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	<title>Empowered by Play &#187; fight back</title>
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	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
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		<title>The Rightful Return of Recess</title>
		<link>http://www.empoweredbyplay.org/2011/09/the-rightful-return-of-recess/</link>
		<comments>http://www.empoweredbyplay.org/2011/09/the-rightful-return-of-recess/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 13:21:35 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[KaBoom!]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Let's Move]]></category>
		<category><![CDATA[Peaceful Playgrounds]]></category>
		<category><![CDATA[Playworks]]></category>
		<category><![CDATA[recess]]></category>
		<category><![CDATA[Right to Recess]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=2030</guid>
		<description><![CDATA[<p>Did you see this headline earlier this week in the New York Times?!?</p> <p style="text-align: center;">Recess is Making a Comeback in Schools</p> <p>Recess, which has been squeezed out of so many school days, is starting to gain traction once again. Recess has become part of Michelle Obama&#8217;s Let&#8217;s Move! campaign, and national organizations such as [...]]]></description>
			<content:encoded><![CDATA[<p>Did you see this headline earlier this week in the New York Times?!?</p>
<p style="text-align: center;"><a href="http://www.nytimes.com/2011/09/18/us/recess-is-making-a-comeback-in-schools.html">Recess is Making a Comeback in Schools</a></p>
<p>Recess, which has been squeezed out of so many school days, is starting to gain traction once again. Recess has become part of Michelle Obama&#8217;s <a title="Let's Move!" href="http://www.letsmove.gov/">Let&#8217;s Move!</a> campaign, and national organizations such as <a title="KaBoom!" href="http://kaboom.org/">KaBoom! </a>and <a title="Playworks" href="http://www.playworks.org/">Playworks</a> are advocating hard for recess. This is good news for children of all ages. The benefits of recess are widely known -  from reducing stress and obesity, to increased attention and more. Even with the focus on high-stakes testing, it is hard to understand why we have strayed so far from daily recess for our school children. It just doesn&#8217;t make any sense.</p>
<p>Now that the school year is in full swing, I wonder what your child&#8217;s recess experience has been. When my children were in Kindergarten, recess was one of the few parts of the day they looked forward to. When mandated assessments and curriculum constraints put pressure on their teachers to produce, produce, produce &#8211; it was recess that was shortened or even lost for the day. And boy, did I hear it from my sons when they didn&#8217;t have recess. They, to put it politely, were not happy. And how often does losing recess become a consequence that leads to more disruptive behavior and unhappiness?</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/09/right-to-recess-logo.jpg"><img class="alignleft size-medium wp-image-2033" title="right-to-recess-logo" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/09/right-to-recess-logo-300x225.jpg" alt="" width="300" height="225" /></a>Luckily, when I spoke to my boys&#8217; Kindergarten teachers, they were very receptive. They agreed that recess is critical, and tried their hardest to bring it back. My boys were happier at school when recess returned. I&#8217;ve spoken to many parents who have had to advocate for recess for their children, not always with such positive results. If you find yourself needing to advocate for more recess in your school, I urge you to check out <a title="Peaceful Playgrounds" href="http://www.peacefulplaygrounds.com/index.htm">Peaceful Playgrounds</a> where they have a very active <a title="Right to Recess" href="http://www.peacefulplaygrounds.com/right-to-recess.htm"><em>Right to Recess</em></a> campaign with loads of fantastic and free resources. This includes a webinar and a Power Point Presentation with a companion speaker&#8217;s guide with lecture notes and references!</p>
<p>And, if you are trying to advocate at your school, find other parents to work with. If your child is crying every evening, and feeling stressed at school, and lack of recess is at part of the problem, chances are very good that other children are feeling the same way. When parents join together, with the research and information to back their requests, schools will respond. If you are a teacher trying to bring back recess at your school &#8211; the Right to Recess campaign can help you, as well.</p>
<p>Play on!</p>
<p>Check out some related posts:</p>
<p><a title="Recess! (It's not just for Congressmen)" href="http://www.empoweredbyplay.org/2010/02/recess-its-not-just-for-congressmen/">Recess (It&#8217;s not just for Congressmen)</a></p>
<p><a title="Playful Learning is more than just Sight Word BINGO" href="http://www.empoweredbyplay.org/2010/01/playful-learning-is-more-than-just-sight-word-bingo/">Playful learning is more than just Sight Word BINGO</a></p>
<p><a title="Alliance for Childhood's press release" href="http://www.empoweredbyplay.org/2010/02/alliance-for-childhoods-press-release-on-free-play-and-obesity-a-must-read/">Alliance for Childhood&#8217;s press release on free plan and childhood obesity</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Inspired by Teachers</title>
		<link>http://www.empoweredbyplay.org/2011/06/inspired-by-teachers/</link>
		<comments>http://www.empoweredbyplay.org/2011/06/inspired-by-teachers/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:35:26 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[early childhood]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Hudson Valley Writing Project]]></category>
		<category><![CDATA[Mission Hill School]]></category>
		<category><![CDATA[Nancy Carlsson-Paige]]></category>
		<category><![CDATA[Race to the Top]]></category>
		<category><![CDATA[Save Our Schools Rally]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1781</guid>
		<description><![CDATA[<p></p> <p>Wow! There is busy . . . and then there is BUSY! This has been a BUSY few weeks. Wonderful, though. Beginning with the powerful Rally to Save Public Education in Cambridge, MA (see previous post); continuing with a wonderful visit to my former school, Mission Hill School in Roxbury, MA;  then a quick [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally16.jpg"><img class="aligncenter size-medium wp-image-1793" title="Rally16" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally16-300x244.jpg" alt="" width="300" height="244" /></a></p>
<p>Wow! There is busy . . . and then there is BUSY! This has been a BUSY few weeks. Wonderful, though. Beginning with the powerful Rally to Save Public Education in Cambridge, MA <a title="Childhood is a Journey - Not a Race to the Top" href="http://www.empoweredbyplay.org/2011/05/childhood-is-a-journey-not-a-race-to-the-top/">(see previous post);</a> continuing with a wonderful visit to my former school, <a title="Mission Hill School" href="http://www.missionhillschool.org/mhs/Welcome_.html">Mission Hill School</a> in Roxbury, MA;  then a quick trip to Jamaica for the wedding of a dear friend who happens to be an amazing early childhood educator;  and ending with an inspiring <a title="HVWP Conference" href="http://www.newpaltz.edu/hvwp/early-child-conference.html">early childhood conference</a> here in my own backyard (well, not literally, but close) . . . this has been an whirlwind of inspiring and powerful moments.</p>
<p>Today, as I head to Providence, RI for the NAEYC Professional Development Institute,  I force myself to take a few minutes to reflect on all that has inspired me in the last few weeks and all that I am thankful for.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/HVWP-group-shot.jpg"><img class="alignleft size-medium wp-image-1789" title="HVWP group shot" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/HVWP-group-shot-300x199.jpg" alt="" width="300" height="199" /></a>First of all, I am inspired by teachers who work hard, on their own time, to reflect deeply on their practice.  Teachers who share their ideas, questions, student work and joy with others. On Saturday, June 4th, a beautiful spring weekend, our Hudson Valley Writing Project conference, <em>Democracy, Literacy and Play: Hearing Children’s Voices</em> was filled with just these kinds of amazing early childhood educators. Dedication doesn’t even begin to describe what I felt and saw on that memorable day.</p>
<p>I am thankful for all the time I was able to spend over the last week or so, with my friend and mentor, Deborah Meier. Debbie came to our conference as the keynote speaker, and joined me in presenting an afternoon session. It was such fun and reminded me of how much I miss talking with her and sharing ideas about education and life. I also saw Deb at the <a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Deb-at-HVWP.jpg"><img class="alignright size-medium wp-image-1790" title="Deb at HVWP" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Deb-at-HVWP-300x199.jpg" alt="" width="227" height="150" /></a>Rally to Save Education and on my visit to Mission Hill School. (Debbie is the founding principal at this K-8 Boston Public School.)  I am somewhat exhausted from all the traveling, presenting, talking and working &#8211; and Deb is 80 years old and going strong. Now if that isn’t inspiring, I don’t know what is.</p>
<p>&nbsp;</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally11.jpg"><img class="aligncenter size-medium wp-image-1787" title="Rally11" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally11-300x224.jpg" alt="" width="300" height="224" /></a>I am thankful that my sons were able to join me for the rally in Cambridge, MA and the visit to Mission Hill School (and I am thankful that they <em>didn’t</em> join me for the quick trip to Jamaica!). At the rally, the boys joined in on the chants and held their sign proudly. They knew that as Arne Duncan was getting special recognition at Harvard Graduation, we were using our voices to raise awareness about the harmful effects of Race to the Top, high-stakes testing and more. The boys especially liked singing our version of John Lennon’s classic… “All we are saying, is give <em>all kids</em> a chance.”</p>
<p>The next day at Mission Hill School, and the trip to Jamaica with friends and colleagues, helped recapture for me the special spark that Mission Hill has. There aren’t many progressive, playful public schools still in existence, and Mission Hill is one of those places. Authentic learning and authentic assessments in a democratic community where everyone has a voice.  In the midst of harmful, top-down mandates from politicians who were never educators, Mission Hill School is a reminder to all of us about what is possible.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally2.jpg"><img class="alignleft size-medium wp-image-1785" title="Rally2" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/06/Rally2-300x224.jpg" alt="" width="221" height="164" /></a>I am inspired by the leaders in education &#8211; teachers of teachers &#8211; who spoke at the rally and are standing up for what is developmentally and educationally appropriate. Along with Deb Meier, we heard  Nancy Carlsson-Paige, Diane Levin, Eleanor Duckworth and Alfie Kohn (what a list!!!). Click here to<a title="Deb Meier's remarks from the rally" href="http://deborahmeier.blogspot.com/2011/05/neither-to-praise-nor-bury.html"> read Deb’s remarks from the Rally to Save Public Education</a> -which she has posted on her website. Local parents and teachers also spoke out &#8211; I didn&#8217;t catch everyone&#8217;s name but I heard their messages loud and clear.  I invite you to read more about the rally &#8211; including pictures and video &#8211; on the <a title="Citizens for Public Schools" href="http://www.citizensforpublicschools.org/2011/06/01/we-spoke-out-for-public-education/">Citizens for Public Schools website</a>. And I urge you to consider joining the <a title="Save Our Schools" href="http://www.saveourschoolsmarch.org/">Save Our Schools Rally and March in Washington, D.C. on July 30th</a>.</p>
<p>For me, many of these moments were playful, even as I see them as part of my work. I am thankful for that. I am also thankful for the purely playful moments throughout those busy days: Discovering a wonderful playground in Cambridge, MA.  Swinging on a hammock in Treasure Beach, Jamaica.  Dancing in the rain.  Enjoying a campfire with family.  Playing Othello with my son.  Watching my husband and sons soak each other mercilessly with water balloons.  And eating delicious strawberries picked from the patch in our own back yard.</p>
<p>Even when things are BUSY, I am determined to keep play central to our lives.</p>
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		<title>Dear Michelle Obama:</title>
		<link>http://www.empoweredbyplay.org/2010/05/dear-michelle-obama/</link>
		<comments>http://www.empoweredbyplay.org/2010/05/dear-michelle-obama/#comments</comments>
		<pubDate>Thu, 13 May 2010 12:52:14 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[NCLB]]></category>
		<category><![CDATA[Race to the Top]]></category>
		<category><![CDATA[recess]]></category>
		<category><![CDATA[standardized tests]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=795</guid>
		<description><![CDATA[<p>The good news is, someone on the White House Task Force for childhood obesity was listening. This week, Michelle Obama sent an email releasing their report, and among the many recommendations, was restoring recess!</p> <p>Recommendation 5.4: State and local educational agencies should be encouraged to promote recess for elementary students and physical activity breaks for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large.jpg"><img class="alignright size-full wp-image-805" title="s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/05/s-CHILDHOOD-OBESITY-LETS-MOVE-MICHELLE-OBAMA-large.jpg" alt="" width="260" height="190" /></a>The good news is, someone on the White House Task Force for childhood obesity was listening. This week, Michelle Obama sent an email releasing their report, and among the many recommendations, was restoring recess!</p>
<p><em>Recommendation 5.4: State and local educational agencies should be encouraged to promote recess for elementary students and physical activity breaks for older students, and provide support to schools to implement recess in a healthy way that promotes physical activity and social skill development.</em></p>
<p>Definitely a step in the right direction, and encouraging news. You can visit the <a title="Let's Move White House Task Force report" href="http://www.letsmove.gov/taskforce_childhoodobesityrpt.html">Let&#8217;s Move website</a> to read the report and recommendations. The Task Force received over 2500 public comments &#8211; so a big thank you to everyone who wrote in about recess and more. On the heels of this success &#8211; here is another way to get involved and make change for children and play:</p>
<p>The  standardized test movement is one of the many factors that is squeezing  play out of children&#8217;s lives &#8211; especially their school lives. Starting  in kindergarten, our children are being turned <em>off &#8211; </em>instead of  turned <em>on</em> to learning. Many folks ask me, &#8220;But what can I do?&#8221;   Here is one thing you can do&#8230;today I am spreading the word about an  exciting campaign initiated by the folks at Time Out from Testing. Here are there words:</p>
<p>Dear  Friends,</p>
<p>Parent and   other assessment reform organizations and individuals from across the  country are participating in a postcard campaign to First Lady Michelle   Obama asking that she encourage the President to put an end to the use  of High  Stakes Testing. When she was on the campaign trail she had the  following to say  about the Bush Administration&#8217;s No Child Left Behind  Program:</p>
<p>&#8220;No Child   Left Behind is strangling the life out of most schools.&#8221;<br />
&#8220;If my future were determined by my performance on a standardized test I  wouldn&#8217;t be here. I guarantee that.&#8221;</p>
<p>THOUSANDS OF   US AGREE WITH HER CRITICISM. WE NEED HER HELP TO END THE RELIANCE ON   HIGH STAKES STANDARDIZED TESTS.</p>
<p>HERE  IS  WHAT WE NEED TO DO: <strong>On May 29th</strong> send a postcard to Michelle Obama  with this message:</p>
<p><strong>Dear  Michelle Obama:</strong></p>
<p><strong>We want the  same education for our children  that you provide for Malia and Sasha.<br />
Our child is not a test score.<br />
Encourage the President to end the use of high stakes standardized   tests!</strong></p>
<p><strong>Sincerely,</strong></p>
<p><strong>Name:<br />
Address:<br />
Signature</strong></p>
<p><strong>Mail to:<br />
First Lady Michelle Obama<br />
White House,<br />
Washington DC</strong></p>
<p>Some  of you  may want to tweak the wording a bit. All that we ask is that you  don&#8217;t  dilute the main message of ending high stakes testing. Remember that   once she receives the first 50 postcards, she and her staff won&#8217;t be  reading them  but instead will be counting them.</p>
<p>One  way to  ensure the success of this campaign will be to go viral and use our  listservs and Facebook. However, it requires that people go to the post   office , buy a postcard and then write the message and address it. In  this day  and age we fear that will not happen in mass numbers. So we  have designed some  other ways to make sure we reach our goal of between  50,000-100,000 cards on  May 29th.</p>
<p>FOR  THIS WE  NEED THE SUPPORT OF ALL OUR ORGANIZATIONS TO GO INTO THE COMMUNITY  AND  MAKE THIS HAPPEN!!!!</p>
<p>HERE  ARE  OUR SUGGESTIONS FOR SUCCESS:</p>
<p>1.  SET UP  TABLES IN YOUR SCHOOLS WHEN PARENTS DROP OFF AND PICK UP THEIR KIDS AND   GET THEM TO SIGN THE CARD. YOU WILL NEED TO BUY THEM AND PUT THE  MESSAGE ON YOURSELF. ASK FOR A 25 CENT CONTRIBUTION. SOME WILL GIVE A  DOLLAR AND  SOME WON&#8217;T GIVE SO IT SHOULD BALANCE OUT.</p>
<p>2.  ASK  TEACHERS TO CIRCULATE THE CARDS AND GET THEM BACK TO YOU.</p>
<p>3.  SET UP  TABLES IN FRONT OF THE BUSIEST STORES ON A SATURDAY/SUNDAY AND COLLECT  SIGNATURES ON THE CARD</p>
<p>4.  SET UP  CARD SIGNING AT YOUR LOCAL  CHURCH</p>
<p>5. REMEMBER   TO TAKE THEM TO THE OFFICE, FAMILY GATHERINGS, BIRTHDAY PARTIES,  SOCCER/BASEBALL GAMES</p>
<p>6. REMEMBER   ANYONE CAN SIGN THE CARD&#8212;KIDS, PARENTS, TEACHERS, FRIENDS,  COLLEAGUES, RELATIVES</p>
<p>The  important  thing is that you keep a record of how many got sent due to  your outreach. We will need a count sent to us at <a href="mailto:info@timeoutfromtesting.org" target="_blank">info@timeoutfromtesting.org</a> so that when we hold a press conference on that day, we will have an   accurate count.</p>
<p>WE  HAVE  VERY LITTLE TIME TO MAKE THIS HAPPEN BUT WE KNOW THAT IF ALL OF US PULL  TOGETHER OVER THE NEXT SEVERAL WEEKS IT WILL HAPPEN.</p>
<p>THANKS  SO  MUCH FOR YOUR TIME AND EFFORT,</p>
<p>TIME  OUT  FROM TESTING<br />
COALITION OF ESSENTIAL SCHOOLS<br />
THE FORUM FOR EDUCATION AND DEMOCRACY<br />
ADVANCEMENT PROJECT<br />
RETHINK LEARNING<br />
FAIRTEST</p>
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		<title>Empowered by the movement</title>
		<link>http://www.empoweredbyplay.org/2010/04/empowered-by-the-movement/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/empowered-by-the-movement/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 11:47:07 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=753</guid>
		<description><![CDATA[<p>Incredible. Inspiring. Energizing. Those are just a few words to describe the 7th Annual Consuming Kids Summit in Boston this weekend. Hosted by the unflagging Campaign for a Commercial-Free Childhood (you may remember they were forced out of their home after taking on Disney and Baby Einstein), the success of this summit is testimony that [...]]]></description>
			<content:encoded><![CDATA[<p>Incredible. Inspiring. Energizing. Those are just a few words to describe the 7th Annual Consuming Kids Summit in Boston this weekend. Hosted by the unflagging Campaign for a Commercial-Free Childhood <a title="CCFC Press Release" href="http://www.commercialfreechildhood.org/pressreleases/ccfcnewhome.html">(you may remember they were forced out of their home after taking on  Disney and Baby Einstein)</a>, the success of this summit is testimony that CCFC is alive and kicking! They were not silenced; instead they were strengthened.</p>
<p>It will take weeks (maybe months or even years!) to reflect on all the powerful moments from the weekend.  It was truly an honor to be among so many activists and advocates, some whom have been at this work for decades and are making a world-wide impact &#8211; and others who are new to the work and ready to dive in head first.  I am somewhere in the middle. I have thought for many years about the issues of marketing to children, especially in how it impacts quality play. However, only after attending Diane Levin’s Media Madness Institute, and getting the information to back up my intuitions, did I turn into a true activist. When I joined CCFC and TRUCE (Teachers Resisting Unhealthy Children’s Entertainment) I was no longer alone in the struggle. I became part of a movement.</p>
<p>That is what this weekend was all about. I truly felt as though I was part of a great movement.  My conversations with folks from California, Alabama, Illinois and even Sweden fueled my energy and reinforced the feeling that this is a national and global movement. A movement dedicated  to protecting children from the onslaught of marketing. Disney, McDonald’s, Hasbro, Scholastic and Bus Radio are all corporations that have felt the power of this movement, and have made changes in their marketing campaigns as a result. The world is a better place for children because of the hard work of CCFC.</p>
<p>A standout moment was listening to Lenore Skenazy’s keynote, “Free Range Kids: Why Does an Old-Fashioned Childhood Sound So Radical?“ Lenore injected electrifying humor into a topic that can be paralyzingly depressing and added further energy to the conversation. Her keynote will be posted on You Tube, and I can not wait to listen again and send others the link.</p>
<p>Heading this movement are Dr. Alvin Poussaint, Susan Linn and Josh Golin &#8211; bearing the brunt of the corporate backlash. They know the rest of us &#8211; thousands of us &#8211; are behind them every step of the way. There is so much more to say about the summit &#8211; stories about integrity, voice, and change. For now, I will just say thanks to CCFC. Thanks for your vision. Thanks for staying strong in the face of adversity. And thanks for giving me a place to turn my anger, frustration  and disappointment with corporations into positive change for children.</p>
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		<title>Milk Media Madness</title>
		<link>http://www.empoweredbyplay.org/2010/04/milk-media-madness/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/milk-media-madness/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 02:38:18 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=731</guid>
		<description><![CDATA[<p style="text-align: left;">Is it too much to ask that our school children eat a school lunch without being marketed to? I don&#8217;t think so. A few months ago, I wrote about Milk Media and their Milk Rocks! campaign. At that time I was upset about the Bakugan website advertised to my 5 year-old son on [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Milk-carton-better.jpg"><img class="alignright size-medium wp-image-729" title="Milk carton better" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Milk-carton-better-166x300.jpg" alt="" width="135" height="244" /></a>Is it too much to ask that our  school children eat a school lunch without being marketed to? I  don&#8217;t think so. A few months ago, I wrote about <a title="Milk Media" href="http://milkmedia.com/index.html">Milk Media</a> and their  <a title="Milk Rocks!" href="http://milkrocks.com/">Milk Rocks!</a> campaign. At that time I was upset about the Bakugan website  advertised to my 5 year-old son on his school milk carton. Since then, both Milk Media and my  local dairy have assured me that this won&#8217;t happen again. There won&#8217;t be  a media character or a website advertised on their milk panels. Or, more accurately, there won&#8217;t be any website except for &#8220;Milk Rocks!&#8221;. Their website continues to be  advertised to school children across the country every day.</p>
<p style="text-align: left;">Check out these images of some of their featured performers:</p>
<p style="text-align: center;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Sariah_Photo_2-107x1601.jpg"> </a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/alyAJ_wallpaper-214x160.jpg"><img class="aligncenter size-full wp-image-724" title="alyAJ_wallpaper-214x160" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/alyAJ_wallpaper-214x160.jpg" alt="" width="213" height="160" /></a></p>
<p style="text-align: center;">
<p style="text-align: center;"><a href="../wp-content/uploads/2010/04/Sariah_Photo_2-107x1601.jpg"><img title="Sariah_Photo_2-107x160" src="../wp-content/uploads/2010/04/Sariah_Photo_2-107x1601.jpg" alt="" width="106" height="160" /></a></p>
<p>Every time I check out the Milk Rocks! website, I get more and more  upset. The website features sexy singers (see above) and video games  (some of them, such as <a title="3 Foot Ninja" href="http://www.milkrocks.com/fun-and-games/games/3-foot-ninja-ii/">3 Foot Ninja  II,</a> are violent).  They have  trailers for all kinds of movies, including violent PG-13 movies such as  <em>Transformers: Revenge of the Fallen</em>. Their contests and content are  aimed at older children (13 -18) though their website appears on milk  cartons for students of all ages -  including kindergartners and elementary students. Now, when I look at  the website, I see that kids are encouraged to &#8220;become a fan of Milk  Rocks! on Facebook&#8221;.  I am not naive. I know that there are 11 and 12 year-olds on Facebook,  but should school milk cartons be encouraging that?</p>
<p>Why is this happening? How is Milk Media allowed to do this? Their website  states proudly:<em> &#8220;Milk Rocks! connects with students using milk carton  side panels to  lunchroom posters and book covers. Our Dairy partners  make it all  possible – their delivery personnel are in and out of every  school every  day &#8212; delivering cartons, checking posters, distributing  book covers.   We don’t just ship materials and hope for the best,  we’re there every  day.&#8221;</em> Well, I have been trying to get in touch with my local dairy to ask more questions about this, but don&#8217;t have any answers yet. I truly do not believe that Milk Media should have such easy access to our children &#8211; especially when most parents do not even realize what is going on.</p>
<p>Milk Media and their Milk Rocks! campaign claim their aim is to increase  low fat milk consumption (as opposed to sugary drinks), though healthy messages are only a tiny portion of all that the website has to  offer. There is a bit of  information about the health benefits of drinking low fat milk. There is also advertising from <a title="Small Steps" href="http://www.smallsteps.gov">smallsteps.gov</a> which encourages water drinking  and exercise, however that ad popped up less often than the Facebook and  Twitter ads when I browsed the website. Their motto, &#8220;Plug in. Drink up.&#8221; just doesn&#8217;t sit right with me either. Apparently, the motto refers to the electronic music and milk, but to me it sounds as if they are encouraging kids to play video games while drinking. Maybe that&#8217;s just me.</p>
<p>In my eyes, Milk Media continues to pull a fast one on parents (and schools) across the country.  Enough already! If you think so, too, write to them at info@milkmedia.com or info@milkrocks.com. Find out if schools in your area are involved, and if so, contact your local dairy and let them know how you feel.</p>
<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-6.png" alt="" /><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-7.png" alt="" /><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Karima-cropped-Screen-Shot.1.jpg"><img class="aligncenter size-medium wp-image-750" title="Karima cropped Screen Shot." src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Karima-cropped-Screen-Shot.1-e1270989838903-300x145.jpg" alt="" width="300" height="145" /></a></p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/Karima-cropped-Screen-Shot..jpg"><br />
</a></p>
<p>Related posts:</p>
<p><a title="The &quot;Brawl Begins&quot;" href="http://www.empoweredbyplay.org/2009/12/the-brawl-begins-when-milk-media-meets-my-son/">&#8220;The Brawl Begins&#8221; when Milk Media meets my son</a></p>
<p><a title="Troublemakers and Peacemakers" href="http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers/">Troublemakers and Peacemakers</a></p>
<p><a title="More on Milk Media" href="http://www.empoweredbyplay.org/2009/12/more-on-milk-media/">More on Milk Media</a></p>
<p><a title="Empowered by Play Update" href="http://www.empoweredbyplay.org/2009/12/empowered-by-play-update/">Empowered by Play Update</a></p>
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		<title>The good, the bad and the Common Core Standards</title>
		<link>http://www.empoweredbyplay.org/2010/03/the-good-the-bad-and-the-common-core-standards/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/the-good-the-bad-and-the-common-core-standards/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 03:49:41 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Common Core Standards]]></category>
		<category><![CDATA[David Elkind]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Race to the Top]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=704</guid>
		<description><![CDATA[<p style="text-align: center;"></p> <p>I am back from Boston and the MassAEYC conference and have had time to think about some of the points David Elkind made in his keynote address. Dr. Elkind is the author of many respected books, such as The Hurried Child, Miseducation: Preschoolers at Risk and most recently, The Power of Play.  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/03/The-Power-of-Play-9780738210537.gif"><img class="size-full wp-image-710 aligncenter" title="The Power of Play 9780738210537" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/03/The-Power-of-Play-9780738210537.gif" alt="" width="123" height="187" /></a></p>
<p>I am back from Boston and the <a title="MassAEYC" href="http://www.massaeyc.com/">MassAEYC</a> conference and have had time to think about some of the points <a title="David Elkind" href="http://ase.tufts.edu/faculty-guide/fac/delkind.childdev.htm">David Elkind</a> made in his keynote address. Dr. Elkind is the author of many respected books, such as <a title="The Hurried Child" href="http://www.alibris.com/booksearch?qwork=10653967&amp;matches=24&amp;cm_sp=works*listing*title">The Hurried Child</a>, <a title="Miseducation" href="http://www.alibris.com/booksearch?qwork=4394119&amp;matches=222&amp;qsort=p&amp;cm_sp=rec%20-_-RHS-_-p1-0">Miseducation: Preschoolers at Risk</a> and most recently,<a title="The Power of Play" href="http://www.alibris.com/booksearch?qwork=9972333&amp;matches=13&amp;qsort=p&amp;cm_sp=rec%20-_-RHS-_-p1-0"> The Power of Play</a>.  One idea that Elkind shared during his keynote was that good experiences are the best preparation for bad experiences, and bad experiences only prepare you for bad experiences.  He gave the example of children who were directly affected by the events of 9/11. Researchers followed some of these children for several years, and found that the children who had no prior traumas were able to better cope with the events of 9/11. Children who had already experienced trauma in their lives were more adversely affected by the events. Their prior bad experiences did not make the bad experience of 9/11 easier to handle.</p>
<p>His words made me think about our current emphasis on standardized tests and the academic push into our early childhood classrooms. High-stakes tests; the weeks and months that go into preparing for them; and “kill and drill” scripted curricula have turned education into a “bad experience” for many of our elementary, middle and high school students. Pressures  from the federal, state and local policy makers has trickled down to our youngest students. (See previous post <a title="Kinder Kindergartens, Please" href="http://www.empoweredbyplay.org/2009/08/kinder-kindergartens-please-2/">Kinder Kindergartens, Please</a>) And with Arne Duncans’s Race to the Top, it looks as though these pressures will continue.</p>
<p>What is the best way to prepare our youngest students for the inevitable bad experiences (high-stakes testing for example) they will encounter? Do we give them more bad experiences? Do we take away playful learning, child-centered curricula, developmentally appropriate expectations and engaging environments? Do we remove all that we know is good for young children’s learning and replace it with didactic instruction that kills curiosity and threatens to turn kids off to school?  Or, do we make our children’s early experiences rich with discovery; full of language; and complete with secure relationships?</p>
<p>I had the chance to ask Dr. Elkind about this connection I was making between what he said, and the pressures of high-stakes testing. He replied that hadn’t thought about it quite that way &#8211; but agreed it was a valuable point. He stands with the many early childhood experts who have made a <a title="Joint Statement" href="http://www.allianceforchildhood.org/sites/allianceforchildhood.org/files/file/Joint%20Statement%20on%20Core%20Standards_%28418%20%29.pdf">public statement about the new Common Core Standards,</a> and the negative impact the current draft will have on early childhood classrooms.  There are just two more days to comment on the current draft of the Common Core Standards, and the early childhood push-back is getting some attention. If you haven’t already, please visit the <a title="Alliance for Childhood" href="http://www.allianceforchildhood.org/">Alliance for Childhood</a> website today and learn more about the standards and how to comment on them. I urge you to do what you can to help secure good experiences for our children in the early years &#8211; and help prepare them for what lies ahead &#8211; both good and bad.</p>
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		<title>Agents of change</title>
		<link>http://www.empoweredbyplay.org/2010/03/agents-of-change/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/agents-of-change/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 02:07:17 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Common Core Standards]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Let's Move]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[recess]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=698</guid>
		<description><![CDATA[ <p>Today I write about two unique opportunities. Your voice can help make this country a better place for children and play. First, as I’ve written recently, the Common Core Standards are now available for public comment at www.corestandards.org (until April 2nd). The current draft for kindergarten includes:</p> <p>“Read with sufficient accuracy and fluency to [...]]]></description>
			<content:encoded><![CDATA[<div id="post-692">
<div>
<p>Today I write about two unique opportunities. Your voice can help make this country a better  place for children and play. First, <a title="Blog post re:Alliance for Childhood and Common Core  Standards" href="../2010/03/alliance-for-childhoods-joint-statement-of-early-childhood-health-and-education-professionals/">as  I’ve written recently</a>, the Common Core Standards are now available  for public comment at <a title="Core Standards Survey" href="http://www.corestandards.org/">www.corestandards.org</a> (until  April 2nd). The current draft for kindergarten includes:</p>
<p>“Read with sufficient accuracy and fluency to support comprehension.”</p>
<p>“Use the most common affixes in English (e.g., -ed, -s, re-, un-,  pre-, -ful, -less) as a clue to the meaning of an unknown word.”</p>
<p>“Say the number name sequence forward or backward beginning from a  given number within the known sequence (instead of always beginning at  1).”</p>
<p>“Understand that names of shapes apply regardless of the orientation  or overall size of the shape.”</p>
<p>As you may recall, Alliance for Childhood recently released a <a title="Joint Statement" href="http://www.allianceforchildhood.org/sites/allianceforchildhood.org/files/file/Joint%20Statement%20on%20Core%20Standards%20%28with%20237%20names%29.pdf">joint  statement</a> about the Common Core Standards signed by concerned early  childhood experts from across the country. (Here is an excerpt from  that statement: <em>“Young children learn best in active, hands-on ways  and in the context of meaningful real-life experiences. New research  shows that didactic instruction of discrete reading and math skills has  already pushed play-based learning out of many kindergartens.”</em>)</p>
<p>The statement has already impacted the Common Core Standards, with  some small changes having been made.  (Now kindergarten students must  know haw to write <em>most</em> upper and lowercase letters instead of <em>all</em> upper and lower case letters.) There is a chance that we can make an  even bigger impact. The Alliance for Childhood website has links to all  the early childhood standards and  ideas about how to respond to the  survey. I filled one in yesterday, and urge you to do the same – before  the comment period closes.  Currently (according to <a title="Comments Pouring in on Common   Standards" href="http://blogs.edweek.org/edweek/curriculum/2010/03/comments_pouring_in_on_common.html">Catherine   Gewetrz of Education Week</a>) the comments being submitted about the   standards are 75% positive and 25% negative.  Let’s get that negative   percentage higher and get some attention!  Also, for more information and ideas about the Common Core Standards, Race  to the Top, No Child Left Behind and more…you can also check out the  insightful exchanges between Deborah Meier and Diane Ravitch on the<a title="Bridging Differences" href="http://blogs.edweek.org/edweek/Bridging-Differences/2010/03/dear_diane_newsweek_alas_is.html"> Bridging Differences</a> blog in Ed Week.</p>
<p>Another way to speak out on behalf of children is to encouraging  Michelle Obama’s Let’s Move campaign to include recess in their plan to  fight childhood obesity. Check out this <a title="Recess (It's not just  for congressmen.)" href="../2010/02/recess-its-not-just-for-congressmen/">recent  blog</a> post for more on that. Currently, and only for the next few  days, there is a chance to send your comments and ideas to the task  force at Let’s Move. <a title="Send in your ideas" href="http://www.letsmove.gov/blog/barnes_sendinyourideas_1.html">Click  here to send in your ideas. </a>Last week I was talking with a  frustrated mom who has a very sad little 6 year-old daughter. Every day,  her daughter has to “earn” her recess, and sometimes she just isn’t able  to. On those days, she gets off the bus crying. To me, that is  outrageous and unacceptable. Recess belongs in the school day, for  exercise, relieving stress and having some fun!</p>
<p>I hope you find some moments in the next day or so to use your voice  on behalf of children and play. And I urge you to spread the word about  these two unique opportunities.</p>
</div>
</div>
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		<title>Empowered by People</title>
		<link>http://www.empoweredbyplay.org/2010/03/empowered-by-people/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/empowered-by-people/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:40:12 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alliance for Childhood]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Common Core Standards]]></category>
		<category><![CDATA[David Elkind]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[fight back]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=669</guid>
		<description><![CDATA[<p>It is easy to feel small and powerless when corporations like Disney bully and try to silence watchdogs and advocates such as Campaign for a Commercial-Free Childhood (see story in yesterday&#8217;s NY Times). The small staff at CCFC works tirelessly on a small annual budget of $250,000, protecting childhood from corporate encroachment, yet have been [...]]]></description>
			<content:encoded><![CDATA[<p>It is easy to feel small and powerless when corporations like Disney bully and try to silence watchdogs and advocates such as <a title="Campaign for a Commercial-Free Childhood" href="http://www.commercialfreechildhood.org/">Campaign for a Commercial-Free Childhood</a> (<a title="NY Times After Victory Against Disney..." href="http://www.nytimes.com/2010/03/10/education/10baby.html">see story in yesterday&#8217;s NY Times</a>). The small staff at CCFC works tirelessly on a small annual budget of $250,000, protecting childhood from corporate encroachment, yet have been forced to leave their home.  (<a title="CCFC:We Won't Be Silenced" href="http://www.commercialfreechildhood.org/pressreleases/ccfcnewhome.html">Read CCFC&#8217;s press release here.</a>) And at the same time, playful learning in early childhood is threatened by yet another blow &#8211; this time  in the form of the <a title="Common Core Standards Initiative" href="http://www.corestandards.org/">Common Core Standards</a>. How do we stay strong and keep fighting the good fight?</p>
<p>Here is where there Internet can be a powerful connecting tool. The Alliance for Childhood used it to gather the expertise of early childhood experts from around the country to issue a <a title="Joint Statement from Alliance for Childhood" href="http://www.allianceforchildhood.org/sites/allianceforchildhood.org/files/file/Joint%20Statement%20on%20Core%20Standards%20%28with%20101%20names%29.pdf">Joint Statement from Early Childhood Health and Educational Professionals on the Common Core Standards Initiative</a>. CCFC is using the Internet to share their side of the Disney story, refusing to be silenced, and gaining support through a growing membership and financial donations. Facebook and  Twitter help connect like-minded activists and agencies and help the grass-roots movements gain traction.</p>
<p>For me, one vital way to feel empowered is to surround myself with others who are fighting for children. This weekend, I will be connecting with folks at the City College of New York conference <a title="In Defense of Childhood Confernce" href="http://www1.ccny.cuny.edu/prospective/education/news/news_earlychildhoodconference2010.cfm">In Defense of Childhood &#8211; Play and Active Learning in Urban Schools</a>. The conference is held  <em>&#8220;in honor of the 20th anniversary of the UN Convention on the Rights of the Child and in memory of Professor Emeritus Lillian Weber, whose work honored the active nature of learning and furthered the cause of equity in education.&#8221;</em></p>
<p>Later this month, I&#8217;ll be joining a colleague from <a title="TRUCE" href="http://truceteachers.org/index.html">TRUCE</a> (Teachers Resisting Unhealthy Children&#8217;s Entertainment) to share our new <a title="Infant and Toddler Action Guide" href="http://truceteachers.org/infanttoddler/it_guide_web_10.pdf">Infant &#8211; Toddler Play, Toys and Media  Action Guide</a> with early childhood professionals at the <a title="MassAEYC" href="http://www.massaeyc.com/">MassAEYC</a> (Massachusetts Association of the Education of Young Children) Annual Spring Conference.  I look forward to hearing the words and ideas of  the keynote speaker, Dr. David Elkind, author of  numerous books including <em>The Hurried Child</em> and <em>The Power of Play</em>.</p>
<p>In about a month I will join hundreds of others at <a title="Consuming Kids Summit" href="http://commercialfreechildhood.org/events.htm">CCFC&#8217;s 7th Consuming Kids Summit</a> in Boston. The theme is <em>Market Values, Human Values and the Lives of Children</em>.   From their website: <em>&#8220;The values children learn in the marketplace &#8211; excessive consumption, impulsive buying, and unthinking brand loyalty &#8211; are antithetical to healthy development, independent thinking, spirituality, community, and democracy. What happens to childhood &#8212; and society &#8212; when market values trump human values? How can we make a difference? What role can parents, educators, public health professionals, faith communities, and policymakers play in stopping the proliferation of market values, and in nurturing positive values, in a commercialized world?&#8221;</em></p>
<p>Today, I work hard to stave off the feelings of doom and gloom. I am trying to rise above feelings that the job of protecting the best interests of the youngest members of our society is damn near impossible.  The powerful wheels of corporate greed and the one-size-fits all educational movement are bearing down harder than ever. Today, I look forward to the personal connections I will form and deepen at  these upcoming conferences. I trust these connections will help energize and empower me and others in the pursuit of protecting young children and preserving childhood. As my friend and colleague <a title="Diane Levin" href="http://www.dianeelevin.com/">Diane Levin</a> says, &#8220;Onward!&#8221;</p>
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		<title>Empowered by Play&#8217;s nomination for worst invention of the decade: &quot;Tween&quot;</title>
		<link>http://www.empoweredbyplay.org/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:08:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consuming Kids]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[So Sexy So Soon]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/</guid>
		<description><![CDATA[<p>There is some debate about where and when the term &#8220;tween&#8221; first hit the mainstream. There is also debate about the exact tween parameters. Some say tweens are the 8 to 14 year olds; others say 9 to 13 year olds; and others claim 6 to 12 year olds. And now, we even see the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://1.bp.blogspot.com/_AAcpK9pRh4E/SzoEDmIuEyI/AAAAAAAAAUo/ZuTdLJaSLeE/s1600-h/tween+pic+12-29-2009+8%3B26%3B41+AM.JPG"><img id="BLOGGER_PHOTO_ID_5420649561317053218" style="margin: 0px 0px 10px 10px; width: 140px; float: right; height: 320px; cursor: hand;" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/SzoEDmIuEyI/AAAAAAAAAUo/ZuTdLJaSLeE/s320/tween+pic+12-29-2009+8%3B26%3B41+AM.JPG" border="0" alt="" /></a>There is some debate about where and when the term &#8220;tween&#8221; first hit the mainstream. There is also debate about the exact tween parameters. Some say tweens are the 8 to 14 year olds; others say 9 to 13 year olds; and others claim 6 to 12 year olds. And now, we even see the term <a href="http://www.usatoday.com/money/advertising/2007-04-11-tween-usat_N.htm">&#8220;pre-tween&#8221;</a> for the 4 to 6 year old market. Scary! Without debate, most tween marketing is aimed at girls, and is often over-sexualized. Many folks attribute the tween explosion to the emergence of two marketing moguls: the <a href="http://elizabethandjames.us/#/company">Olsen Twins</a> (Mary-Kate and Ashley who grew up on the television show Full House).</p>
<p>For me, the whole &#8220;tween&#8221; explosion is something I could do without. In fact, I am calling it the worst invention of the decade. Parents already feel their children are growing up too quickly, and children naturally have an urge to grow up. Puberty is hitting at earlier and earlier ages. But why do marketers have the right to exploit children &#8211; taking away their childhood and their families&#8217; hard-earned money? The &#8220;tween&#8221; construct simply serves to indoctrinate children into a culture of consumption at an earlier and earlier age.</p>
<p>Stop the insanity and let our kids be kids. Check out Diane Levin&#8217;s book <a href="http://www.sosexysosoon.com/">So Sexy So Soon</a> (co-written with Jean Kilbourne) for more about age compression and helpful ideas about what parents can do to protect their children. There is also a powerful documentary, <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&amp;key=134">Consuming Kids</a>, by the <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?display=home">Media Education Foundation</a>. <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&amp;key=134">Check out the Consuming Kids trailer</a> and stay tuned here for news about an upcoming Empowered by Play screening of Consuming Kids.</p>
<p>Here&#8217;s to a healthy, happy and playful new year.</p>
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		<title>Empowered by Play update</title>
		<link>http://www.empoweredbyplay.org/2009/12/empowered-by-play-update/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/empowered-by-play-update/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:57:00 +0000</pubDate>
		<dc:creator>Geralyn Bywater McLaughlin M.Ed.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[Infants and toddlers]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/2009/12/empowered-by-play-update/</guid>
		<description><![CDATA[<p>Today I played the game &#8220;3 Foot Ninja&#8221; on the MilkRocks! website. This is the website advertised on school milk cartons in grades K-12 throughout the country. Well, I wasn&#8217;t too good at the game, and quickly died a gruesome death &#8211; with my red blood spilling out. Nice way to start the day.</p> I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://1.bp.blogspot.com/_AAcpK9pRh4E/SyuyEkS5QcI/AAAAAAAAAUY/jHdw3O6DOd4/s1600-h/three+foot+ninja+pic.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5416618768375300546" style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 320px; height: 198px;" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/SyuyEkS5QcI/AAAAAAAAAUY/jHdw3O6DOd4/s320/three+foot+ninja+pic.jpg" border="0" alt="" /></a>Today I played the game <a href="http://www.milkrocks.com/fun-and-games/games/3-foot-ninja-ii/">&#8220;3 Foot Ninja&#8221;</a> on the <a href="http://www.milkrocks.com/">MilkRocks!</a> website. This is the website advertised on school milk cartons in grades K-12 throughout the country. Well, I wasn&#8217;t too good at the game, and quickly died a gruesome death &#8211; with my red blood spilling out. Nice way to start the day.</p>
<div>I urge you to contact <a href="http://milkmedia.com/index.html">Milk Media</a>, the company running the <em>&#8220;Milk Rocks! Plug in. Drink up.&#8221; </em>campaign in schools. You can email them at info@milkmedia.com or info@milkrocks.com. They claim to be concerned about children&#8217;s health and well-being, but their motivation seems unclear. Urging kids to go online and play video games isn&#8217;t in children&#8217;s best interests. To me, Milk Media is taking advantage of the trust that kids have in their schools and pulling a fast one on parents who don&#8217;t even realize their kids are being marketed to this way.</div>
<div></div>
<div>I also contacted my local dairy, which supplies my son&#8217;s school and heard back for them today. They are <em>&#8220;no longer participating in national campaigns promoting websites, movies or any media venue.&#8221;</em> Now that is the type of email that makes my day.</div>
<div></div>
<div>For related posts, see</div>
<div><a href="http://www.empoweredbyplay.org/2009/12/more-on-milk-media.html">More on Milk Media</a></div>
<div><a href="http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers.html">Troublemakers and Peacemakers</a></div>
<div><a href="http://www.empoweredbyplay.org/2009/12/brawl-begins-when-milk-media-meets-my.html">&#8220;The Brawl Begins&#8221; when Milk Media meets my son</a></div>
<div></div>
<div>Now for more good news about Empowered by Play:</div>
<div>
<div><strong>Our fall has been a busy one</strong>, with successful workshops and presentations from New Orleans to Washington, DC to our home base in New York. <span class="Apple-style-span" style="font-weight: bold;">Check out some of these responses to our workshops:</span></div>
<div>
<div>
<div><em><span class="Apple-style-span" style="color: #cc0000;">“Now you are making me think differently about what to buy for Christmas!”</span></em> -teen mom</div>
<div>
<div><span class="Apple-style-span" style="color: #000099;"><em>“Then why do they make those Baby Einstein videos!?”</em></span>-teen mom</div>
</div>
</div>
<div>
<div><span class="Apple-style-span" style="color: #ff6600;"><em>“Thank you so much for your energy and ideas!”</em></span>-teacher</div>
<div>
<div><span class="Apple-style-span" style="color: #006600;"><em>“You’ve inspired me to begin chipping away at this problem at my own school.”</em></span>-teacher</div>
<div>
<div><span class="Apple-style-span" style="color: #330033;"><em>“I wish we could have you present every week!”</em></span>-director</div>
</div>
</div>
</div>
</div>
<div><strong>A special thanks to our new Board of Directors:</strong></div>
<div><strong><a href="http://www.deborahmeier.com/">Deborah Meier</a></strong> &#8211; pioneer educator and writer</div>
<div><strong>Avi Silber, MD</strong> &#8211; dynamic pediatrician</div>
<div><strong>Steve Bywater</strong> &#8211; entrepreneur and father of five</div>
<div><strong>Kathy Clunis</strong> &#8211; educator and activist</div>
<div><strong>Our goals for 2010</strong> include launching our new website, establishing weekly workshops for parents, continuing our  presence at national conferences, and gaining our official 501(c)3 nonprofit status.</div>
<div>Our in-kind and financial donations for the first three months have been close to $10,000. This is great. We are skilled at stretching our money and at making a big impact with not a lot of funds!  <strong>Please consider making an end-of-the-year donation &#8211; see below for specifics about how you can help:</strong></div>
<div><span class="Apple-style-span" style="color: #cc0000;">$200 will sponsor a workshop for teen moms.</span></div>
<div><span class="Apple-style-span" style="color: #330099;"><br />
</span></div>
<div><span class="Apple-style-span" style="color: #330099;">$160 will get wooden blocks into the hands and homes of  8 young children through our BLOCK PROJECT.</span></div>
<div><span class="Apple-style-span" style="color: #330033;">$100 will provide a matching grant for a presentation at a cash-strapped organization.</span></div>
<div><span class="Apple-style-span" style="color: #990000;">Or, make a $75, $50 or $25 donation in the name of a child. We will send an Empowered by Play postcard with the good news.</span></div>
<div></div>
<div>We thank you so much!</div>
<div><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8832237">Click here to donate using PayPal</a></div>
<div>Best wishes,</div>
<div><em>Geralyn Bywater McLaughlin </em></div>
<div>Founder and Director of Empowered by Play</div>
<div>P.O. Box 10062, Newburgh, NY 12552</div>
<div><a href="http://www.empoweredbyplay.org/">www.empoweredbyplay.org</a></div>
<div>(Until we have our 501 (c ) 3 status, please make checks payable to Geralyn Bywater McLaughlin. Thank you.)</div>
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