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	<title>Empowered by Play &#187; Legos</title>
	<atom:link href="http://www.empoweredbyplay.org/tag/legos/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.empoweredbyplay.org</link>
	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
	<lastBuildDate>Fri, 13 Jan 2012 17:26:35 +0000</lastBuildDate>
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		<title>LEGO Friends vs. LEGO Education: What&#8217;s the lesson here?</title>
		<link>http://www.empoweredbyplay.org/2012/01/lego-friends-vs-lego-education-whats-the-lesson-here/</link>
		<comments>http://www.empoweredbyplay.org/2012/01/lego-friends-vs-lego-education-whats-the-lesson-here/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:26:35 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bratz]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[LEGO Education]]></category>
		<category><![CDATA[LEGO Friends]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[Marketing Media and Childhood]]></category>
		<category><![CDATA[marketing to children]]></category>
		<category><![CDATA[Monster High]]></category>
		<category><![CDATA[Nancy Gruver]]></category>
		<category><![CDATA[New Moon Girls]]></category>
		<category><![CDATA[Peggy Orenstein]]></category>
		<category><![CDATA[SPARK Movement]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=2163</guid>
		<description><![CDATA[<p>&#160;</p> <p></p> <p>&#8220;Those aren&#8217;t real LEGO minifigs!&#8221; my son said, as he watched a commercial for the new LEGO Friends line. &#8220;What do you mean?&#8221; I asked. &#8220;They aren&#8217;t real minifigures. That&#8217;s not what LEGOs look like!&#8221; His brother shook his head in literal disbelief as he watched. &#8220;I know a lot of girls who [...]]]></description>
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<p>&#8220;Those aren&#8217;t real LEGO minifigs!&#8221; my son said, as he watched a commercial for the new LEGO Friends line. &#8220;What do you mean?&#8221; I asked. &#8220;They aren&#8217;t <strong><em>real</em></strong> minifigures. That&#8217;s not what LEGOs look like!&#8221; His brother shook his head in literal disbelief as he watched. &#8220;I know a lot of girls who would <strong><em>not</em></strong> like those LEGOs,&#8221; he said somberly when the commercial was through.</p>
<p>After reading so much online about LEGO Friends, I had decided to show my sons the commercial on YouTube. We don&#8217;t have TV, so they didn&#8217;t know much about the line &#8211; even though they are avid LEGO fans. My sons build with LEGOs everyday. Everyday. They build with their cousins whenever they can.  Tomorrow we will be at our local library for the LEGO &#8220;Build and Learn Together&#8221; Club. There girls and boys build and learn together &#8211; using a wide range of multi-colored LEGO bricks.</p>
<p>My sons aren&#8217;t the only ones who think LEGO Friends is a bad idea. Objections have been raised all over the Internet, and I thank  <a title="Marketing, Media and Childhood" href="http://www.marketingmediachildhood.com/">Marketing, Media and Childhood</a> for capturing the essence of many of these comments &#8211; check out this <a title="LEGO Freinds roundup" href="http://www.marketingmediachildhood.com/2012/01/its-lego-friends-roundup.html">Lego Friends Roundup</a>. There are at least two petitions to the LEGO company -  <a title="Lego petition" href="http://www.thepetitionsite.com/1/lego-respect-girls/">one petition by New Moon Girls</a>, and one by the founders of the <a title="Lego Petition" href="http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls-liberatelegos?utm_campaign=en_usa_wr&amp;utm_content=petition&amp;utm_medium=twitter&amp;utm_source=social_media&amp;utm_term=LEGOS_LEGO_CEO">SPARK Movement</a>. And you can read LEGO Group&#8217;s <a title="LEGO repsonse" href="http://aboutus.lego.com/en-US/PressRoom/CorporateNews/article/393912.aspx">tepid response </a>released yesterday.</p>
<p>Last night Nancy Gruver, founder of <a title="New Moon Girls" href="http://www.newmoon.com/">New Moon Girls</a> hosted a  <a title="#GirlsNow" href="https://twitter.com/#%21/search?q=%23GirlsNow" rel="nofollow"><s><strong>#</strong></s><strong><strong>GirlsNow</strong></strong></a> Tweet chat to talk about the LEGO Friends.  Lots of food for thought. Some of my favorite tweets were:</p>
<p>Nancy_newmoon: My big question for Lego is how does the Friends set ‘Inspire and develop the builders of tomorrow’ ? <a title="#girlsnow" href="https://twitter.com/#%21/search?q=%23girlsnow" rel="nofollow"><s>#</s><strong>girlsnow</strong></a></p>
<p>Nancy_newmoon: The emphasis in the Friends set is on girls&#8217; appearance and girls&#8217; possessions &#8211; not on what they can imagine &amp; build. <a title="#girlsnow" href="https://twitter.com/#%21/search?q=%23girlsnow" rel="nofollow"><s>#</s><strong>girlsnow</strong></a></p>
<p>DrRobyn: Do you think girls would have rejected LEGOs if they included astronauts, farmers, CEOs, and researchers as roles for figures? <a title="#girlsnow" href="https://twitter.com/#%21/search?q=%23girlsnow" rel="nofollow"><s><strong>#</strong></s><strong><strong>girlsnow</strong></strong></a></p>
<p>SPARKmovement: LEGO needs to meet with a diverse group of girls, parents AND researchers who can explain why this line is dangerous <a title="#girlsnow" href="https://twitter.com/#%21/search?q=%23girlsnow" rel="nofollow"><s>#</s><strong>girlsnow</strong></a></p>
<p>peggyorenstein: RT <a href="https://twitter.com/#%21/rchains" rel="nofollow" data-screen-name="rchains"><strong>@</strong><strong>rchains</strong></a>: <a href="https://twitter.com/#%21/empoweredbyplay" rel="nofollow" data-screen-name="empoweredbyplay"><strong>@</strong><strong>empoweredbyplay</strong></a> <a href="https://twitter.com/#%21/pinkstinksuk" rel="nofollow" data-screen-name="pinkstinksuk"><strong>@</strong><strong>pinkstinksuk</strong></a> &#8220;pink&#8221; marks girls as the sex class. raised to be looked at &amp; judged, not create. <a title="#girlsnow" href="https://twitter.com/#%21/search?q=%23girlsnow" rel="nofollow"><s>#</s><strong>girlsnow</strong></a></p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2012/01/Machines-DVD.jpg"><img class="alignleft size-full wp-image-2182" title="Machines DVD" src="http://www.empoweredbyplay.org/wp-content/uploads/2012/01/Machines-DVD.jpg" alt="" width="160" height="160" /></a>During the Tweet chat, what really hit home for me is the disparity between the mass-marketed LEGO sets and the <a title="LEGO Education" href="http://education.lego.com//">LEGO Education</a> division. I&#8217;ve talked with LEGO Education reps at conferences, and have heard from them that there is no connection between LEGO Education and the LEGOs you see in toy stores and on TV. LEGO Education actually does a great job including girls in their STEM (science, technology, engineering and math) products and curricula. On the LEGO Education website, you will see girls building, problem solving and creating &#8211; alongside their male peers. Female science teachers give testimonials alongside their male counterparts. The LEGO sets themselves are gender neutral and even the cartoon LEGO characters Jack and Jill represent both genders. LEGO Education isn&#8217;t perfect, <a href="http://www.empoweredbyplay.org/wp-content/uploads/2012/01/Simple-Machine-Sets.jpg"><img class="alignright size-medium wp-image-2180" title="Simple Machine Sets" src="http://www.empoweredbyplay.org/wp-content/uploads/2012/01/Simple-Machine-Sets-300x300.jpg" alt="" width="300" height="300" /></a>but in terms of messages regarding gender as it relates to science, math, technology, problem solving and creativity it is miles ahead of what we see from LEGO in the stores and on TV.</p>
<p>Of course it all comes down to the mighty dollar, and LEGO Friends is all about that. LEGO saw an opportunity and went for it. And make money, they will. That&#8217;s because not all parents are upset. Many parents are thrilled to have an alternative to Bratz dolls and Monster High dolls. And when you compare LEGO Friends to the vamped up Bratz and Monster High, you can see how LEGO Friends will appeal to some parents. Still, I am personally disappointed with LEGO. On one hand, they have a young girl dressed up as an astronaut to advertise their <a title="LEGO " href="http://www.legoeducation.us/eng/categories/products/elementary">LEGO Bricks in Space </a>program (in conjunction with NASA) and on the other hand they have automatically switched their female LEGO Club magazine subscribers to the newly launched pastel &#8220;LEGO Club Girls&#8221; &#8211; a magazine heavy on the purple and pink and light on building instructions. Here is more on that from the unhappy UK blogger who  writes <a title="Lego Club Membership - are you a girl or are you normal?" href="http://impeus.com/?p=445">&#8220;Lego Club membership – are you a girl, or are you normal?&#8221;</a></p>
<p>I&#8217;ll be writing my own letter to the LEGO group about the disparity between their divisions and my latest disappointment with them. Meanwhile, I&#8217;ll be trying to explain it all to my sons as I struggle myself to try to figure out &#8211; what is the lesson here?</p>
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		<title>Reasonable Risks</title>
		<link>http://www.empoweredbyplay.org/2011/12/reasonable-risks/</link>
		<comments>http://www.empoweredbyplay.org/2011/12/reasonable-risks/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:31:17 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Fifty Dangerous Things (You Should Let Your Children Do)]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[Lenore Skenazy]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=2121</guid>
		<description><![CDATA[<p>&#8220;Why do you have your sneakers on?&#8221; I asked my son the other evening. It was about 5:30 pm and I&#8217;d just gotten home from my work with Head Start teachers.  I then realized he was standing by the front door with his baseball glove on his hand. His twin brother came up beside him, [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Why do you have your sneakers on?&#8221; I asked my son the other evening. It was about 5:30 pm and I&#8217;d just gotten home from my work with Head Start teachers.  I then realized he was standing by the front door with his baseball glove on his hand. His twin brother came up beside him, also geared up with sneakers, a glove and a ball. They were ready to go play catch. It was dark and quite cold outside, and my dad looked a bit surprised when I said to my seven-year-olds, &#8220;Okay, go ahead. Have fun while I make dinner.&#8221;</p>
<p>Playing outside in the dark is something they usually only get to do in the summertime &#8211; and usually with cousins. Playing outside in the dark and the cold &#8211; just the two of them, was not something they&#8217;d ever asked to do before. I was thrilled mainly because they weren&#8217;t playing with LEGOs or reading. Yes, I know, playing with LEGOs and reading are two perfectly fine activities. Wonderful activities actually. Especially when the LEGOs are <span style="text-decoration: underline;">not</span> media-linked (think Sponge Bob and Harry Potter). However, too much of a good thing can turn into a bad thing. I&#8217;ve actually been thinking lately that the boys play with LEGOs <em>too</em> much, and are reading <em>too</em> much, at the expense of other things &#8211; especially active, outdoor play.</p>
<p>So, I was thrilled the other day when they picked up their gloves and started playing catch in their playroom. And even more thrilled when playing catch indoors led them to want to play catch outdoors.  This is a habit I&#8217;d like to encourage. So yes, it was dark and it was cold and they were playing alone outside. A reasonable risk I decided.</p>
<p>At one point &#8211; dinner wasn&#8217;t ready yet &#8211; they rang the doorbell. I was afraid they were ready to come back in. Nope. They just needed a flashlight &#8211; could I get one for them? You see, the ball had inadvertently gone into the woods. (The kids call it &#8220;the woods&#8221; though it is more like a grove, actually.) &#8220;Where are your flashlights?&#8221; I asked. &#8220;Under or near our pillows,&#8221; they said. (I guess it was a silly question. Where else would a seven-year-old boy keep a flashlight? Especially when his pillow and sleeping bag are in a tent on the floor in his bedroom &#8211; where they have been since late August when school started up again.)</p>
<p>Yup, I found their flashlights for them, and with no more questions asked, sent the boys back outside. I checked out the window a few minutes later, and they had retrieved the ball and were back in the driveway happily playing catch under the motion-activated spotlight. A lovely sight which made me smile. Oh, and did I mention that only one of them had a coat on?</p>
<p>On a related note, I am also contemplating the purchase of the book <em>Fifty Dangerous Things</em> <em>(You Should Let Your Children Do)</em> by Gever Tulley and Julie Spiegler. When I looked at the list, so many of the things I had tried as a kid: Climb a tree, walk home from school, drive a nail, lick a 9 volt battery, stick your hand out the window, burn things with a magnifying glass . . . you get the idea. When I was growing up, from first through eighth grade, I walked to and from school everyday. It was always an adventure with a mixed-age group of kids. Also, I can still feel and taste that acidic little shock from the 9 volt, and remember the smell of the burning leaf when I got the angle of the sun just-so with the magnifying glass. Really fun stuff, when you get right down to it. And, truth be told, I still like to stick my arm out of the car window now and again.</p>
<p>Here&#8217;s to letting our kids take reasonable risks.</p>
<p>(And a big P.S. Thanks to <a title="Free Range Kids" href="http://freerangekids.wordpress.com/">Lenore Skenazy</a> for leading the charge!)</p>
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		<title>What is the Big Deal About Blocks?</title>
		<link>http://www.empoweredbyplay.org/2011/10/what-is-the-big-deal-about-blocks/</link>
		<comments>http://www.empoweredbyplay.org/2011/10/what-is-the-big-deal-about-blocks/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:02:10 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[American Academy of Pediatrics]]></category>
		<category><![CDATA[blocks]]></category>
		<category><![CDATA[Community Playthings]]></category>
		<category><![CDATA[Dr. Stuart Brown]]></category>
		<category><![CDATA[early childhood]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[Mitchel Resnick]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=2053</guid>
		<description><![CDATA[<p>&#8220;What is the big deal about blocks?&#8221; Melitsa Aliva asked me this question earlier this week. We were recording a podcast for her show, Raising Playful Tots ,  based in the UK.  Blocks  have been a longtime favorite of mine, and I have been advocating even more for block play as the pushy digital world [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/baby-and-mom-and-blocks.jpg"><img class="alignleft size-medium wp-image-2083" title="baby and mom and blocks" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/baby-and-mom-and-blocks-300x188.jpg" alt="" width="182" height="114" /></a>&#8220;What is the big deal about blocks?&#8221; Melitsa Aliva asked me this question earlier this week. We were recording a podcast for her show,<a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Blocks-at-Mission-Hill-2nd.3rd-grade.jpg"><img class="alignright size-medium wp-image-2077" title="Blocks at Mission Hill 2nd.3rd grade" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Blocks-at-Mission-Hill-2nd.3rd-grade-225x300.jpg" alt="" width="187" height="250" /></a> <a title="Raising Playful Tots" href="http://raisingplayfultots.com/">Raising Playful Tots </a>,  based in the UK.  Blocks  have been a longtime favorite of mine, and I have been advocating even more for block play as the pushy digital world steals more and more authentic experiences from the hands of our children. You may have heard about the <a title="Zero to Eight: Children's Media Use in America" href="http://www.commonsensemedia.org/research?utm_source=newsletter10.25.11&amp;utm_medium=email&amp;utm_campaign=research">study released on Tuesday by Common Sense Media</a>, reporting that  &#8220;half (52%) of all 0- to 8-year-olds have access to a new mobile device, such as a smartphone, video iPod, or iPad/tablet&#8221;.  If only the same were true for blocks!</p>
<p>Blocks are as relevant as they have ever been &#8211; perhaps more now than ever &#8211; offering  a wide range of positive experiences for children of all ages. Socialization, creativity, problem solving, language development, cause and effect, math and science, motor development &#8211; these are all vital skills that are deeply enhanced through block play.</p>
<p>I&#8217;ve recently been hearing early childhood educators refer to their Smart Boards and iPads as being &#8220;hands on&#8221; tools. They are not. Knocking over a virtual tower is not the same kinesthetic experience as knocking down a real block tower. Touching a worm on a screen is not the same thing as holding a wiggling worm in your hand. Not even close. It worries me when early childhood professionals describe their teacher-directed Smart Board literacy lessons as &#8220;engaging students holistically.&#8221; They are not.</p>
<p>The most developmentally appropriate technology we have for preschoolers and kindergartners have been our tried and true technologies such as crayons, balls and blocks. Add nature, and you have all the materials you need. And as one preschool teacher once commented on this blog:</p>
<p><em>&#8220;I have always been against computers in early childhood classrooms and feel we need to fight to keep them out. Every argument I have  heard for them is an argument I see against them. To &#8216;You can listen to  bird calls on them&#8217; , I say &#8216;go outside and listen to the birds&#8217;. To &#8216;There is a wonderful counting program kids can use to learn numbers and  counting skills&#8217;, I say &#8216;Take your child outside and count acorns.&#8217;  Thanks for bringing this to our attention and I for one will never have a  computer in my early childhood classroom.&#8221;</em></p>
<p>The other wonderful thing about blocks (and nature!) is that they will not be obsolete in a year or two. Invest in a good <a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/KEVA.jpg"><img class="alignright size-medium wp-image-2078" title="KEVA" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/KEVA-225x300.jpg" alt="" width="176" height="235" /></a>set of blocks and your child (and grandchildren) will play with them for years and years to come. Blocks are never the same toy twice &#8211; as children invent and reinvent each time they play. And as children grow, their block play evolves and becomes more elaborate. Add a few simple accessories &#8211; such as pine cones or ping-pong balls, and a whole new range of experiences will open up for the child.</p>
<p>For schools with tight budgets, blocks and professional development opportunities about the power of block play are sound investments. When I read about the school district in Auburn, Maine spending $200,000 on iPads for all their incoming kindergarten students, I was shocked and saddened. What will the children be missing in order to make the time and money available for this digital push? How quickly will those iPads become passe? How much support will the teachers receive?</p>
<p>For folks who think that bringing the digital world to younger and younger children is the key to 21st Century learning &#8211; there just isn&#8217;t evidence to bear that out. In fact, the American Academy of Pediatrics just upheld their long standing position for no screen-time for children under the age of two. Children are social and sensory learners &#8211; they learn better from interacting with actual people and playing with the world around them &#8211; than from screens.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Blocks-at-MHS.jpg"><img class="alignleft size-medium wp-image-2076" title="Blocks at MHS" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Blocks-at-MHS-225x300.jpg" alt="" width="212" height="282" /></a>High-tech employers such as Cal Tech&#8217;s Jet Propulsion lab now actually ask potential employees how he or she played as a child. They look for folks who played with clocks and took them apart to see how they worked; people who built things; who had authentic, playful experiences and have become the creative problem-solvers and innovators that this company needs. You can read more about this in Dr. Stuart Brown&#8217;s wonderful book <em>Play</em>, <em>How it Shapes the Brain, Opens the Imagination and Invigorates the Soul</em>.  We can also look to Mitchel Resnick, director of the Lifelong Kindergarten Group at MIT&#8217;s Media Lab. He knows that traditional kindergarten classrooms provide the key experiences for creating and working collaboratively &#8211; so much so he has modeled his lab after a traditional kindergarten classroom. Furthermore, his playful programming language Scratch is used by 8 &#8211; 16 year olds. He did not design it for the early childhood world. And when using Scratch, these older children are <em>creators</em> rather than <em>consumers</em> of technology.</p>
<p>Blocks come a range of sizes and are made from a range of materials. For the youngest explorers, my favorite is the <a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Mini-Unit-Blocks.jpg"><img class="alignright size-medium wp-image-2074" title="Mini Unit Blocks" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Mini-Unit-Blocks-200x300.jpg" alt="" width="169" height="254" /></a><a title="Mini Unit Blocks" href="http://www.communityplaythings.com/products/blocks/miniunit/index.html">Mini Unit Block set </a>designed by Community Playthings for one-year-olds and up. I use these blocks in my workshops, and adults love them as well. If space provides, a full set of unit blocks is wonderful for preschoolers and school age children. <a title="Hollow Blocks" href="http://www.communityplaythings.com/products/blocks/hollowblocks/index.html">Hollow wooden blocks</a> allow children to build structures large and strong enough to climb on and climb into. Excellent!</p>
<p><a title="KEVA Planks" href="http://www.kevaplanks.com/">KEVA planks</a>, which I&#8217;ve written about in the past, are also engaging for children of all ages &#8211; including adults. (See KEVA planks post below.) If you are a LEGO fan, and I know there are many of you out there, stick to the open-ended sets, such as the LEGO Creator kits which can be made into a range of things. Steer clear of the television and movie character sets, which can be limiting to the child&#8217;s creativity. (Even as I write this, my own sons are lobbying hard for some Star Wars LEGO sets for Christmas &#8211; so believe me, I know how hard this one is to follow!)</p>
<p>Really, the key here is playing with moveable parts and loose pieces. The simpler the toy, the more that will come from inside the child. Can your child take apart your iPhone to see how it works and use the pieces to create something new? It can&#8217;t happen that way. As she plays, is she learning how to ask her own questions, develop her own theories, and test them out? Is your son diligently creating something unique which builds on what he discovered yesterday and incorporates a friend&#8217;s new idea? Is your child learning to value her own ability to invent, create, innovate and entertain? These are questions that can help guide you as you make choices for the children in your life. I urge you to consider blocks.</p>
<p>Here are some great block resources:</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/The-Block-Book.jpg"><img class="alignleft size-full wp-image-2065" title="The Block Book" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/The-Block-Book.jpg" alt="" width="156" height="156" /></a><em>The Block Book</em> by Elizabeth Hirsh,ed.</p>
<p><a title="Foundations of Block Play" href="http://www.communityplaythings.com/products/blocks/video/video.html">Foundations of Block Play (video)</a></p>
<p><a title="KEVA planks" href="http://www.kevaplanks.com/">KEVA Planks</a></p>
<p><a title="Block Play" href="http://www.communityplaythings.com/resources/articles/blocks/index.html">Block Play; Collage issue from January 2005 from Community Playthings</a></p>
<p>&nbsp;</p>
<p>And here are some related blog posts:</p>
<p><a title="Live Your Life" href="http://www.empoweredbyplay.org/2011/04/live-your-life/">Live Your Life</a></p>
<p><a title="Radical Preschool" href="http://www.empoweredbyplay.org/2010/09/radical-preschool/">Radical Preschool</a></p>
<p><a title="KEVA Planks" href="http://www.empoweredbyplay.org/2009/07/keva-planks-creating-fun-for-everyone-2/">KEVA Planks &#8211; Creating Fun for Everyone</a></p>
<p><a title="Victories Worth Celebrating" href="http://www.empoweredbyplay.org/2010/06/victories-worth-celebrating/">Victories Worth Celebrating!</a></p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Customs-House-in-Blocks.jpg"><img class="aligncenter size-full wp-image-2075" title="Customs House in Blocks" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/10/Customs-House-in-Blocks.jpg" alt="" width="96" height="128" /></a>A special thanks to teacher Laurel McConville and <a title="Mission Hill School" href="http://www.missionhillschool.org/mhs/Welcome_.html">Mission Hill School</a>, Roxbury MA for many of the pictures used in this blog post! And stay tuned for details about how and when you can hear the blocks podcat from <em>Raising Playful Tots</em>.</p>
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		<title>Thank you, Ultimate Block Party!</title>
		<link>http://www.empoweredbyplay.org/2010/10/thank-you-ultimate-block-party/</link>
		<comments>http://www.empoweredbyplay.org/2010/10/thank-you-ultimate-block-party/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 12:09:25 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blocks]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Imagination Playground]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[Ultimate Block Party]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1122</guid>
		<description><![CDATA[<p style="text-align: center;"></p> <p>One thing is for sure: families are hungry for opportunities to play. Yesterday&#8217;s Ultimate Block Party in Central Park was a very busy place. Families waded through the crowds and waited on lines for a chance to build, pretend, create and more. My sons were disappointed to be turned away from the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/building-UPB.jpg"><img title="building UPB" src="http://www.empoweredbyplay.org/wp-content//uploads/2010/10/building-UPB-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>One thing is for sure: families are hungry for opportunities to play. Yesterday&#8217;s <a title="Ultimate Block Party" href="http://www.ultimateblockparty.com/home.html">Ultimate Block Party</a> in Central Park was a very busy place. Families waded through the crowds and waited on lines for a chance to build, pretend, create and more. My sons were disappointed to be turned away from the Lego exhibit &#8211; it was too crowded and the team there wasn&#8217;t allowing a line to form. That turned out to be just fine for us though, since the boys play with Legos all the time, this forced them to try something new.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/ball-run-upb.jpg"><img class="alignleft size-medium wp-image-1126" title="ball run upb" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/ball-run-upb-225x300.jpg" alt="" width="225" height="300" /></a>At the <a title="Imagination Playground" href="http://imaginationplayground.org/">Imagination Playground</a> they built a big blue ball run with their cousins and other children there. They were busy moving parts, planning, testing out, searching for the shapes they needed and negotiating with other players. It was terrific. The Chicago Children&#8217;s Museum hosted another fantastic building opportunity &#8211; with plastic girders, nuts and bolts. The expert on hand gave a brief and interactive demonstration about stability and diagonal braces, and then sent the children off to build. My son built for a few minutes, then declared, &#8220;I have an idea!&#8221;. He worked at his idea for a few minutes &#8211; fighting through his frustration to completion. I was there as his extra set of hands to help tighten bolts. If our time hadn&#8217;t been up, he would&#8217;ve built for another 30 or 45 minutes.  He felt satisfied, though, with the structure he had built. It was strong and had the look he had envisioned.</p>
<p style="text-align: justify;">Compare that to his experience at the remote control race car activity. There, the line was loooong and hard to navigate. Finally, the their turn came and our boys got a quick thrill making their truck speed along and do &#8220;donuts&#8221;. They had fun, for sure, but it was a very different experience than the building challenge.<a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/building-complete-ubp.jpg"><img class="aligncenter" title="building complete ubp" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/building-complete-ubp-300x225.jpg" alt="" width="208" height="157" /></a></p>
<p>Another activity, robotics experience was somewhere in the middle. They worked closely with a college student to help build a robot with sensors, and then program the robot to swing a bat (to hit a small plastic ball). They had a chance to test out the robot a bunch of times, rolling the ball toward the sensor and seeing how the bat reacted. It was great, since the boys had seen the exact robot kit in the Lego Education catalog, and had been very interested in trying it out.<a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/robot-upb.jpg"><img class="alignright size-medium wp-image-1128" title="robot upb" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/robot-upb-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>As a family, we had a great time, and I was happy to be able to donate time and work for half of the event (though I was dog-tired walking back to the subway!). I support the mission of helping spread the word about the value of play and playful learning. Some of the exhibits did an excellent job with this mission. (Hats off to Goddard College!.) For me, it was in many ways ironic to have a Disney radio dance party, however. That I could&#8217;ve done without. Disney (and some of the other big companies there yesterday) have been a part of the problem in terms of the disappearance of quality children&#8217;s play.  Think about the marketing of media-linked and single-purpose toys that limit children&#8217;s imagination. Think 24/7 programming that keeps children tuned into the screen. Think on-line games and social networks that encourage kids to play with virtual friends instead of real friends.</p>
<p>I know the Ultimate Block Party was a huge undertaking &#8211; and one that will be appearing to other cities. I am thankful for all the hard work and planning that went into the event. I look forward to more&#8230;and I know other families do to&#8230;they are, indeed, hungry for it. Until then, of course, there is always nature &#8211; one of the best playthings of all.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/climbing-ubp.jpg"><img class="aligncenter size-medium wp-image-1129" title="climbing ubp" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/10/climbing-ubp-300x225.jpg" alt="" width="300" height="225" /></a></p>
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		<title>Small moments</title>
		<link>http://www.empoweredbyplay.org/2010/03/small-moments/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/small-moments/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 01:08:55 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Infants and toddlers]]></category>
		<category><![CDATA[Kaiser Family Foundation]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=685</guid>
		<description><![CDATA[<p>Last night after dinner, my sons begged and begged to watch a DVD. We don&#8217;t have television, and we have a &#8220;No DVD on school nights&#8221; rule.  I stood firm and upheld the rule. Oh, my goodness, were there tears.  &#8220;It&#8217;s okay,&#8221; I said.  &#8220;You can be sad.&#8221;  One son, looking outside and seeing the [...]]]></description>
			<content:encoded><![CDATA[<p>Last night after dinner, my sons begged and begged to watch a DVD. We don&#8217;t have television, and we have a &#8220;No DVD on school nights&#8221; rule.  I stood firm and upheld the rule. Oh, my goodness, were there tears.  &#8220;It&#8217;s okay,&#8221; I said.  &#8220;You can be sad.&#8221;  One son, looking outside and seeing the light still in the sky implored, &#8220;Look, it&#8217;s still so early. Why can&#8217;t we watch a DVD? We have more time now.&#8221; I tried to explain (once again) the phenomenon of daylight savings and turning the clocks ahead one hour. It&#8217;s hard for a six-year-old to grasp. His brother tried a different tactic. &#8220;You can give us yogurt treats or you can let us watch something. You have to chose one.&#8221; <em>Actually, son: I don&#8217;t.</em> I did, however, remind the boys of their other options.</p>
<p>&#8220;You can go back outside and ride bikes. Or we can play backgammon. Or you can do LEGOs.&#8221; The boys didn&#8217;t immediately jump at any of those options. They weren&#8217;t quite done sulking yet. Eventually, one went back to the LEGO car he&#8217;s been working on, and his brother took me up on the offer to play backgammon. Halfway through the game the brothers joined forces against me in the backgammon game.  We laughed and strategized. We tried our best to plan ahead; to anticipate each other&#8217;s moves; to make good decisions; and roll with the luck of the dice. They beat me fair and square. And by then it was time for the night time routine of bath, books and bed.</p>
<p>I am happy that I stuck to my guns about our school night rule, even though it initially made the boys sad. It would be easy to slide into the habit of watching DVDs every evening, but I know that small moments, such as beating mom at backgammon, and reading together, are too precious to give up.  These small moments are disappearing from our busy lives. It is sad, because the cumulative effect of these small moments are connected relationships and emotional security. Instead, we often have electronic gadgets entertaining our babies (<a title="AT&amp;T Commercial" href="http://www.youtube.com/watch?v=f4XDRxnJ06E">check out this AT&amp;T commercial</a>) and plugged in, multi-tasking, tweens, teens (see the recent <a title="Kaiser Family Foundation Report" href="http://www.kff.org/entmedia/8010.cfm">Kaiser Family Foundation</a> report) and stressed-out grown ups (see just about any of us).</p>
<p>So, here&#8217;s to singing off-key on long family car trips &#8211; instead of using headphones and video screens; to talking together and sharing laughs over dinner &#8211; and leaving the TV off during the meal; and to beating mom real good at backgammon &#8211; especially on a school night.</p>
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		<title>Doing More with Less this Holiday Season</title>
		<link>http://www.empoweredbyplay.org/2009/11/doing-more-with-less-this-holiday-season/</link>
		<comments>http://www.empoweredbyplay.org/2009/11/doing-more-with-less-this-holiday-season/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 17:01:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=77</guid>
		<description><![CDATA[<p></p> As we enter the gift-giving season, the stress of what to buy and how to pay for it begins to mount. Take heart&#8230; Here are ideas to delight and inspire your family. The good news is, these smart choices for your family are not budget-busters. Above all, keep in mind that the most valuable [...]]]></description>
			<content:encoded><![CDATA[<p><a style="text-decoration: none;" href="http://4.bp.blogspot.com/_AAcpK9pRh4E/SxAPoKrJnII/AAAAAAAAATk/L8Z2OnkWDhk/s1600/sledding+09.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5408840335206489218" style="text-align: center; margin: 0px auto 10px; width: 320px; display: block; height: 177px; cursor: hand;" src="http://4.bp.blogspot.com/_AAcpK9pRh4E/SxAPoKrJnII/AAAAAAAAATk/L8Z2OnkWDhk/s320/sledding+09.JPG" border="0" alt="" /></a></p>
<div>As we enter the gift-giving season, the stress of what to buy and how to pay for it begins to mount. Take heart&#8230; <strong>Here are ideas to delight and inspire your family</strong>. The good news is, these smart choices for your family are not budget-busters.</div>
<div>
<div>Above all, keep in mind that the most valuable gift you can give your family is time spent together playing, laughing and talking. <strong>Instead of focusing on your “presents,” find ways to focus on your “presence.”</strong> Make a gift-certificate for a low-cost family outing &#8211; such as sledding, and an after-sledding hot-chocolate party at home. Sharing the experience and then talking together will create memories that can last forever. If the weather is too bad to go outside, check out your local library for free passes to area museums. (Or, if you live in warmer climates, spend a family day at the beach or have a picnic in a park.)</div>
<div>If you have a big extended family (or group of friends) that usually swap gifts, opt for a “Cookie and Book Swap” party instead. Last December our family hosted our cousins, who brought <strong>gently used books and homemade cookies to share</strong>. Grown-ups and kids had a great time. All the children went home with a few “new” books for their own libraries, and the books left over were donated to a worthy cause. And, with each family contributing a batch of cookies, <strong>the party did not cost much money at all</strong>.</div>
<div>When you do decide to shop for gifts, remember this rule: <strong>The best toys for kids are the simplest ones.</strong> Research supports this, and many experts agree. Wooden blocks are a great example. This classic toy will become a different toy every time your child plays with them. Children will learn about cause and effect, balance, stability and more. They can play alone or with friends and siblings to develop problem-solving skills. If blocks are a new investment in your home, take a few minutes to get down on the floor and build yourself. You’ll be glad you did! Your kids will see you having fun and will cherish the time building with you. The blocks will “grow” with your child, and never go out of fashion.</div>
<div><strong>Consider going &#8220;unplugged&#8221;. </strong>Toys that need electricity or batteries are initially seductive, but quickly become boring. Discarded and forgotten, they clutter up closets and corners. Opt for toys that encourage your kids to act, do, create and imagine. A basket of dress-up clothes (gather some from your own grown-up closet) with scarves and fabric can lead to hours of inspired play. (A wonderful bonus: research has shown role-playing is an excellent tool for helping kids to develop self-regulating skills which help in school and life.) <strong>Steering clear of electronic gadgets is good for your wallet, good for the earth, and great for your kids.</strong></div>
<div><strong>Look for gender-neutral toys</strong> that appeal to a wide range of kids and grown-ups. For example, the tumbling tower game <em>Jenga</em> is fun for all ages to play together, especially in the original form. However, the <em>Jenga Pink Girl Talk</em> will have limited appeal. Keep gender-neutral in mind when shopping for balls, scooters and other equipment that can be shared with friends, passed on or resold when your kids grow out of them.</div>
<div><strong>Be wary of branded toys</strong> that lead to consumerism and turn great toys into commercials for TV shows or movies. For example, a kit from the LEGO 3-in-1 Creator series is more flexible than a specific movie or TV inspired Lego kit &#8211; which is limited in what it can be. Basic LEGO bricks, wheels and other generic pieces encourage kids to design their own inventions. And a simple doll or puppet that is not a specific character, can say, do and become whatever your child imagines.</div>
<div><strong>Finally, marketers will try to trick you into buying electronic gadgets that promise to “make your kids smart“. Be smart yourself! </strong>Don’t fall for this marketing ploy. A better option is buying (or borrowing) books to read with your child. Whatever your child’s age (this includes babies and toddlers), time spent reading together is invaluable. If you are not a strong reader yourself, or need a break, borrow audio books from the library and listen together. <strong>Reading as a family</strong> will help support the healthy academic and social/emotional development of your child for now and for their future.<strong> What better gift is there?</strong></div>
<div><strong>For more information</strong> and free downloadable toy and media guides, see <a href="http://www.truceteachers.org/">www.truceteachers.org</a>.</div>
</div>
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		<title>Erector sets and engineering</title>
		<link>http://www.empoweredbyplay.org/2009/10/erector-sets-and-engineering/</link>
		<comments>http://www.empoweredbyplay.org/2009/10/erector-sets-and-engineering/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:52:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[David Elkind]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[The Power of Play]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=64</guid>
		<description><![CDATA[<p>My last post about building with LEGOs reminded me of a revealing passage in The Power of Play by David Elkind, Ph.D. The following passage comes from the chapter &#8220;Toys Aren&#8217;t Us&#8221;.</p> The need for hands-on play is now recognized in higher education. In the school of architecture at Stanford University, students are required to [...]]]></description>
			<content:encoded><![CDATA[<p>My last post about building with LEGOs reminded me of a revealing passage in<a href="http://books.google.com/books?id=6kLyH--HtPoC&amp;dq=The+Power+of+Play&amp;printsec=frontcover&amp;source=bn&amp;hl=en&amp;ei=KJqGSvKMAouxtgfa2djnDA&amp;sa=X&amp;oi=book"> The Power of Play</a> by David Elkind, Ph.D. The following passage comes from the chapter &#8220;Toys Aren&#8217;t Us&#8221;.</p>
<div><em>The need for hands-on play is now recognized in higher education. In the school of architecture at Stanford University, students are required to play with erector sets as part of the curriculum. Too few students have had actual experience in building real things, which is essential before they begin designing them</em>.</div>
<div>Whoa! Did you catch that? It is fascinating and saddening, yet not surprising, that universities have picked up on this major gap in modern students&#8217; learning. So now, when young school children are being rushed into academics too early, pushed to perform well on irrelevant tests, and deprived opportunities to build and create, university students are being required to build with erector sets and learn what they should have been learning all along!</div>
<div>Elkind gives another example from the dean of the school of engineering at Iowa State University, who believes that people who grew up on farms make the best engineers due to their first-hand knowledge of machines and how they work.</div>
<div>Given that engineering is a career that isn&#8217;t going away any time soon, I wonder how these universities can help us shift schools away from irrelevant rote learning (which only prepares kids for tests) and more towards engaging and relevant hands-on play which helps kids become innovative builders and doers.</div>
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		<title>Taking time to listen and learn&#8230;</title>
		<link>http://www.empoweredbyplay.org/2009/10/taking-time-to-listen-and-learn-2/</link>
		<comments>http://www.empoweredbyplay.org/2009/10/taking-time-to-listen-and-learn-2/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 09:17:00 +0000</pubDate>
		<dc:creator>Geralyn Bywater McLaughlin M.Ed.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[teaching and learning]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/2009/10/taking-time-to-listen-and-learn-2/</guid>
		<description><![CDATA[<p>As a teacher, and as a mother, I always look for opportunities to sit back, watch and listen as children play. For me, it is the best way to learn about how children make sense of the world. Consider a recent exchange between two five-year-olds playing with LEGOs: Child A: Let&#8217;s make a LEGO ferry. [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_AAcpK9pRh4E/StfTAEdf4dI/AAAAAAAAARU/9VFz-e6dHnA/s1600-h/IMG_1869.jpg"><img style="MARGIN: 0px 0px 10px 10px; WIDTH: 200px; FLOAT: right; HEIGHT: 191px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5393011076950385106" border="0" alt="" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/StfTAEdf4dI/AAAAAAAAARU/9VFz-e6dHnA/s200/IMG_1869.jpg" /></a>As a teacher, and as a mother, I always look for opportunities to sit back, watch and listen as children play. For me, it is the best way to learn about how children make sense of the world. Consider a recent exchange between two five-year-olds playing with LEGOs:
<div></div>
<div>Child A: Let&#8217;s make a LEGO ferry. No one has ever done it. We can be the first!</div>
<div>Child B: It looks too much like the Millennium Falcon.</div>
<div>A: Let&#8217;s see about this&#8230;</div>
<div>B: Wait! I have an idea! We can use those [LEGO pieces] as pontoons.</div>
<div>A: OK, I have to measure this. Are these as big as the boat? Yes! They are good for the rear part.</div>
<div>B: We need another so we can put one on each side. It will look like a real boat.</div>
<div>A: That has to slide over here &#8211; exactly like this&#8230; I have an idea! [he adds a piece]</div>
<div>B: I was thinking we could use this as a tail.</div>
<div>A: This can go here.</div>
<div>B: Wait! We can put this in the middle of it&#8230;</div>
<div>A: (pause) I was looking at your face to see if you were going to sad about my creation.</div>
<div>B: We can do this, so it is easier to build.</div>
<div>A: Oh, good idea. I didn&#8217;t even think of that.</div>
<div>B: He is going to drive by computer because not many new boats have steering wheels now. Driving a boat is a really hard job, right? It&#8217;s complicated.</div>
<div>A: How do cars get on?&#8230;Oh, it can just be a passenger ferry. We&#8217;ll need some seats. Can there be seats on the top level, too?</div>
<div>B: Well, actually, you know what I was thinking, to make windows we could do this.</div>
<div>A: Oh, good idea. But before that we need a little, flat piece to help it dock.</div>
<div>B: I have a flat square. Look how many small pieces I have! I have 100 &#8211; more than we need! Wait&#8230;now the guy won&#8217;t fit in. His arms won&#8217;t fit unless we make a big window&#8230;</div>
<div></div>
<div>In just a few minutes, the children reveal excellent problem solving skills, innovation and vision. They negotiate ideas, compare lengths, size and amounts (&#8220;as big as&#8221; and &#8220;more than&#8221;) and use a good vocabulary for spatial relations (&#8220;middle&#8221;, &#8220;rear&#8221;, &#8220;top&#8221;). They show an emerging understanding of various types of real-world boats and how they are used. </div>
<div></div>
<div>For me, a huge down-side to the busy world in which we live (and teach) is that there are fewer and fewer moments for this type of quiet observation and authentic assessment.</div>
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		<title>Today&#8217;s NY Times article on LEGO tie-ins</title>
		<link>http://www.empoweredbyplay.org/2009/09/todays-ny-times-article-on-lego-tie-ins/</link>
		<comments>http://www.empoweredbyplay.org/2009/09/todays-ny-times-article-on-lego-tie-ins/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 18:33:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Legos]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/?p=53</guid>
		<description><![CDATA[<p> I wasn&#8217;t planning to write this weekend&#8230;but here you go!</p> Quick heads up that today&#8217;s NY Times has a great article about the direction that the LEGO company has taken &#8211; with media-linked toys, weapons, video games, etc. The article, Turning to Tie-ins, Lego Thinks Beyond the Bricks, talks about some of the issues [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://2.bp.blogspot.com/_AAcpK9pRh4E/SqQJipX9GcI/AAAAAAAAANo/r3c_pVAF8W0/s1600-h/IMG_1792.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5378434345813744066" style="margin: 0px 0px 10px 10px; width: 300px; float: right; height: 400px; cursor: hand;" src="http://2.bp.blogspot.com/_AAcpK9pRh4E/SqQJipX9GcI/AAAAAAAAANo/r3c_pVAF8W0/s400/IMG_1792.JPG" border="0" alt="" /></a><br />
I wasn&#8217;t planning to write this weekend&#8230;but here you go!</p>
<div>Quick heads up that today&#8217;s NY Times has a great article about the direction that the LEGO company has taken &#8211; with media-linked toys, weapons, video games, etc. The article<a href="http://www.nytimes.com/2009/09/06/business/global/06lego.html?sq=legos&amp;st=cse&amp;scp=1&amp;pagewanted=all">, Turning to Tie-ins, Lego Thinks Beyond the Bricks</a>, talks about some of the issues I&#8217;ve raised in previous posts: <a title="All LEGOs are not created equal" href="/2009/05/all-legos-are-not-created-equal-2/">All Legos are not created equal</a> and <a title="Lock and Load with LEGO" href="/2009/08/lock-and-load-with-lego/">Lock and load with LEGO?</a> It&#8217;s good coverage with comments from the LEGO company and parents.</div>
<div>
<div>One LEGO executive is quoted as saying, &#8220;We&#8217;ve never sacrificed our values.&#8221; With the weapons in the media-linked kits, such as Indiana Jones and Star Wars, it&#8217;s hard to believe he said this with a straight face. The article focused on media-linked violence and didn&#8217;t even touch on &#8220;bad guy&#8221; characters that LEGO has developed themselves, such as Kranxx. When my sons told me their new LEGO guy already had a name and a whole story (they&#8217;d read about Kranxx a LEGO magazine), I was nostalgic for the names they&#8217;ve made up themselves (my favorite being &#8220;Mustache Man&#8221;).</div>
<div>Well, as I&#8217;ve said in the past, LEGOs are still good &#8211; you just have dig real deep to get to the good ones (original and open-ended basic building blocks).</div>
</div>
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		<title>Lock and load&#8230;with LEGO?</title>
		<link>http://www.empoweredbyplay.org/2009/08/lock-and-load-with-lego-2/</link>
		<comments>http://www.empoweredbyplay.org/2009/08/lock-and-load-with-lego-2/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 14:25:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Nancy Carlsson-Paige]]></category>
		<category><![CDATA[toys]]></category>

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		<description><![CDATA[<p>Check out this picture above and guess what it is. Any ideas? Try &#8220;Exclusive LEGO Style Mega Weapons Pack (49 pieces),&#8221; sold by Toy Wiz through Amazon for $23.99 (plus shipping and handling). This weapons pack popped up yesterday &#8211; as my husband browsed Lego kits &#8211; as one of those &#8220;Customers Who Bought This [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_AAcpK9pRh4E/Sn7ePy0sAwI/AAAAAAAAAMw/dBtc-Uoru2o/s1600-h/IMG_1485.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_AAcpK9pRh4E/Sn7ePy0sAwI/AAAAAAAAAMw/dBtc-Uoru2o/s320/IMG_1485.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5367972168794374914" /></a>Check out this picture above and guess what it is. Any ideas? Try &#8220;Exclusive LEGO Style Mega Weapons Pack (49 pieces),&#8221; sold by Toy Wiz through Amazon for $23.99 (plus shipping and handling). This weapons pack popped up yesterday &#8211; as my husband browsed  Lego kits &#8211; as one of those &#8220;Customers Who Bought This Also Bought&#8221; suggestions.
<div></div>
<div>These and other LEGO compatible weapon sets are manufactured by BrickArms. This company, which has been around since 2006,  raised eyebrows this past winter when they introduced <a href="http://www.foxnews.com/story/0,2933,461647,00.html">&#8220;Bandit &#8211; Mr. White&#8221; a &#8220;bad guy&#8221; who resembled an Islamic terrorist</a>. At that point, the LEGO company released a statement denouncing the BrickArms products.</div>
<div>
<div><i>&#8220;BrickArms is not licensed by LEGO Group to customize LEGO figures and has no links to the LEGO brand&#8230;The LEGO Group is committed to developing toys which enrich childhood by encouraging  imaginative and creative play &#8211; and does not endorse products that do not fit with this philosophy.&#8221;</i></div>
<div></div>
<div>Oh, yeah?  You can&#8217;t have it both ways, LEGO Group. You opened the door by marketing your own lines of <a href="http://www.empoweredbyplay.org/2009/05/all-legos-are-not-created-equal.html">violent, weapon toting LEGO sets</a>.  There is a double standard at work, when you profit from the glorification of violence, but don&#8217;t want others to do the same.</div>
<div></div>
<div>As I&#8217;ve said before, children (particularly boys) have a need to play out violent scenarios (especially these days when they are trying to make sense of all the violence they are exposed to).  But these highly-realistic weapons glorify war, and that&#8217;s where the problem lies. </div>
<div>In related news, the violent PG-13 movie &#8220;G.I. Joe&#8221; has just been released, and it does the same thing. <a href="http://www.commercialexploitation.org/pressreleases/pg13gijoe.html?petition_KEY=2021">Click here to read a few words on that  topic from Iraq war veteran Sergeant Mark Linberg</a>, and to read about CCFC&#8217;s petition to the FTC regarding the marketing of PG-13 movies to young children.</div>
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<div>Enough bad news! This is a good place to recommend Nancy Carlsson-Paige&#8217;s amazing book, <a href="http://www.nancycarlssonpaige.org/book-takingbackchildhood.html">Taking Back Childhood: Helping Your Kids Thrive in a Fast-Paced, Media-Saturated, Violence-Filled World</a>. The book is an incredible resource for parents who are trying to navigate this current confusing world and a hopeful note to end this depressing post on.</div>
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