers across the country set up learning environments for their young students, many early childhood teachers will look to the <a title="HighScope" href="http://www.highscope.org/Content.asp?ContentId=6">HighScope Educational Research Foundation</a> for guidance.  HighScope is a well-respected, research based approach to early childhood care and education.  The well-known <a title="Perry Preschool Study" href="http://www.highscope.org/Content.asp?ContentId=219">Perry Preschool Study</a> showed the long-term benefits of receiving a high-quality preschool program using the HighScope approach.  Active Learning is at the center of the HighScope.</p>
<p>From their website:</p>
<p><span style="color: #000080;"><em>The HighScope educational approach is based on the belief that young children build or &#8220;construct&#8221; their knowledge of the world &#8211; they are &#8220;active learners&#8221;.  This means learning is not simply a process of adults giving information to children.  Rather, children discover things through direct experience with people, objects, events, and ideas.  They learn best from pursuing their own interests while being actively supported and challenged by adults.</em></span></p>
<p>And:</p>
<p><span style="color: #000080;"><em>The space and materials in a HighScope setting are carefully arranged to promote active learning.  The center is divided into interest areas organized around specifics kinds of play; for example, block area, house area, small toy area, book area, sand-and-water area, and art area.</em></span></p>
<p style="text-align: center;"><a href="../wp-content/uploads/2010/09/playdough.jpg"><img class="aligncenter" title="playdough" src="../wp-content/uploads/2010/09/playdough-300x196.jpg" alt="" width="207" height="135" /></a></p>
<p>Sounds good, right?  Sounds great, actually.  I agree wholeheartedly with the foundations of the HighScope curriculum, which is why I was shocked and disappointed recently when I read in one of their new resources that <strong>&#8220;Computers are a &#8216;must&#8217; in early childhood classrooms.&#8221;</strong> (<em>Setting Up the Preschool Classroom</em> by Nancy Vogel, p. 81)</p>
<p>WHAT?!?  Since when?  And says who?  Computers are a &#8220;must&#8221;?!?  Not according to over 70 professionals who recently <a title="CCFC'c letter to NAEYC" href="http://www.commercialfreechildhood.org/pdf/naeycletter.pdf">signed a letter to NAEYC </a>(National Association for the Education of Young Children).  This letter was written by the <a title="Campiagn for a Commercial-Free Childhood" href="http://www.commercialfreechildhood.org/index.html">Campaign for a Commercial-Free Childhood</a> with help from the folks at the <a title="Alliance for Childhood" href="http://www.allianceforchildhood.org/">Alliance for Childhood</a>.</p>
<p>From the letter:</p>
<p><span style="color: #000080;"><em>In the world of medicine, implementation of any medical practice intervention is guided by the principle &#8220;Do no harm.&#8221;  We believe that maxim should guide the use of new technologies in classrooms, particularly since screen time may displace activities with proven benefits for young children such as direct hands-on exploration of the world, connecting with nature and with other human beings, and child-initiated play.  Given the vast amount of time that young children are spending with screens and out of child-care settings, and the growing concerns about the impact of screen media on children&#8217;s well-being and development, we urge the NAEYC to take a leadership position in efforts to reduce the amount of time children spend with screens and promote the kinds of hands-on creative play proven to be beneficial to their growth and development.</em></span></p>
<p>And:</p>
<p><span style="color: #000080;"><em>Given that there exists a wealth of screen-free educational activities known to be beneficial to children, and limited data on the costs/benefits of screen media &#8211; particular, new media &#8211; for young children, we strongly recommend that the burden of proof should be on documenting the benefits of screen media, and on proving they are not harmful, before it is assumed that screens should be incorporated into early childhood environments.</em></span></p>
<p><a title="Lisa Guernsey" href="http://newamerica.net/user/54">Lisa Guernsey</a> of The New America Foundation is more in favor of computers than those who signed the CCFC&#8217;s letter.  She has her own <a title="Early Ed Watch" href="http://earlyed.newamerica.net/blogposts/2010/screens_kids_and_the_naeyc_position_statement-35103">letter to NAEYC posted on her blog, Early Ed Watch</a>.  But even though Guernsey is more supportive of computers in early childhood settings, she also cites her own warnings and recommendations, and doesn&#8217;t agree that computers are now a &#8220;must&#8221;.</p>
<p>So I ask: why such a strong (and in my opinion, dangerous) statement from HighScope?  Believe me, I am trying to find out.</p>
<p>And consider the e-mail I received recently, with the message line reading &#8220;Here is your Digital Kindergarten&#8221;.  The pitch letter started out like this:</p>
<p><span style="color: #000080;"><em>Please enjoy this Digital Sample Digital Mini-Text for your students.  Complete Curriculum publishes dynamic K-12 digital textbooks and highly-interactive web-based instructional programs that make learning fun and &#8220;cool&#8221; for today&#8217;s whiz kids who eat, breathe, and sleep technology.  Our groundbreaking format takes students out of the dull world of traditional print textbooks and transports them into the exciting world of interactive textbooks and lesson plans where learning becomes fun.</em></span></p>
<p>Uggh!  So now we have a digital alternative to the &#8220;dull&#8221; world of print textbooks.  Hmm, here&#8217;s a radical idea: how about letting our students interact with the world around them?!  Play with real people and real open-ended materials?  Explore nature, art materials, building materials and actual books?!  Could the real world be an alternative to the &#8220;dull world&#8221; of print textbooks?  To paraphrase <em>Free-Range Kids</em> author <a title="Lenore Skenazy FreeoRange Kids" href="http://freerangekids.wordpress.com/">Lenore Skenazy</a>, when did the preschool/kindergarten we grew up with become so radical?<a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/09/preschool-blocks.jpg"><img class="alignright size-medium wp-image-1053" title="preschool blocks" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/09/preschool-blocks-300x155.jpg" alt="" width="300" height="155" /></a></p>
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		<title>You can help protect preschoolers from too much screen-time!</title>
		<link>http://www.empoweredbyplay.org/2010/07/you-can-help-protect-preschoolers-from-too-much-screen-time/</link>
		<comments>http://www.empoweredbyplay.org/2010/07/you-can-help-protect-preschoolers-from-too-much-screen-time/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 11:49:11 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=965</guid>
		<description><![CDATA[<p>I am in the joyful and exhausting throes of &#8220;Cousins&#8217; Camp&#8221; (this year we have 15 first cousins, ages 4-13!) and don&#8217;t have time for a long post.  But I felt compelled to let everyone know about an important window of opportunity to advocate for our youngest children. Currently NAEYC (National Association for the Education [...]]]></description>
			<content:encoded><![CDATA[<p>I am in the joyful and exhausting throes of &#8220;Cousins&#8217; Camp&#8221; (this year we have 15 first cousins, ages 4-13!) and don&#8217;t have time for a long post.  But I felt compelled to let everyone know about an important window of opportunity to advocate for our youngest children. Currently NAEYC (National Association for the Education of Young Children) is re-drafting their position statement on Technology and Young Children. NAEYC is at the forefront of early childhood education.  Just to give you an idea of their influence, their Annual Conference draws more than 20,000 early childhood teachers, administrators, professors and others. Lots of people pay attention to what NAEYC has to say. Right now we have a unique opportunity to have input on their statement &#8211; and help steer NAEYC  in the right direction in limiting screen-time in daycare centers, preschools and other early childhood settings. In a brilliant move, Campaign for a Commercial-Free Childhood has teamed up with the Alliance for Childhood to draft a letter to NAEYC &#8211; signed by over 70 early childhood experts. Please visit CCFC&#8217;s website today to <a title="CCFC's letter to NAEYC" href="http://www.commercialfreechildhood.org/pdf/naeycletter.pdf">read their letter to NAEYC</a> and for a <a title="More info from CCFC" href="http://www.commercialfreechildhood.org/actions/naeyctechandchildren.html">wealth of information about this topic</a>. Then you can  <a title="NAEYC" href="http://www.naeyc.org/positionstatements/tech">contact NAEYC yourself</a>. The window of opportunity closes July 30, 2010, so I urge you to act soon and to spread the word! Thanks so much.</p>
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		<title>Playing &#8220;off the leash&#8221;</title>
		<link>http://www.empoweredbyplay.org/2010/05/playing-off-the-leash/</link>
		<comments>http://www.empoweredbyplay.org/2010/05/playing-off-the-leash/#comments</comments>
		<pubDate>Mon, 24 May 2010 13:20:59 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=815</guid>
		<description><![CDATA[<p>My kids had a great time playing this weekend. At the  recommendation of a friend, we tried a new playground. Granted, we had  to drive a little further than we normally do, but the results were well  worth it. At this new playground, guess what we found &#8211; kids! And plenty  [...]]]></description>
			<content:encoded><![CDATA[<p>My kids had a great time playing this weekend. At the  recommendation of a friend, we tried a new playground. Granted, we had  to drive a little further than we normally do, but the results were well  worth it. At this new playground, guess what we found &#8211; kids! And plenty  of them. Often times, when we visit the playgrounds closest to our  home, there are no other kids playing except for my sons.  At  our new playground there were kids of all ages &#8211; literally &#8211; from  infants and toddlers to middle school age, and even high school.</p>
<p>In honor of Free-Range Kids creator Lenore Skenazy&#8217;s <a title="Take Your Kids to the Park &amp; Leave Then There Day" href="http://freerangekids.wordpress.com/2010/05/11/take-our-children-to-the-park-leave-them-there-day-are-you-in/">&#8220;Take Your Kid to the Park &amp; Leave Them There Day &#8220;</a>on Saturday, I decided to hang back as much as possible this weekend, as my sons played at the public playground. Since my boys are only six, and we didn&#8217;t have an older kid to bring with us, I couldn&#8217;t completely leave them, but I sat further away than usual. I was close enough to watch and hear many of the interactions, and I have to say I was impressed with all of the kids and how they managed. There were a fair number of 8-10 year-olds playing together without a grown up. My sons joined them in a game of tag, and when my son fell (twice) and cried out &#8220;Ow!&#8221;, both times a child from the group stopped playing long enough to check that the little one was okay. Nice.</p>
<p>My sons were fascinated with a group of middle schoolers and giggled in delight as the &#8220;big kids&#8221;  rocked wildly on the small  horses. My sons watched closely as this group of middle school aged kids played, laughed,  chatted and  flirted (all face-to-face with very little cell  phone use!). When one of the older boys started using dicey language, his friends kept him in check, saying, &#8220;Hey, there&#8217;s kids right over there.&#8221; When an older girl sitting in a tree called down to my son, &#8220;Hey, little kid! Am I fat?!&#8221; He thought for a moment, then looked right back at her and yelled, &#8220;Who cares?!&#8221; and continued playing. (Later he told me about the interaction and revealed, &#8220;Well, I didn&#8217;t want to hurt her feelings and I didn&#8217;t want to lie.&#8221;) Pretty good thinking on your feet for a six-year-old.</p>
<p>My sons tried and tried to get themselves onto a teeter-totter, but once one boy was on, the opposite end was always too high for the other to reach. Eventually, they found that if they both sat towards the fulcrum at the middle, instead of on the seats at the end, they could play that way, and make the ride go up and down.</p>
<p>These &#8220;problems&#8221; illustrate how capable kids are when they have the opportunity to experience situations and try out solutions. These days, however, due to our culture of fear, kids are not often left to their own devices. They don&#8217;t have opportunities to become self-reliant, capable, creative problem solvers. This is precisely why Lenore came up with the idea of  &#8220;Bring Your Kids to the Park and Leave Them There&#8221; day &#8211; so kids today could start coming  back outside (instead of watching TV or surfing the Internet) and discover other kids to play with. Heck, when I was 6 years old I used to walk to the corner store with a few friends. I distinctly remember one day when we went &#8211; without adults &#8211; to buy a frozen banana dipped in chocolate. Yum! And it wasn&#8217;t just delicious and satisfying because it was a frozen treat.  The whole experience of walking along the road, making a decision, handing over the money (I think it was a dime) and walking home was in itself satisfying. The frozen banana was just part of the sweet reward.</p>
<p>We also rode bikes, played in the woods and wandered the neighborhood for hours. Lots of kids did; it would be weird if you didn&#8217;t. And the few times I remember someone getting seriously hurt (like emergency-room-visit hurt), we knew where the grown ups were, and precisely how to summon them in a hurry. Without cell phones, of course.</p>
<p>So thank you to Lenore Skenazy for starting this movement. Many folks think she is a kook (see <a title="NY Daily News" href="http://www.nydailynews.com/ny_local/2010/05/19/2010-05-19_drop_kids_off_alone_at_park_hope_for_best_no_supervision_no_problem_says_queens_.html">this article in The NY Daily News</a>). She&#8217;s not a kook. She is, however, a hoot.  (She gave an absolutely hilarious talk at the Campaign for a Commercial-Free Childhood&#8217;s <a title="The Consuming Kids Summit" href="http://www.commercialexploitation.org/events.htm">Consuming Kids Summit</a> in April.  Here&#8217;s to hoping it&#8217;ll be available on You Tube soon.)  Not only is she a hoot but is, in my book, a hero.</p>
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		<title>Scholastic, once again, finds a way to get to our school children</title>
		<link>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:44:04 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=768</guid>
		<description><![CDATA[<p></p>
<p>This week the New York Times ran an article about Admongo.gov, a media literacy campaign aimed at 4th through 6th graders (In a World of Ads, Teaching the Young How to Read Them, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the editor [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-9.png" alt="" /><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg"><img class="aligncenter size-full wp-image-769" title="27adco2_inline-articleInline" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg" alt="" width="172" height="259" /></a></p>
<p><span style="color: #000000;">This week the New York Times ran an article about <a title="Admongo.gov" href="http://www.admongo.gov/">Admongo.gov</a>, a media literacy campaign aimed at 4th through 6th graders (<a title="In a World of Ads, Teaching the Young How to Read Them" href="http://www.nytimes.com/2010/04/27/business/media/27adco.html"><em>In a World of Ads, Teaching the Young How to Read Them</em></a>, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the editor of the NY Times:</span></p>
<p><em><span style="color: #000000;">To the Editor,<br />
As a parent and former classroom  teacher, I am not impressed with the new media literacy program aimed  at 4th &#8211; 6th graders (<em>In a World of Ads, Teaching the Young How to  Read Them</em>, April 27th). I am all for children learning about  advertising and becoming critical consumers, however, Scholastic isn’t  the right company to be co-sponsoring such a curriculum. Scholastic has  already taken advantage of the trust of parents and schools by marketing  more and more “junk” to our children. Take a look at current Scholastic  book clubs and book fairs, and you will see they are filled with  media-linked books, lipsticks, jewelry and toy tie-ins that add to our  consuming culture and seduce children away from good literature. Only  under pressure from the Campaign for Commercial-Free Childhood did  Scholastic take the highly-sexualized Bratz doll products out of their  book clubs and book fairs. Now, Scholastic has managed another way to  get to our children &#8211; under the dangerous ruse of being part of the  solution.</span></em></p>
<p><em><span style="color: #000000;">&#8212;<br />
</span></em></p>
<p><span style="color: #000000;">Meanwhile, there are other problems as well. For example, the fake advertisements are pretty tame. The curriculum does not dive into issues such as violence and over-sexualization, which are a huge part of marketing towards children. There are some useful tools, such as materials aimed at helping families deconstruct ads and have conversations at home, but whatever might be good, comes at the cost of giving Scholastic more space to advertise in our schools. I feel strongly that schools should be free of advertisements, so for me, the poster above &#8211; which will be popping up in schools all over &#8211; is actually just a big promotion for Scholastic &#8211; a <em><strong>for</strong></em> profit company.</span></p>
<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-8.png" alt="" /></p>
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		<title>Reduce, Reuse, Re-imagine!*</title>
		<link>http://www.empoweredbyplay.org/2010/04/reduce-reuse-re-imagine/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/reduce-reuse-re-imagine/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 12:10:41 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[The Story of Stuff]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=761</guid>
		<description><![CDATA[<p style="text-align: center;"></p>
<p>With Earth day events happening  this week and this weekend, it is the perfect time to plug open-ended,  imaginative play. For children, the simplest toys are the best toys.  Usually, this translates into being good for the environment as well.   With just a little imagination, empty yogurt containers become [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/024_24.jpg"><img class="aligncenter" title="024_24" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/024_24-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>With Earth day events happening  this week and this weekend, it is the perfect time to plug open-ended,  imaginative play. For children, the simplest toys are the best toys.  Usually, this translates into being good for the environment as well.   With just a little imagination, empty yogurt containers become musical  instruments, toilet paper rolls become binoculars and an empty cardboard  box becomes almost anything. Better still, nature provides an  incredible supply of props for play. When I was little, we raked leaves  in a way that created the floor plan for our imagined houses &#8211; with low  walls defining our own precious spaces. Each day, we could recreate and  improve on the previous day&#8217;s ideas. In the spring, blowing dandelion  flowers and curling their stems in water made for great fun. In these  instance, we didn&#8217;t use &#8220;toys&#8221; but improvised props from found objects.  No money spent, no batteries needed, no plastic for the landfill. For a  fact sheet on the commercialism of toys and play, check out this link to  <a title="The Commercialism of Toys and Play" href="http://www.commercialexploitation.org/factsheets/toysandplay.pdf">Campaign  for a Commercial-Free Childhood</a>.</p>
<p>Earlier this month, at the <a title="Consuming Kids Summit" href="http://www.commercialexploitation.org/events.htm">Consuming  Kids Summit</a> in Boston, I had the pleasure of meeting Annie Leonard,  who you may know from the Internet sensation, <a title="The Story of  Stuff" href="http://www.youtube.com/watch?v=gLBE5QAYXp8">The Story of Stuff </a>. If you haven&#8217;t seen this powerful film, I urge you to check it  out on YouTube. You may want to watch it with your own children   (depending on how old they are) and begin a whole family conversation  about consumption and our planet.  She also has a book version with a  title that just about says it all &#8211; The Story of Stuff: How Our  Obsession with Stuff is Trashing the Planet, Our Communities,  and Our  Health &#8211; and a Vision for Change. (By the way, the United States is at  the forefront of this &#8211; trashing more than just our own country &#8211; check  out the film and see just what&#8217;s up!)</p>
<p>So, as we celebrate Earth Day (Earth Week? Earth Year? Earth  Lifetime?) and as you reduce, reuse and recycle, it is a great time to  also re-imagine.  What can you and your family do for fun without  purchasing products? I bet you can make a whole list!</p>
<p>*I have to give a shout out to a new acquaintance, Julia Chen of The  Playstore in Palo Alto, CA. I also met Julia at the Consuming Kids  Summit, and she came up with the little saying I used for the title  here. Thanks, Julia&#8230;I love it!</p>
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		<title>Empowered by the movement</title>
		<link>http://www.empoweredbyplay.org/2010/04/empowered-by-the-movement/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/empowered-by-the-movement/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 11:47:07 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=753</guid>
		<description><![CDATA[<p>Incredible. Inspiring. Energizing. Those are just a few words to describe the 7th Annual Consuming Kids Summit in Boston this weekend. Hosted by the unflagging Campaign for a Commercial-Free Childhood (you may remember they were forced out of their home after taking on  Disney and Baby Einstein), the success of this summit is testimony [...]]]></description>
			<content:encoded><![CDATA[<p>Incredible. Inspiring. Energizing. Those are just a few words to describe the 7th Annual Consuming Kids Summit in Boston this weekend. Hosted by the unflagging Campaign for a Commercial-Free Childhood <a title="CCFC Press Release" href="http://www.commercialfreechildhood.org/pressreleases/ccfcnewhome.html">(you may remember they were forced out of their home after taking on  Disney and Baby Einstein)</a>, the success of this summit is testimony that CCFC is alive and kicking! They were not silenced; instead they were strengthened.</p>
<p>It will take weeks (maybe months or even years!) to reflect on all the powerful moments from the weekend.  It was truly an honor to be among so many activists and advocates, some whom have been at this work for decades and are making a world-wide impact &#8211; and others who are new to the work and ready to dive in head first.  I am somewhere in the middle. I have thought for many years about the issues of marketing to children, especially in how it impacts quality play. However, only after attending Diane Levin’s Media Madness Institute, and getting the information to back up my intuitions, did I turn into a true activist. When I joined CCFC and TRUCE (Teachers Resisting Unhealthy Children’s Entertainment) I was no longer alone in the struggle. I became part of a movement.</p>
<p>That is what this weekend was all about. I truly felt as though I was part of a great movement.  My conversations with folks from California, Alabama, Illinois and even Sweden fueled my energy and reinforced the feeling that this is a national and global movement. A movement dedicated  to protecting children from the onslaught of marketing. Disney, McDonald’s, Hasbro, Scholastic and Bus Radio are all corporations that have felt the power of this movement, and have made changes in their marketing campaigns as a result. The world is a better place for children because of the hard work of CCFC.</p>
<p>A standout moment was listening to Lenore Skenazy’s keynote, “Free Range Kids: Why Does an Old-Fashioned Childhood Sound So Radical?“ Lenore injected electrifying humor into a topic that can be paralyzingly depressing and added further energy to the conversation. Her keynote will be posted on You Tube, and I can not wait to listen again and send others the link.</p>
<p>Heading this movement are Dr. Alvin Poussaint, Susan Linn and Josh Golin &#8211; bearing the brunt of the corporate backlash. They know the rest of us &#8211; thousands of us &#8211; are behind them every step of the way. There is so much more to say about the summit &#8211; stories about integrity, voice, and change. For now, I will just say thanks to CCFC. Thanks for your vision. Thanks for staying strong in the face of adversity. And thanks for giving me a place to turn my anger, frustration  and disappointment with corporations into positive change for children.</p>
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		<title>Empowered by People</title>
		<link>http://www.empoweredbyplay.org/2010/03/empowered-by-people/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/empowered-by-people/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:40:12 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Common Core Standards]]></category>
		<category><![CDATA[David Elkind]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[fight back]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=669</guid>
		<description><![CDATA[<p>It is easy to feel small and powerless when corporations like Disney bully and try to silence watchdogs and advocates such as Campaign for a Commercial-Free Childhood (see story in yesterday&#8217;s NY Times). The small staff at CCFC works tirelessly on a small annual budget of $250,000, protecting childhood from corporate encroachment, yet have been [...]]]></description>
			<content:encoded><![CDATA[<p>It is easy to feel small and powerless when corporations like Disney bully and try to silence watchdogs and advocates such as <a title="Campaign for a Commercial-Free Childhood" href="http://www.commercialfreechildhood.org/">Campaign for a Commercial-Free Childhood</a> (<a title="NY Times After Victory Against Disney..." href="http://www.nytimes.com/2010/03/10/education/10baby.html">see story in yesterday&#8217;s NY Times</a>). The small staff at CCFC works tirelessly on a small annual budget of $250,000, protecting childhood from corporate encroachment, yet have been forced to leave their home.  (<a title="CCFC:We Won't Be Silenced" href="http://www.commercialfreechildhood.org/pressreleases/ccfcnewhome.html">Read CCFC&#8217;s press release here.</a>) And at the same time, playful learning in early childhood is threatened by yet another blow &#8211; this time  in the form of the <a title="Common Core Standards Initiative" href="http://www.corestandards.org/">Common Core Standards</a>. How do we stay strong and keep fighting the good fight?</p>
<p>Here is where there Internet can be a powerful connecting tool. The Alliance for Childhood used it to gather the expertise of early childhood experts from around the country to issue a <a title="Joint Statement from Alliance for Childhood" href="http://www.allianceforchildhood.org/sites/allianceforchildhood.org/files/file/Joint%20Statement%20on%20Core%20Standards%20%28with%20101%20names%29.pdf">Joint Statement from Early Childhood Health and Educational Professionals on the Common Core Standards Initiative</a>. CCFC is using the Internet to share their side of the Disney story, refusing to be silenced, and gaining support through a growing membership and financial donations. Facebook and  Twitter help connect like-minded activists and agencies and help the grass-roots movements gain traction.</p>
<p>For me, one vital way to feel empowered is to surround myself with others who are fighting for children. This weekend, I will be connecting with folks at the City College of New York conference <a title="In Defense of Childhood Confernce" href="http://www1.ccny.cuny.edu/prospective/education/news/news_earlychildhoodconference2010.cfm">In Defense of Childhood &#8211; Play and Active Learning in Urban Schools</a>. The conference is held  <em>&#8220;in honor of the 20th anniversary of the UN Convention on the Rights of the Child and in memory of Professor Emeritus Lillian Weber, whose work honored the active nature of learning and furthered the cause of equity in education.&#8221;</em></p>
<p>Later this month, I&#8217;ll be joining a colleague from <a title="TRUCE" href="http://truceteachers.org/index.html">TRUCE</a> (Teachers Resisting Unhealthy Children&#8217;s Entertainment) to share our new <a title="Infant and Toddler Action Guide" href="http://truceteachers.org/infanttoddler/it_guide_web_10.pdf">Infant &#8211; Toddler Play, Toys and Media  Action Guide</a> with early childhood professionals at the <a title="MassAEYC" href="http://www.massaeyc.com/">MassAEYC</a> (Massachusetts Association of the Education of Young Children) Annual Spring Conference.  I look forward to hearing the words and ideas of  the keynote speaker, Dr. David Elkind, author of  numerous books including <em>The Hurried Child</em> and <em>The Power of Play</em>.</p>
<p>In about a month I will join hundreds of others at <a title="Consuming Kids Summit" href="http://commercialfreechildhood.org/events.htm">CCFC&#8217;s 7th Consuming Kids Summit</a> in Boston. The theme is <em>Market Values, Human Values and the Lives of Children</em>.   From their website: <em>&#8220;The values children learn in the marketplace &#8211; excessive consumption, impulsive buying, and unthinking brand loyalty &#8211; are antithetical to healthy development, independent thinking, spirituality, community, and democracy. What happens to childhood &#8212; and society &#8212; when market values trump human values? How can we make a difference? What role can parents, educators, public health professionals, faith communities, and policymakers play in stopping the proliferation of market values, and in nurturing positive values, in a commercialized world?&#8221;</em></p>
<p>Today, I work hard to stave off the feelings of doom and gloom. I am trying to rise above feelings that the job of protecting the best interests of the youngest members of our society is damn near impossible.  The powerful wheels of corporate greed and the one-size-fits all educational movement are bearing down harder than ever. Today, I look forward to the personal connections I will form and deepen at  these upcoming conferences. I trust these connections will help energize and empower me and others in the pursuit of protecting young children and preserving childhood. As my friend and colleague <a title="Diane Levin" href="http://www.dianeelevin.com/">Diane Levin</a> says, &#8220;Onward!&#8221;</p>
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		<title>&quot;The Brawl Begins&quot; when Milk Media meets my son</title>
		<link>http://www.empoweredbyplay.org/2009/12/the-brawl-begins-when-milk-media-meets-my-son/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/the-brawl-begins-when-milk-media-meets-my-son/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:21:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=78</guid>
		<description><![CDATA[<p>&#8220;THE BRAWL BEGINS AT WWW.BAKUGAN-VIDEOGAME.COM,&#8221; reads the enticing invitation. &#8220;WIN A BAKUGAN VIDEO GAME AND NINTENDO Wii!&#8221;</p>
Driving in the car last week, one of my sons declared, &#8220;Mom, I learned about a new dot com today. Bakugan dot com. You can watch videos and play games.&#8221; I paused, then asked, &#8220;Where did you learn about [...]]]></description>
			<content:encoded><![CDATA[<p><a style="text-decoration: none;" href="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sxfcu_M8p1I/AAAAAAAAAT0/5HAxLfsmits/s1600-h/Milk+caton+better.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5411036177106773842" style="margin: 0px 0px 10px 10px; width: 222px; float: right; height: 400px;" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sxfcu_M8p1I/AAAAAAAAAT0/5HAxLfsmits/s400/Milk+caton+better.jpg" border="0" alt="" /></a>&#8220;THE BRAWL BEGINS AT WWW.BAKUGAN-VIDEOGAME.COM,&#8221; reads the enticing invitation. &#8220;WIN A BAKUGAN VIDEO GAME AND NINTENDO Wii!&#8221;</p>
<div>Driving in the car last week, one of my sons declared, &#8220;Mom, I learned about a new dot com today. Bakugan dot com. You can watch videos and play games.&#8221; I paused, then asked, &#8220;Where did you learn about it?&#8221; &#8220;On my milk at school,&#8221; he answered.</div>
<div>Whoa, now. On his milk carton at school?! I expected him to say from one of his friends or cousins. That would&#8217;ve been okay with me. But on his milk carton? <em>That</em> I wasn&#8217;t expecting. I know that commercialism in schools is a major problem in the US &#8211; with PEPSI sponsored scoreboards; <a href="http://www.bookitprogram.com/">Pizza Hut reading incentives;</a> and millions of students subjected daily to the controversial <a href="http://commercialfreechildhood.org/pressreleases/channelonedrugs.htm">Channel One</a> programming (in exchange for audio/visual equipment). And I also know that my son&#8217;s school does a great job keeping the commercialism out. There are none of those alluring pop star/star athlete &#8220;Milk &#8211; it does a body good&#8221; ads that are so often in school cafeterias. And the boys don&#8217;t come home with lunch menus adorned with media-linked ads (as I&#8217;ve seen in some districts). Also, our PTA/PTO opted NOT to do fundraisers at McDonald&#8217;s or Chuck E. Cheese (where the costumed character visits classrooms to promote the event).</div>
<div>When I showed our principal the Bakugan ad, she immediately dialed the phone number of the head of nutrition for the district, and told him about it. The issue will be taken care of, she said, assuring me that our district <em>pays</em> for the milk and that our students do not need to be advertised to. I was thankful for her incredibly supportive response, and I will write a letter to the dairy company, too, so they can hear directly from a parent.</div>
<div>I will also contact <a href="http://milkmedia.com/">Milk Media</a>, the company responsible for the Bakugan milk carton ad. From their site:</div>
<div><em>&#8220;Welcome to Milk Media, connecting with kids to promote nutrition and healthy lifestyles! It began with milk carton side panels. Now we&#8217;ve taken it to a whole new level with Milk Rocks! Milk Rocks helps to make milk &#8216;cool for kids&#8217; through three unique distribution channels: In schools! On the web! Through live concerts!&#8221;</em></div>
<div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 26px;"><em><br />
</em></span></span></div>
<div><span style="font-family: Arial;"> </span>On the <a href="http://www.milkrocks.com/">Milk Rocks!</a> website, there are multiple contests (such as the <a href="http://www.milkrocks.com/contests/milkrocks-and-bakugan-sweepstakes/">Bakugan contest</a> mentioned above); many movie trailers (such as <a href="http://www.milkrocks.com/movies/"><em>GI Joe the Rise of the Cobra</em></a>) and &#8220;hot&#8221; music samples. Click on &#8220;Fun and Games&#8221; and you are brought to video games such as the violent <a href="http://www.milkrocks.com/fun-and-games/games/commando/"><em>Commando</em></a>. The Milk Rocks motto is, &#8220;Plug in. Drink Up.&#8221; Here&#8217;s more: <em>&#8220;Milk Rocks is a multi-tiered program with a simple overriding goal &#8211; to stop the decline in children&#8217;s nutritional status by promoting increased milk consumption and positive life-long eating habits. Targeted to teens and tweens but reaching all grave levels K-12, Milk Rocks features some of today&#8217;s most popular recording artists and emerging talent along with film and television stars, athletes (with an accent on x-treme sports idols!) and other influential role models to help us make the milk=cool association.&#8221;</em></div>
<div><em> </em></div>
<div>So, I need help understanding how watching <em>GI Joe the Rise of the Cobra</em>, and playing <em>Commando</em>, promotes positive life-long eating habits? Admittedly, the ads are geared to older kids, but are sent to all ages. My son is 5 years old. The contest he was reading about is for 13-18 year-olds. There aren&#8217;t even any 13-18 year-olds at his school. (Not that I would condone these ads on anyone&#8217;s school milk &#8211; but the absurdity is magnified when the student reached is a kindergartener.) I &#8211; and many, many others &#8211; are working hard to get kids healthier by getting them &#8220;unplugged&#8221;. Nature and quality play are at the center. The Milk Rocks motto, &#8220;Plug In. Drink Up.&#8221; is downright irresponsible. And &#8220;influential role models&#8221; such as pop stars and movie stars already have enough hold on our kids. Do they really need more inroads into our children&#8217;s lives? The emphasis on &#8220;cool&#8221; bothers me, too. Yes, I want kids to stop drinking sugary beverages, but marketing &#8220;coolness&#8221; to kids is never a good idea. In fact in Canada it is illegal.</div>
<div>Here in the US, however, it happens all the time. Even in schools. A few weeks ago, when I was in Washington DC, I had a chance to talk to some folks from the Office of Communications and Outreach at the U.S. Department of Education. I told them of my concerns about marketing in schools, using my sons&#8217; Bakugan.com story as an example. These US DOE folks were fascinated with the story and said they didn&#8217;t even realize that marketing in schools was a problem. <em>Wow</em>.</div>
<div>We have a long way to go in our country, and I hope others will join the fight. For more information on marketing in schools check out the <a href="http://commercialfreechildhood.org/">Campaign for a Commercial-Free Childhood</a> and <a href="http://epicpolicy.org/publication/Schoolhouse-commercialism-2009">Click: the Twelfth Annual Report on Schoolhouse Commercialism Trends 2008-2009</a>.</div>
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		<title>Empowered by Play&#8217;s Toy of the Year Award: Nature</title>
		<link>http://www.empoweredbyplay.org/2009/11/empowered-by-plays-toy-of-the-year-award-nature/</link>
		<comments>http://www.empoweredbyplay.org/2009/11/empowered-by-plays-toy-of-the-year-award-nature/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:39:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=76</guid>
		<description><![CDATA[<p>Yesterday the Toy Industry Association announced its nominees for the Toys of The Year Award for 2009. It is the tenth year of these awards. From their press release: &#8220;The TOTY Awards celebrate the creativity and innovation of the toy industry and the products  on the ballot represent this year’s &#8216;best of the best&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">Yesterday the Toy Industry Association announced its nominees for the Toys of The Year Award for 2009. It is the tenth year of these awards. From their press release: </span></span><em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">&#8220;</span></span></em><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">The TOTY Awards celebrate the creativity and innovation of the toy industry and the products </span></span></em><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px;"><em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span></em></span><em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">on the ballot represent this year’s &#8216;best of the best&#8217; as selected by those in the know – members of the industry itself.&#8221;</span></span></em></span></p>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">Given the horrid quality of toys currently produced and marketed by the toy industry, I hope that parents will steer clear of the advice of the Toy Industry Association. It is riddled with violent toys for boys; sexy dolls for girls; and plugged-in toys for everyone. People will spend a whole lot of money on these terrible toys, too. The average price for the toys in the Most Innovative category is about $48.00. </span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></div>
<p><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><img src="http://www.greeneyedcats.com/TOTY/lightbox/images/inn1.jpg" border="0" alt="Nerf N-Strike Raider Rapid Fire CS-35" width="215" height="215" align="left" /></span></p>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">Take a look at one of the nominees for Most Innovative Toy of the Year: </span></span><strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">Nerf N-Strike Raider Rapid Fire CS 35 Blaster by Hasbro</span></span></strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> (MSRP $29.99). </span></span><em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">&#8221; &#8216;Round&#8217; out your N-STRIKE arsenal with this awesome RAIDER RAPID FIRE CS-35 blaster! Giving it the highest dart capacity yet, the drum magazine holds 35 darts and features a clear window to let you know when your ammo&#8217;s getting low. A pump-action handle lets you control your rate of fire and choose your blasting mode! Add to that its adjustable stock, tactical rail and totally awesome design, this blaster is definitely the ultimate choice for any battle!&#8221;</span></span></em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">The Girl Toy of the Year includes nominations for two doll lines I&#8217;ve written unfavorably about in the past, </span></span><a title="Liv Dolls and Moxie Girlz" href="/2009/08/liv-girls-and-moxie-girlz-move-over-bratz-2/"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">Liv Dolls and Moxie Girlz </span></span></a><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></div>
<div><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></span></div>
<div><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">You can view all the nominated toys at</span></span><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><a href="http://www.toyawards.org/">www.ToyAwards.org</a></span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">.</span></span></span></span></div>
<div><span class="Apple-style-span" style="color: #333333;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></span></div>
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<div><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">My nomination for the Most Innovative Toy of the Year is </span></span><strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">n</span></span></strong><strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">ature</span></span></strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">. This morning, while</span></span></div>
<p><a href="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sww_-B9Ku7I/AAAAAAAAATM/A_-DMah464s/s1600/IMG_2019.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5407767587474553778" style="margin: 0px 0px 10px 10px; width: 150px; float: right; height: 200px; cursor: pointer;" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sww_-B9Ku7I/AAAAAAAAATM/A_-DMah464s/s200/IMG_2019.JPG" border="0" alt="" /></a></p>
<div><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">waiting for the school bus, my sons started making a structure from found natural objects. Within a few moments, they had created a &#8220;pyramid with a flag&#8221;. I am sure that over the next few mornings, they will continue to change the structure, and it will evolve as they innovate. Cost to me: nothing. Zero. No money spent. Benefit to my sons: creative innovation, self-expression and nature-appreciation.</span></span></div>
<div><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></div>
<div><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">If you want to know what the </span></span><em><strong><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">real</span></span></strong></em><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> experts think, give the Toy Industry Association a pass, and check out the new </span></span><a href="http://www.commercialfreechildhood.org/pdf/CommercialFreeHolidayGuide2009.pdf"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">CCFC Guide to Commercial-Free Holidays 2009</span></span></a><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;"> and </span></span><a href="http://www.truceteachers.org/infant_toddler.html"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">TRUCE&#8217;s Toy Action Guides</span></span></a><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: small;">. These folks celebrate the creativity and innovation of children, not industry.</span></span></div>
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		<title>Good News, Fantastic News and Sad News</title>
		<link>http://www.empoweredbyplay.org/2009/10/good-news-fantastic-news-and-sad-news/</link>
		<comments>http://www.empoweredbyplay.org/2009/10/good-news-fantastic-news-and-sad-news/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 00:40:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Baby Einstein]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Common Sense Media]]></category>
		<category><![CDATA[Ted Sizer]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=66</guid>
		<description><![CDATA[<p>The good news is that Common Sense Media has changed their recommendations for toddler Halloween costumes. Yea! I wrote to the editor today and heard back quickly. She agreed that Harry Potter and Star Wars (PG and PG-13) were not good ideas for toddler costumes, and thanked me for pointing out their mistake.  She [...]]]></description>
			<content:encoded><![CDATA[<p>The good news is that Common Sense Media has changed their recommendations for toddler Halloween costumes. Yea! I wrote to the editor today and heard back quickly. She agreed that Harry Potter and Star Wars (PG and PG-13) were not good ideas for toddler costumes, and thanked me for pointing out their mistake.  She made quick changes to their website. Small victory there.</p>
<p>Huge victory, however, for CCFC (Campaign for a Commercial-Free Childhood). Today I got an update on the Baby Einstein video situation. CCFC has persuaded Disney to offer a full refund on any Baby Einstein videos purchased in the last five years! <a href="http://www.commercialexploitation.org/babyeinsteinrefund.html">Click here for more information from CCFC</a>. Absolutely fantastic.</p>
<p>The sad news is that today I also learned of the passing  of <a href="http://www.essentialschools.org/pub/ces_docs/about/phil/memoriam.html">Ted Sizer</a>, the founder of the Coalition of Essential Schools and the author of the visionary book on high school reform, <em>Horace&#8217;s Compromise</em>. Ted was a champion of authentic assessment and meaningful work, and so much more.  Tonight I feel the loss, though I look forward to celebrating his life at the annual Coalition of Essential School&#8217;s Fall Forum in New Orleans in just a few weeks.</p>
<p>I will always remember the day Ted came to my kindergarten classroom. We shared lunch at one of the small tables and chatted about ideas big and small. He was a tall guy with visionary ideas, but was completely at home in our kindergarten world. Ted was and always will be an inspiring educator.
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