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	<title>Empowered by Play &#187; media</title>
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	<link>http://www.empoweredbyplay.org</link>
	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
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		<title>A Real Toy Story</title>
		<link>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/</link>
		<comments>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:40:22 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CCFC]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[The Story of Stuff]]></category>
		<category><![CDATA[Toy and Play Action Guide]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=890</guid>
		<description><![CDATA[<p>The more I think about it, the more I am convinced that the best toys  are not toys at all. Fuzzy blankets and empty boxes rule when you are inside;  wild flowers, sticks and rocks for when you are outside.  A blanket becomes a cape or a tent and a box becomes just [...]]]></description>
			<content:encoded><![CDATA[<p>The more I think about it, the more I am convinced that the best toys  are not toys at all. Fuzzy blankets and empty boxes rule when you are inside;  wild flowers, sticks and rocks <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero.jpg"><img class="alignright size-medium wp-image-911" title="superhero" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero-225x300.jpg" alt="" width="225" height="300" /></a>for when you are outside.  A blanket becomes a cape or a tent and a box becomes just about anything. This is the stuff  that makes for rich imaginative play.  It is the season of garage sales  where I live, and I&#8217;ve been checking them out lately. Holy cow, there  is a whole lot of plastic junk out there. At least folks who have a  garage sale (or who shop there) are trying to reuse these  toys and extend their use a bit still&#8230; yikes!</p>
<p>I&#8217;ve also been reading the <em>Story of Stuff: How Our Obsession With Stuff is Trashing the Planet, Our Communities, and Our Health &#8211; and a Vision For Change</em> by Annie Leonard. It is a  real wake-up call. I try to be environmentally conscious &#8211; but by  reading this book I&#8217;ve realized there is so much more we as a country  can &#8211; and should &#8211; be doing. Leonard reveals, <em><span style="color: #333399;">&#8220;We have a problem with Stuff. With just 5 percent of the world’s  population, we’re consuming 30 percent of the world’s resources and  creating 30 percent of the world’s waste. If everyone consumed at U.S.  rates, we would need three to five planets!&#8221;</span></em><strong> </strong> My only hope is that this horrifying oil disaster will be the rude awakening our country needs.</p>
<p>(It&#8217;s not a spill,  by the way. A spill is what my son does with his glass of orange juice.  It&#8217;s a pain to clean up the spill, but we can do it in a few minutes.  What is happening in the Gulf of Mexico is a man-made disaster.  Definitely not a spill.)</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg"><img class="alignnone size-full wp-image-895" title="Toy Story 3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg" alt="" width="181" height="180" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg"><img class="alignnone size-full wp-image-897" title="Toy story 3.2" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg" alt="" width="220" height="220" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg"><img class="alignnone size-full wp-image-898" title="Toy Story 3.3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg" alt="" width="123" height="123" /></a></p>
<p>Do the world a favor and forgo all the thousands of Toy Story 3 plastic junk, and all the other aggressively marketed single-purpose toys, and opt for good old fashioned imagination-inducing fabric scraps, empty containers of any type, art supplies, pebbles and the like. Its not easy to break the habit of consumption &#8211; believe me, the LEGO situation in my own house is admittedly out of control. We are working on it, though, and my husband has finally agreed that there is such a thing as &#8220;too many LEGOs&#8221;. Check out this fantastic article <a title="Children, Commercialism and Environmental Sustainability" href="http://www.commercialfreechildhood.org/news/2010/03/kdiscommercialismsustainability.html">Children, Commercialism, and Environmental Sustainability</a> by Tim Kasser, Tom Crompton, and Susan Linn.</p>
<p>Related posts:</p>
<p><a title="Reduce, Reuse and Re-imagine" href="http://www.empoweredbyplay.org/2010/04/reduce-reuse-re-imagine/">Reduce, Reuse and Re-imagine!</a></p>
<p><a title="Empowered by Play's Toy of the Year Award: Nature!" href="http://www.empoweredbyplay.org/2009/11/empowered-by-plays-toy-of-the-year-award-nature/">Empowered by Play&#8217;s Toy of the Year Award: Nature!</a></p>
<p><a title="When Did Sesame Street Become $esame $treet?" href="http://www.empoweredbyplay.org/2009/11/when-did-sesame-street-become-esame-treet/">When Did Sesame Street Become $esame $treet?</a></p>
<p><a title="Way Too Many Toys" href="http://www.empoweredbyplay.org/2009/10/way-too-many-toys/">Way Too Many Toys</a></p>
<p><a title="Announcing TRUCE's Infant-Toddler Toys, Play &amp; Media Action Guide!" href="http://www.empoweredbyplay.org/2009/11/announcing-truces-infant-toddler-play-toys-media-action-guide/">Announcing TRUCE&#8217;s Infant-Toddler Toys, Play &amp;  Media Action Guide!</a></p>
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		<slash:comments>3</slash:comments>
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		<title>Small moments</title>
		<link>http://www.empoweredbyplay.org/2010/03/small-moments/</link>
		<comments>http://www.empoweredbyplay.org/2010/03/small-moments/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 01:08:55 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Infants and toddlers]]></category>
		<category><![CDATA[Kaiser Family Foundation]]></category>
		<category><![CDATA[Legos]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=685</guid>
		<description><![CDATA[<p>Last night after dinner, my sons begged and begged to watch a DVD. We don&#8217;t have television, and we have a &#8220;No DVD on school nights&#8221; rule.  I stood firm and upheld the rule. Oh, my goodness, were there tears.  &#8220;It&#8217;s okay,&#8221; I said.  &#8220;You can be sad.&#8221;  One son, looking outside and seeing the [...]]]></description>
			<content:encoded><![CDATA[<p>Last night after dinner, my sons begged and begged to watch a DVD. We don&#8217;t have television, and we have a &#8220;No DVD on school nights&#8221; rule.  I stood firm and upheld the rule. Oh, my goodness, were there tears.  &#8220;It&#8217;s okay,&#8221; I said.  &#8220;You can be sad.&#8221;  One son, looking outside and seeing the light still in the sky implored, &#8220;Look, it&#8217;s still so early. Why can&#8217;t we watch a DVD? We have more time now.&#8221; I tried to explain (once again) the phenomenon of daylight savings and turning the clocks ahead one hour. It&#8217;s hard for a six-year-old to grasp. His brother tried a different tactic. &#8220;You can give us yogurt treats or you can let us watch something. You have to chose one.&#8221; <em>Actually, son: I don&#8217;t.</em> I did, however, remind the boys of their other options.</p>
<p>&#8220;You can go back outside and ride bikes. Or we can play backgammon. Or you can do LEGOs.&#8221; The boys didn&#8217;t immediately jump at any of those options. They weren&#8217;t quite done sulking yet. Eventually, one went back to the LEGO car he&#8217;s been working on, and his brother took me up on the offer to play backgammon. Halfway through the game the brothers joined forces against me in the backgammon game.  We laughed and strategized. We tried our best to plan ahead; to anticipate each other&#8217;s moves; to make good decisions; and roll with the luck of the dice. They beat me fair and square. And by then it was time for the night time routine of bath, books and bed.</p>
<p>I am happy that I stuck to my guns about our school night rule, even though it initially made the boys sad. It would be easy to slide into the habit of watching DVDs every evening, but I know that small moments, such as beating mom at backgammon, and reading together, are too precious to give up.  These small moments are disappearing from our busy lives. It is sad, because the cumulative effect of these small moments are connected relationships and emotional security. Instead, we often have electronic gadgets entertaining our babies (<a title="AT&amp;T Commercial" href="http://www.youtube.com/watch?v=f4XDRxnJ06E">check out this AT&amp;T commercial</a>) and plugged in, multi-tasking, tweens, teens (see the recent <a title="Kaiser Family Foundation Report" href="http://www.kff.org/entmedia/8010.cfm">Kaiser Family Foundation</a> report) and stressed-out grown ups (see just about any of us).</p>
<p>So, here&#8217;s to singing off-key on long family car trips &#8211; instead of using headphones and video screens; to talking together and sharing laughs over dinner &#8211; and leaving the TV off during the meal; and to beating mom real good at backgammon &#8211; especially on a school night.</p>
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		<slash:comments>4</slash:comments>
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		<title>The Power of Parenting</title>
		<link>http://www.empoweredbyplay.org/2010/01/the-power-of-parenting/</link>
		<comments>http://www.empoweredbyplay.org/2010/01/the-power-of-parenting/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 15:51:52 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Kaiser Family Foundation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=333</guid>
		<description><![CDATA[<p>I&#8217;ve been thinking more about the new report from the Kaiser Family Foundation and the great deal of bad news it has about our kids. For example:  &#8220;Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).&#8221; The [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been thinking more about the <a title="Kaiser Family Foundation Media report" href="http://www.kff.org/entmedia/mh012010pkg.cfm">new report from the Kaiser Family Foundation</a> and the great deal of bad news it has about our kids. For example:  <em>&#8220;Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).&#8221;</em> The report adds that children who use the most media state they are getting lower grades,  get in trouble a lot and are sad or unhappy, when compared to peers who are less plugged in.</p>
<p>So what is the good news? The good news is this: parent involvement makes a difference. <em>&#8220;Only about three in ten young people say they have rules about how much time they can spend watching TV (28%) or playing video games (30%), and 36% say the same about using the computer.  <strong>But when parents <em>do </em>set limits, children spend less time with media: those with <em>any</em> media rules consume nearly 3 hours less media per day (2:52) than those with no rules.</strong>&#8220;</em> (emphasis added)</p>
<p>It is heartening know, that even as the media explosion has exposed our children to more and more influences from outside the home, parents can still make a positive impact. That&#8217;s huge news, and I&#8217;ve been pondering the potential positive effects of mobilizing more parents to set media limits in their homes. If the KFF is finding that only three in ten young people have rules about TV, video games and computer use, imagine what would happen if we increased that number to six, seven or even eight out of ten. That would have an enormous effect on our children and our family life.</p>
<p>I have friends who are parents of teenagers, and they shut off their wireless internet at 10:oo p.m. every evening. Other parents take away phones at bedtime so their kids won&#8217;t text through the night.  Many families turn off the TV during meal times. Kids are apt to complain about these kinds of rules &#8211; that&#8217;s their job, isn&#8217;t it?  But in the end, telling your kids why you are making the rules, and having family meetings to review and revise rules as needed, will show your kids that you care about them.</p>
<p>What media rules do you have at your house? Share your ideas here and with other parents.  Let&#8217;s work together to increase the number of kids who have media rules at home! I am determined not to be depressed by the bad news brought to us by the KFF&#8217;s study.  Instead I am energized to activate parents!</p>
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		<item>
		<title>Sad news about $esame $treet</title>
		<link>http://www.empoweredbyplay.org/2010/01/sad-news-about-esame-treet/</link>
		<comments>http://www.empoweredbyplay.org/2010/01/sad-news-about-esame-treet/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 19:17:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Sesame Street]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/2010/01/sad-news-about-esame-treet/</guid>
		<description><![CDATA[<p>Once again, Sesame Street is disappointing me. A few months ago, when many, many people were celebrating Sesame Street&#8217;s 40th anniversary, I wasn&#8217;t. Check out my post &#8220;When did Sesame Street become $esame $treet? &#8220; for more about that.</p>
<p>At tomorrow&#8217;s Consumer Electronic Show in Las Vegas, the world will be introduced to Nintendo DS gaming [...]]]></description>
			<content:encoded><![CDATA[<p>Once again, Sesame Street is disappointing me. A few months ago, when many, many people were celebrating Sesame Street&#8217;s 40th anniversary, I wasn&#8217;t. Check out my post <a title="When did Sesame Street become $esame $treet" href="/2009/11/when-did-sesame-street-become-esame-treet/">&#8220;When did Sesame Street become $esame $treet? &#8220;</a> for more about that.</p>
<p>At tomorrow&#8217;s Consumer Electronic Show in Las Vegas, the world will be introduced to Nintendo DS gaming accessories from our dear friends at Sesame Workshop. The new line of Sesame branded products includes earbuds, ear phones and other completely unnecessary products that will lure young children and their families further into the plugged-in world and farther away from real human interactions. See today&#8217;s <a href="http://www.kidscreen.com/articles/news/20100106/sesame.html">Kid Screen Daily</a> for a bit more information about these new products.</p>
<p>It aggravates me to no end when companies that parents have trusted for years exploit that trust and sell products which replace healthy social and emotional connections and actually <em>get</em> <em>in the way</em> of quality play. Parenting is a hard enough job already. Shame on you, Sesame Street!</p>
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		<item>
		<title>Seeing Star Wars again &#8211; for the first time</title>
		<link>http://www.empoweredbyplay.org/2010/01/seeing-star-wars-again-for-the-first-time/</link>
		<comments>http://www.empoweredbyplay.org/2010/01/seeing-star-wars-again-for-the-first-time/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:40:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Star Wars]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/2010/01/seeing-star-wars-again-for-the-first-time/</guid>
		<description><![CDATA[<p>I came home the other night to find a small dent in the kids&#8217; bedroom wall. The dent was the size and shape of my son&#8217;s forehead. &#8220;What happened?&#8221; I asked my husband. &#8220;Well,&#8221; he explained, &#8220;We were watching The Incredibles and this guy [one of our sons] was pretending to be &#8216;Dash&#8217; [the child [...]]]></description>
			<content:encoded><![CDATA[<p>I came home the other night to find a small dent in the kids&#8217; bedroom wall. The dent was the size and shape of my son&#8217;s forehead. &#8220;What happened?&#8221; I asked my husband. &#8220;Well,&#8221; he explained, &#8220;We were watching <em>The Incredibles</em> and this guy [one of our sons] was pretending to be &#8216;Dash&#8217; [the child in the Incredibles family who can run extremely fast] and he ran and jumped into bed &#8211; and right into the wall.&#8221;</p>
<p>Do kids imitate what they see on television? Well, clearly my kids do. Luckily, the wall was pretty much okay &#8211; and the head, too.</p>
<p>A more violent movie series, however, has had an even stronger effect on our boys. They recently began watching the <em>Star Wars</em> series. This is amazing to me, since up until a few months ago, they were too frightened to watch just about any movie. This includes <em>Finding Nemo</em> and even a few of the <em>Thomas the Tank Engine</em> episodes. (One episode features a train derailing from a bridge and falling into a river &#8211; leaving ghosts behind.)</p>
<p>When the boys started asking to watch the <em>Star Wars</em> movies (they had read some of their dad&#8217;s <em>Star Wars</em> books) we agreed. A part of me was glad that they were becoming less frightened by what they saw on the screen &#8211; and although I was never a fan of the series, their dad was. Plus they had watched plenty of NOVA space specials, and wanted to take the next leap.</p>
<p>However, now that they have been indoctrinated into the <em>Star Wars</em> universe, light sabers and guns have become a primary focus of their play. When we played charades with our cousins last week, my sons wrote down every <em>Star Wars</em> character they could think of (including from the <em>Clone Wars </em>animated series), and took special pleasure in acting out fight scenes they had watched in the movies. They&#8217;ve also gotten very adept at imitating the sounds of the automatic weapons and explosions. &#8220;I like the <em>Clone Wars</em> the best,&#8221; my son explained, &#8220;Because you don&#8217;t have to wait too long for something to get blown up.&#8221;</p>
<p>To be honest, I&#8217;ve only seen one of the movies, and I only watched it once. &#8220;I didn&#8217;t realize there is so much shooting in <em>Star Wars</em>,&#8221; I said. &#8220;Well, mom,&#8221; my son explained, &#8220;It has &#8216;war&#8217; in the name. <em>&#8216;Star Wars&#8217;</em>. It&#8217;s all about war.&#8221; Wow. I never even thought of that. I always focused on the outer space aspect &#8211; never the war aspect. But there it is &#8211; right in the title.</p>
<p>Now, of course, I regret that we gave in and let the boys watch, even though they watch it with their dad. They aren&#8217;t even six years old yet. Last night, when my son was upset, he said he wanted to get a gun and shoot the whole world. That was hard to hear and I felt responsible. I told him, &#8220;You can be upset, and you can be angry, and you can tell us what you are angry about, but shooting people is a real serious thing. It isn&#8217;t a joke.&#8221; I realized they are just too young to be watching <em>Star Wars</em>. Even if they beg. My husband agrees. Watching the <em>Star Wars</em> series now, through the lens of a father who works in healthcare &#8211; and at a time when our country is actually at war &#8211; he has gained a new perspective.</p>
<p>I knew there was a reason we don&#8217;t have a television. I guess I just needed a reminder.</p>
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		<title>Empowered by Play&#8217;s nomination for worst invention of the decade: &quot;Tween&quot;</title>
		<link>http://www.empoweredbyplay.org/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:08:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consuming Kids]]></category>
		<category><![CDATA[Diane Levin]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[So Sexy So Soon]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/2009/12/empowered-by-plays-nomination-for-worst-invention-of-the-decade-tween/</guid>
		<description><![CDATA[<p>There is some debate about where and when the term &#8220;tween&#8221; first hit the mainstream. There is also debate about the exact tween parameters. Some say tweens are the 8 to 14 year olds; others say 9 to 13 year olds; and others claim 6 to 12 year olds. And now, we even see the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://1.bp.blogspot.com/_AAcpK9pRh4E/SzoEDmIuEyI/AAAAAAAAAUo/ZuTdLJaSLeE/s1600-h/tween+pic+12-29-2009+8%3B26%3B41+AM.JPG"><img id="BLOGGER_PHOTO_ID_5420649561317053218" style="margin: 0px 0px 10px 10px; width: 140px; float: right; height: 320px; cursor: hand;" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/SzoEDmIuEyI/AAAAAAAAAUo/ZuTdLJaSLeE/s320/tween+pic+12-29-2009+8%3B26%3B41+AM.JPG" border="0" alt="" /></a>There is some debate about where and when the term &#8220;tween&#8221; first hit the mainstream. There is also debate about the exact tween parameters. Some say tweens are the 8 to 14 year olds; others say 9 to 13 year olds; and others claim 6 to 12 year olds. And now, we even see the term <a href="http://www.usatoday.com/money/advertising/2007-04-11-tween-usat_N.htm">&#8220;pre-tween&#8221;</a> for the 4 to 6 year old market. Scary! Without debate, most tween marketing is aimed at girls, and is often over-sexualized. Many folks attribute the tween explosion to the emergence of two marketing moguls: the <a href="http://elizabethandjames.us/#/company">Olsen Twins</a> (Mary-Kate and Ashley who grew up on the television show Full House).</p>
<p>For me, the whole &#8220;tween&#8221; explosion is something I could do without. In fact, I am calling it the worst invention of the decade. Parents already feel their children are growing up too quickly, and children naturally have an urge to grow up. Puberty is hitting at earlier and earlier ages. But why do marketers have the right to exploit children &#8211; taking away their childhood and their families&#8217; hard-earned money? The &#8220;tween&#8221; construct simply serves to indoctrinate children into a culture of consumption at an earlier and earlier age.</p>
<p>Stop the insanity and let our kids be kids. Check out Diane Levin&#8217;s book <a href="http://www.sosexysosoon.com/">So Sexy So Soon</a> (co-written with Jean Kilbourne) for more about age compression and helpful ideas about what parents can do to protect their children. There is also a powerful documentary, <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&amp;key=134">Consuming Kids</a>, by the <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?display=home">Media Education Foundation</a>. <a href="http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&amp;key=134">Check out the Consuming Kids trailer</a> and stay tuned here for news about an upcoming Empowered by Play screening of Consuming Kids.</p>
<p>Here&#8217;s to a healthy, happy and playful new year.</p>
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		<title>Time for kids to be kids</title>
		<link>http://www.empoweredbyplay.org/2009/12/time-for-kids-to-be-kids/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/time-for-kids-to-be-kids/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 10:25:00 +0000</pubDate>
		<dc:creator>Geralyn Bywater McLaughlin M.Ed.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/2009/12/time-for-kids-to-be-kids/</guid>
		<description><![CDATA[<p></p>
<p>On Friday I picked up my sons from school &#8211; it was the last day of school until January 4th &#8211; a nice, long break. As I greeted the school staff, and wished them well, we agreed the break was well deserved for everyone. &#8220;Time for the kids to be kids. They grow up too [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sy-aIvYh3aI/AAAAAAAAAUg/fuHgzvOx-k4/s1600-h/Fall+2008-Spring+2009+010.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5417718351698976162" src="http://1.bp.blogspot.com/_AAcpK9pRh4E/Sy-aIvYh3aI/AAAAAAAAAUg/fuHgzvOx-k4/s320/Fall+2008-Spring+2009+010.jpg" border="0" alt="" /></a></p>
<p>On Friday I picked up my sons from school &#8211; it was the last day of school until January 4th &#8211; a nice, long break. As I greeted the school staff, and wished them well, we agreed the break was well deserved for everyone. &#8220;Time for the kids to be kids. They grow up too fast these days,&#8221; one staff member commented. I nodded in agreement, saying, &#8220;You are singing my song!&#8221;</p>
<div>Kids <em>are</em> growing up too quickly these days. Marketers have tapped into children&#8217;s natural desire to grow up and have exploited this innate desire &#8211; selling designer clothes and expensive electronic gadgets &#8211; convincing kids that owning these objects will make them feel cool and happy. This &#8220;age compression&#8221; leaves our children feeling unsettled, confused and usually not very happy. Check out these survey results about kids&#8217; Internet searches posted by <a href="http://onlinefamilyinfo.norton.com/articles/kidsearches_2009.php">OnlineFamily.Norton</a>:</div>
<div><span style="font-family: Arial,Helvetica,sans-serif;"></p>
<h2>Top Searches of 2009 – By Age Group</h2>
<ul>
<li>Youtube, Facebook, and Google comprise the top 3 search terms for kids.</li>
<li>Sex comes in at #4 for teens and tweens while porn comes in #4 for kids 7 and under.</li>
<li>Taylor Swift was the top searched for term among teens. For tweens and kids 7 and under, it was Michael Jackson.</li>
<li>Teens and tweens spend most of their search time online on music related subjects (34% and 27%).*</li>
<li>Kids under the age of seven spend most of their search time online on games (23%).*</li>
<li>Kids under the age of seven are conducting searches for P2P sites like Limewire and Mininova.</li>
</ul>
<table>
<tbody>
<tr>
<th></th>
<th>Teen (13-18)</th>
<th>Tween (8-12)</th>
<th>7 &amp; Under</th>
</tr>
<tr>
<td>1</td>
<td>Youtube</td>
<td>Youtube</td>
<td>Youtube</td>
</tr>
<tr>
<td>2</td>
<td>Facebook</td>
<td>Google</td>
<td>Google</td>
</tr>
<tr>
<td>3</td>
<td>Google</td>
<td>Facebook</td>
<td>Facebook</td>
</tr>
<tr>
<td>4</td>
<td>Sex</td>
<td>Sex</td>
<td>Porn</td>
</tr>
<tr>
<td>5</td>
<td>MySpace</td>
<td>Club Penguin</td>
<td>Club Penguin</td>
</tr>
<tr>
<td>6</td>
<td>Porn</td>
<td>Youtube.com</td>
<td>Yahoo</td>
</tr>
<tr>
<td>7</td>
<td>Yahoo</td>
<td>You Tube</td>
<td>Webkinz</td>
</tr>
<tr>
<td>8</td>
<td>Youtube.com</td>
<td>Miniclip</td>
<td>You Tube</td>
</tr>
<tr>
<td>9</td>
<td>eBay</td>
<td>Yahoo</td>
<td>Games</td>
</tr>
<tr>
<td>10</td>
<td>Wikipedia</td>
<td>eBay</td>
<td>Miniclip</td>
</tr>
<tr>
<td>11</td>
<td>Taylor Swift</td>
<td>Porn</td>
<td>Nick Jr</td>
</tr>
<tr>
<td>12</td>
<td>You Tube</td>
<td>Michael Jackson</td>
<td>Youtube.com</td>
</tr>
<tr>
<td>13</td>
<td>Party in the USA</td>
<td>Fred</td>
<td>Gmail</td>
</tr>
<tr>
<td>14</td>
<td>Michael Jackson</td>
<td>Webkinz</td>
<td>Cartoon Network</td>
</tr>
<tr>
<td>15</td>
<td>Google.com</td>
<td>Wikipedia</td>
<td>Poptropica<br />
Michael Jackson</td>
</tr>
<tr>
<td>16</td>
<td>Lady Gaga</td>
<td>Miley Cyrus</td>
<td>eBay</td>
</tr>
<tr>
<td>17</td>
<td>Facebook Login</td>
<td>Gmail</td>
<td>Disney Channel</td>
</tr>
<tr>
<td>18</td>
<td>Gmail</td>
<td>Party in the USA</td>
<td>Cbeebies</td>
</tr>
<tr>
<td>19</td>
<td>Miley Cyrus</td>
<td>Games</td>
<td>Hotmail</td>
</tr>
<tr>
<td>20</td>
<td>Facebook.com</td>
<td>Taylor Swift</td>
<td>Hannah Montana</td>
</tr>
<tr>
<td>21</td>
<td>Justin Bieber</td>
<td>Addicting games</td>
<td>Lego</td>
</tr>
<tr>
<td>22</td>
<td>Lil Wayne</td>
<td>Hotmail</td>
<td>Disney</td>
</tr>
<tr>
<td>23</td>
<td>Hotmail</td>
<td>Poptropica</td>
<td>Yahoo Mail</td>
</tr>
<tr>
<td>24</td>
<td>MySpace.com</td>
<td>MySpace</td>
<td>Facebook Login</td>
</tr>
<tr>
<td>25</td>
<td>New Moon</td>
<td>Hannah Montana</td>
<td>MySpace</td>
</tr>
</tbody>
</table>
<p></span></div>
<div>Seeing this list drives home how difficult it has become for parents to keep a handle on what their children are seeing and doing. Did you catch that &#8220;Porn&#8221; is the number #4 search for kids seven and under? For me, there is no better time than right now to keep our kids offline and out of the virtual world. During this vacation, I am hoping that kids everywhere will have time to play creatively, build, make and do -both indoors and outdoors, and unplugged as much as possible.</div>
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		<title>More on Milk Media</title>
		<link>http://www.empoweredbyplay.org/2009/12/more-on-milk-media/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/more-on-milk-media/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:51:00 +0000</pubDate>
		<dc:creator>Geralyn Bywater McLaughlin M.Ed.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[fight back]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/2009/12/more-on-milk-media/</guid>
		<description><![CDATA[
<p>This weekend I spent time thinking about Milk Media and the Milk Rocks! campaign in schools. (See previous posts &#8220;The Brawl Begins&#8221; when Milk Media meets my son and Troublemakers and Peacemakers for background information.) According to the representative I talked with, the video games and movie previews available on the Milk Rocks! website are [...]]]></description>
			<content:encoded><![CDATA[<div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 18px;"><img class="leftImg" style="float: left; margin-top: 10px; margin-right: 7px; margin-bottom: 10px; margin-left: 7px;" src="http://milkmedia.com/images/new_mr.jpg" border="0" alt="MilkMedia Logo" /></span></div>
<p>This weekend I spent time thinking about Milk Media and the Milk Rocks! campaign in schools. (See previous posts &#8220;<a href="http://www.empoweredbyplay.org/2009/12/brawl-begins-when-milk-media-meets-my.html">The Brawl Begins&#8221; when Milk Media meets my son </a>and <a href="http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers.html">Troublemakers and Peacemakers</a> for background information.) According to the representative I talked with, the video games and movie previews available on the Milk Rocks! website are posted through automatic feed. That is why the violent content gets through (such as the shoot-em-up <em>Commando</em> game I found). The company is responsive to parents, they say, which is why the violent content I found has been taken down.</p>
<div>But whose responsibility is it to monitor the content of a website marketed to K-12 children in schools across the country? Contests such as the Bakugan/Nintendo Wii give-away grab a lot of kids&#8217; attention. That is what MilkMedia wants &#8211; kids&#8217; attention. But when you have that attention &#8211; especially when you&#8217;ve gotten it at school &#8211; you have a deep responsibility to make sure your message is appropriate. Young children can not fully grasp the marketing techniques at hand. If the message is received at school, in their young eyes the school is endorsing the message. So when they get home and go to the website, the messages they see are, in effect, endorsed by the school.</div>
<div>At this point, Milk Media is committed to making milk cool for kids, as a way to combat the obesity epidemic in our country. Lowfat milk is healthier than the sugary drinks that are out there. I get that. But what price do we have to pay?</div>
<div>In my opinion, a step in the right direction, would be to vary the milk carton &#8220;promotions&#8221; depending on the school population, so that a K-6 school, such as my son&#8217;s school, wouldn&#8217;t have the promotions aimed at the 13-18 year-olds. That seems reasonable. And more responsible.</div>
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		<title>Troublemakers and Peacemakers</title>
		<link>http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers/</link>
		<comments>http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 10:35:00 +0000</pubDate>
		<dc:creator>Geralyn Bywater McLaughlin M.Ed.</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Common Sense Media]]></category>
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		<category><![CDATA[marketing in schools]]></category>
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		<guid isPermaLink="false">http://www.empoweredbyplay.org/2009/12/troublemakers-and-peacemakers/</guid>
		<description><![CDATA[<p>Today I am thinking about ways to make a little trouble. I am talking about speaking up when you see something that concerns you and making noise to effect small changes.</p>
Yesterday I had a conversation with an executive at MilkMedia, the folks who brought us the Bakugan/Nintendo milk carton for schools.  It was an [...]]]></description>
			<content:encoded><![CDATA[<p>Today I am thinking about ways to make a little trouble. I am talking about speaking up when you see something that concerns you and making noise to effect small changes.</p>
<div>Yesterday I had a conversation with an executive at MilkMedia, <a title="Milk Media Meets My Son" href="http://www.empoweredbyplay.org/2009/12/the-brawl-begins-when-milk-media-meets-my-son/">the folks who brought us the Bakugan/Nintendo milk carton for schools</a>.  It was an interesting conversation, and we agreed that we will never agree, but at least the violent content that I mentioned has been removed from the website. Also, the Bakugan side panels have been recalled. He promises that no character properties or PG-13 properties will be used in upcoming milk side panels. Small victories &#8211; if we can&#8217;t fix everything, at least we can make it better. It reminded me of earlier this fall when the <a title="No Common Sense for Common Sense" href="http://www.empoweredbyplay.org/2009/10/no-common-sense-for-common-sense-media/">Common Sense Media website had posted terrible advice to parents of toddlers &#8211; recommending PG-13 costumes</a>. I contacted the co-founder and editor, and within minutes, she had agreed and changed the content of the website. When my husband is in a public place and the television is blaring, he&#8217;ll reach up and turn it off or turn down the volume. Usually no one minds. The other day at the gym, the television was showing <em>Saving Private Ryan, </em> <em>Band of Brothers</em> or  something along that line. My 5 year-old sons were fascinated. I was not happy. I quietly signaled a  staff member to turn it off. He saw the young boys staring at the screen, and quickly obliged. I tell these stories in the hopes that you will consider being a bit of a troublemaker for peace. Every little bit helps our kids and our world.</div>
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		<title>Healthy Media Choices: follow-up, reflection and new directions</title>
		<link>http://www.empoweredbyplay.org/2009/08/healthy-media-choices-follow-up-reflection-and-new-directions-2/</link>
		<comments>http://www.empoweredbyplay.org/2009/08/healthy-media-choices-follow-up-reflection-and-new-directions-2/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 11:49:00 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[Healthy Media Choices]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NCLB]]></category>
		<category><![CDATA[So Sexy So Soon]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.com/2009/08/healthy-media-choices-follow-up-reflection-and-new-directions-2/</guid>
		<description><![CDATA[<p>Thanks to all of you who tuned in on Tuesday to the Healthy Media Choices Hour radio show. It was great fun for me, and talking with Mary Rothschild was a perfect opportunity to cross-pollinate and share ideas. Look on her site for a link to Mary&#8217;s blog, too.

We talked about so much, but of [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to all of you who tuned in on Tuesday to the <a href="http://www.healthymediachoices.org/Healthy_Media_Choices/Healthy_Media_Choices.html">Healthy Media Choices Hour</a> radio show. It was great fun for me, and talking with Mary Rothschild was a perfect opportunity to cross-pollinate and share ideas. Look on her site for a link to Mary&#8217;s blog, too.
<div></div>
<div>We talked about so much, but of course afterwards there was even more that I thought about. Luckily the on-going blog gives me the chance to continue the conversation. One great resource, which I am honored to have contributed to, is the book <a href="http://www.sosexysosoon.com/">So Sexy So Soon</a> by Diane Levin and Jean Kilbourne. The book is now available in paperback it is an invaluable resource for all parents (toddlers through teens). I know that Jean has been on The Healthy Media Choices Hour talking about the book, and this is a shout out about the new paperback edition and the newly launched blog! </div>
<div></div>
<div>In the interview did I make clear that good teaching is a craft? That one reason why good teachers are leaving the field due to No Child Left Behind. They are too smart and too creative to be fulfilled in a job of scripted curriculum. Good teachers are good thinkers and need to be in places that are interesting and stimulating. Losing skilled teachers is part of the fallout from NCLB. As I&#8217;ve said in the past, <a href="http://www.deborahmeier.com/">Debbie Meier</a> is an expert at starting schools that are interesting places for students and for teachers. It is not only possible &#8211; it is essential.</div>
<div></div>
<div>I also loved the question one listener emailed, about me getting money from companies I endorse. As I stated on the show, my endorsements are free. I simply believe that people who are doing good work on behalf of kids deserve to be recognized. Parents and kids are constantly marketed to by companies more concerned about growing cradle-to-grave consumers than they are about growing thinkers and doers. I also aim to celebrate great toys simply because the current world is saturated with absolutely terrible toys. </div>
<div></div>
<div>Finally, I recently added a link on my blog for folks who are looking to host workshops for parents and teachers on the topics presented in the blog. I have been presenting for years at schools and conferences across the country, and now that my sons are starting school, I will have more time for presenting again. Thanks, again to everyone &#8211; we&#8217;ll see where the new (school) year brings us&#8230; </div>
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