<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Empowered by Play &#187; toys</title>
	<atom:link href="http://www.empoweredbyplay.org/tag/toys/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.empoweredbyplay.org</link>
	<description>Helping families and teachers protect and promote imaginative play in our way-too-busy, consumer-driven, media-filled world.</description>
	<lastBuildDate>Fri, 13 Jan 2012 17:26:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Thankful for blankets!</title>
		<link>http://www.empoweredbyplay.org/2011/11/thankful-for-blankets/</link>
		<comments>http://www.empoweredbyplay.org/2011/11/thankful-for-blankets/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 20:18:45 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[Common Sense Media]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[Infants and toddlers]]></category>
		<category><![CDATA[National Toy Hall of Fame]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[The Strong National Museum of Plat]]></category>
		<category><![CDATA[Toy and Play Action Guide]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=2100</guid>
		<description><![CDATA[<p>All hail the humble blanket! It is perhaps one of the best, all time classic playthings. Besides being a welcomed, cozy comfort for children of all ages, a blanket can be played with about a gazillion different ways. It is such the perfect toy that this year it has been inducted into the National Toy [...]]]></description>
			<content:encoded><![CDATA[<p>All hail the humble blanket! It is perhaps one of the best, all time classic playthings. Besides being a welcomed, cozy <a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/National-Toy-hall-of-fame-logo.png"><img class="alignright size-full wp-image-2106" title="National Toy hall of fame logo" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/National-Toy-hall-of-fame-logo.png" alt="" width="160" height="70" /></a>comfort for children of all ages, a blanket can be played with about a gazillion different ways. It is such the perfect toy that this year it has been inducted into the <a title="National Toy Hall of Fame" href="http://www.toyhalloffame.org/about">National Toy Hall of Fame<sup>®</sup></a> at the Strong <a title="National Museum of Play" href="http://www.museumofplay.org/">National Museum of Play</a> in Rochester, NY. Yippee! I was thrilled to hear this news recently. It was a much-needed bit of sanity in the current not-so-sane world of children&#8217;s toys.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/Lets-Rock-Elmo-901920883_260.jpg"><img class="alignleft size-full wp-image-2108" title="Let's Rock Elmo 901920883_260" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/Lets-Rock-Elmo-901920883_260.jpg" alt="" width="169" height="169" /></a>There are so many annoying toy lists out there &#8211; such as <a title="Yahoo Hot Holiday Toys 2011" href="http://shopping.yahoo.com/articles/yshoppingarticles/737/hot-holiday-toys-for-2011/">Yahoo&#8217;s Hot Holiday Toys for 2011</a> offering expensive and unnecessary gems like Sesame Street&#8217;s Let&#8217;s Rock Elmo ($60.00 for the Elmo doll, plus about 15 &#8211; 20 bucks each for his keyboard, drums and microphone! And I am guessing batteries are not included. ) Your toddler/preschooler will find many more things to do with a cozy blanket than with this single-purpose Elmo toy which they will soon grow bored of and will most assuredly grow out of. And then there is <a title="Common Sense Media" href="http://www.commonsensemedia.org/new/70-gift-ideas-every-kid-your-list?utm_source=newsletter11.17.11&amp;utm_medium=email&amp;utm_campaign=feature1">Common Sense Media&#8217;s 70+ Gift Ideas For Every Kid on Your List</a>. This list is chock-full of electronic entertainment designed to keep our kids plugged-in. Apps, DVDs, websites to join &#8211; even the games they recommend are video games.  There are no board games to help families play together without a screen involved. What happens when the power goes out ?! (And where I live, that&#8217;s been happening a lot lately.) Thankfully, Common Sense Media does recommend some actual books for children.</p>
<p>In the midst of all the schlock being marketed to families and kids this holiday season, three cheers and a big thank you to the Strong National Museum of Play for recognizing the blanket as a toy worthy of honor. As they so aptly describe:</p>
<p><em>&#8220;In imaginative play and make-believe, kids have discovered the many playful uses for the blanket. It fills in for a <a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/blanket.png"><img class="alignright size-full wp-image-2107" title="blanket" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/11/blanket.png" alt="" width="200" height="200" /></a>king’s robe, a bride’s veil, a superhero’s cape, a Roman soldier’s cloak, a princess’s flowing gown, and a wizard’s flying carpet. Thrown over a table, it forms a tent; draped around two chairs, it becomes a fort; on top of the carpet, it serves as a safe island surrounded by sea monsters. In puppet shows, the blanket substitutes for theater curtains; for a magician, the blanket conceals the secrets of the show. And in tug-of-war, the blanket gets top billing. It is also suitable for tossing toys in the air or for parachuting them back to earth.&#8221; (photo credit to the National Toy Hall of Fame website, also! )<br />
</em></p>
<p>As a child I used a blanket for just about all of those ideas listed above. I even remember using a blanket for impromptu winter picnics on the kitchen floor. What do you remember I wonder? Did you have imaginative adventures with your blanket? How do your children play with blankets today?</p>
<p>The blanket also joins the <a title="The Stick" href="http://www.toyhalloffame.org/toys/stick?utm_source=nthof&amp;utm_medium=web&amp;utm_campaign=See%2BAlso">stick</a>, inducted in 2008, and the <a title="Cardboard box" href="http://www.toyhalloffame.org/toys/cardboard-box">cardboard box</a>, inducted in 2005. Nice!</p>
<p>For more info on this season&#8217;s most terrible toys, check out <a title="CCFC TOADY Awards 2011" href="http://www.commercialfreechildhood.org/actions/toady2011.html">Campaign for a Commerical-Free Childhood&#8217;s TOADY Awards</a>.</p>
<p><em>&#8220;Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards.  In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (<strong>T</strong>oys <strong>O</strong>ppressive <strong>A</strong>nd <strong>D</strong>estructive to <strong>Y</strong>oung Children) Award for the worst toy of the year.  From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. &#8220;</em></p>
<p>Voting for the TOADY award is open until November 28th!</p>
<p>And if you are looking for toy buying advice, you may want to check out <a title="TRUCE Toy Guide" href="http://truceteachers.org/docs/T_Guide_web_10.pdf">TRUCE&#8217;s Toys, Play &amp; Young Children Action Guide</a> or <a title="TRUCE Infant - Toddler Guide" href="http://truceteachers.org/docs/infant-toddler-guide-color.pdf">TRUCE&#8217;s Infant &#8211; Toddler Play, Toys and Media Action Guide</a>.</p>
<p>For a related posts see:</p>
<p><a title="A Real Toy Story" href="http://www.empoweredbyplay.org/2010/06/a-real-toy-story/">A Real Toy Story</a></p>
<p><a title="Good and Bad Toy Ideas" href="http://www.empoweredbyplay.org/2010/12/good-and-bad-toy-ideas-2/">Good and Bad Toy Ideas</a></p>
<p><a title="Doing More With Less This Holiday Season" href="http://www.empoweredbyplay.org/2009/11/doing-more-with-less-this-holiday-season/">Doing More With Less This Holiday Season</a></p>
<p>&nbsp;</p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Thankful for blankets!  http://www.empoweredbyplay.org/2011/11/thankful-for-blankets/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2011/11/thankful-for-blankets/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Does Monster High make you nostalgic for Bratz?</title>
		<link>http://www.empoweredbyplay.org/2011/03/1566/</link>
		<comments>http://www.empoweredbyplay.org/2011/03/1566/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 12:37:31 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Monster High]]></category>
		<category><![CDATA[Peggy Orenstein]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1566</guid>
		<description><![CDATA[<p> </p> <p> </p> <p>The tarty Bratz dolls with a &#8220;passion for fashion&#8221; (pictured above) made many of us nostalgic for Barbie dolls. The Bratz dolls pushed the sexy envelope in a way that made good, old fashioned Barbie seem wholesome &#8211; perhaps even prudish. Now I am wondering, will the new Monster High dolls [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Clawdeen-pMAT1-8191750reg.jpg"><br />
</a></p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Bratz-2-doll_502777.png"></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Bratz-2-doll_502777.png"><img class="alignleft size-medium wp-image-1581" title="Bratz 2 doll_502777" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Bratz-2-doll_502777-300x242.png" alt="" width="300" height="242" /></a><br />
<a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Bratz-doll_501749.png"><img class="aligncenter size-medium wp-image-1579" title="Bratz doll_501749" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Bratz-doll_501749-300x242.png" alt="" width="278" height="225" /></a></p>
<p>The tarty Bratz dolls with a &#8220;passion for fashion&#8221; (pictured above) made many of us nostalgic for Barbie dolls. The Bratz dolls pushed the sexy envelope in a way that made good, old fashioned Barbie seem wholesome &#8211; perhaps even prudish. Now I am wondering, will the new Monster High dolls make us nostalgic for Bratz? Check out the Monster High Gift Set below and see what you think:</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Monster-High-Doll-Gift-Set-pMAT1-8191748reg.jpg"><img class="aligncenter size-full wp-image-1568" title="Monster High Doll Gift Set pMAT1-8191748reg" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Monster-High-Doll-Gift-Set-pMAT1-8191748reg.jpg" alt="" width="220" height="220" /></a></p>
<p>&nbsp;</p>
<p>I heard mumblings about Monster High a few months ago, but I didn&#8217;t really key into them until I read a <a title="Monster High's New Low" href="http://peggyorenstein.com/blog/monster-highs-new-low-u-gotta-c-this">recent blog <img class="alignright size-full wp-image-1582" title="Lagoona Blue pMAT1-8191752reg" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Lagoona-Blue-pMAT1-8191752reg.jpg" alt="" width="152" height="152" />post by Peggy Orenstein</a>. According to Orenstein, these creepy dolls, are Mattel&#8217;s biggest product launch since Hot Wheels. On the Mattel website, Monster High Dolls for 6 to 8-year-olds include 15-year-old <a title="Lagoona Blue" href="http://www.monsterhigh.com/bios/lagoona">Lagoona Blue</a> who wears ultra-short shorts and fish net stockings. Lagoona Blue likes to &#8220;show up at parties in my scary cute little black dress&#8221; and also likes &#8220;checking out the bro&#8217;s with my girls&#8221;.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Clawdeen-pMAT1-8191750reg.jpg"><img class="alignleft size-full wp-image-1569" title="Clawdeen pMAT1-8191750reg" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/03/Clawdeen-pMAT1-8191750reg.jpg" alt="" width="220" height="220" /></a>And let&#8217;s not forget Clawdeen Wolf. The extra-lovely thing about <a title="Clawdeen Wolf" href="http://www.monsterhigh.com/bios/clawdeen">Clawdeen Wolf</a> is that she is a 15-year-old &#8220;fierce fashionista&#8221; who has an intense beauty regime: &#8220;plucking and shaving is definitely a full time job, but that is a small price to pay for being scarily fabulous&#8221;. Yes, we definitely needed a doll for our 6-year-old daughters to teach them the value of plucking and shaving. Definitely. (For more about Clawdeen Wolf, check out this article from the <a title="Globe and Mail" href="http://www.theglobeandmail.com/life/the-hot-button/meet-the-doll-that-teaches-your-daughter-to-pluck-and-shave/article1946181/">Globe and Mail</a>.)</p>
<p>There are Monster High webisodes, such as this one where there girls ditch Study Hall to get ready for Picture Day:</p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/bxju0wKAeMk" frameborder="0" allowfullscreen></iframe></p>
<p>And on YouTube, the Monster High Fright Song has close to 5 million hits.</p>
<p><iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/nGawAhRjtoA" frameborder="0" allowfullscreen></iframe></p>
<p>There is without a doubt, a growing interest in Monster High, which to me looks like a clever combination of the Glee, Bratz, High School Musical and Vampire crazes of late. If it were marketed only to teenagers, I still wouldn&#8217;t be happy, but at least I&#8217;d be a bit more understanding. However, the Mattel website clearly has these dolls geared towards 6 to 8-year-olds. Which inevitably leads to 4, 5 and 6-year-olds. Ugh. I can&#8217;t exactly say I&#8217;m nostalgic for Bratz Dolls, but e gads, how far will the toy makers push this?</p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Does Monster High make you nostalgic for Bratz?  http://www.empoweredbyplay.org/2011/03/1566/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2011/03/1566/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Peggy Orenstein&#8217;s CINDERELLA ATE MY DAUGHTER</title>
		<link>http://www.empoweredbyplay.org/2011/02/peggy-orensteins-cinderella-ate-my-daughter/</link>
		<comments>http://www.empoweredbyplay.org/2011/02/peggy-orensteins-cinderella-ate-my-daughter/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 14:52:01 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CINDERELLA ATE MY DAUGHTER]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[Healthy Media Choices]]></category>
		<category><![CDATA[Mary Rothschild]]></category>
		<category><![CDATA[Peggy Orenstein]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1538</guid>
		<description><![CDATA[<p>Peggy Orenstein&#8217;s book CINDERELLA ATE MY DAUGHTER wasn&#8217;t the book I hoped it would be &#8211; it was better.</p> <p>I was hoping she&#8217;d knock the marketing giant flat on its exploitative keister and that her book would make a strong and irrefutable case against Disney&#8217;s shameless and relentless marketing to young girls &#8211; opening parents&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>Peggy Orenstein&#8217;s book CINDERELLA ATE MY DAUGHTER wasn&#8217;t the book I hoped it would be &#8211; it was better.<a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/02/Cinderella-Ate-My-Daughter-2-25-2011-91153-AM.jpg"><img class="alignright size-medium wp-image-1544" title="Cinderella Ate My Daughter 2-25-2011 9;11;53 AM" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/02/Cinderella-Ate-My-Daughter-2-25-2011-91153-AM-197x300.jpg" alt="" width="197" height="300" /></a></p>
<p>I was hoping she&#8217;d knock the marketing giant flat on its exploitative keister and that her book would make a strong and irrefutable case against Disney&#8217;s shameless and relentless marketing to young girls &#8211; opening parents&#8217; eyes to all harmful stereotypes that Disney foists on our young girls and boys. I was hoping for a lambasting.</p>
<p>Instead, <a title="Peggy Orenstein" href="http://peggyorenstein.com/">Orenstein</a> offers the reader a deeply nuanced, thoughtful and honest look into her personal journey of parenting her young daughter through the princess years. As a mother of only boys, I appreciated the chance to enter into the complicated world of raising a happy and confident daughter in our current &#8220;girlie-girl culture&#8221;. Orenstein looks at American Girl dolls, Bratz dolls, Hannah Montana, Britney Spears, Internet chat rooms, Greek myths and more, taking the time to see what is behind the headlines and what the research is telling us. She talks to other parents about the choices they are making for their daughters. Orenstein helps illustrate that as your child moves from preschooler to tween, teen and beyond, the choices you make and <em>why you make them</em> will help shape how your daughter sees the world &#8211; and sees herself in the world. The book is sort of a wake-up call to wake-up and be present in your daughter&#8217;s media life.</p>
<p>For a terrific interview with Orenstein, check out the <a title="Podcast and Transcript" href="http://www.healthymediachoices.org/Healthy_Media_Choices/Healthy_Media_Choices_Podcasts/Entries/2011/1/26_Peggy_Orenstein%2C_Author_of_Cinderella_Ate_My_Daughter%3A_Dispatches_from_the_Front_Lines_of_the_New_Girlie-Girl_Culture.html">podcast and transcript</a> of her hour with Healthy Media Choices&#8217; Mary Rothschild. Here is a powerful excerpt from the interview where Rothschild hits the nail on the head and helps crystalize the message that Orenstein is sending us:</p>
<p><em><span style="color: #333399;">Mary Rothschild: This is one of the keys, I think –  intentionality. Being intentional, even if you decide to let all the  Princess stuff in.  Whatever you decide for your family, being  intentional makes all the difference in the world. The child (senses  it).</span></em></p>
<p><em><span style="color: #333399;"> Peggy Orenstein: That’s actually a  great way for me to put it, so I appreciate your telling me that.  When I  talk about it, I’m going to say that, if you don’t mind. I can’t tell  you what decisions to make for your child but, whatever you do, to  provide context. I wanted to start a conversation and I wanted to  provide some context and information so that parents could make their  choices more wisely, but  I guess what that does mean is make them  intentionally. If you’re going to let your daughter get the  twenty-one-piece Disney Princess makeup kit, know what you’re doing.  That’s fine. That’s your choice. That’s your right, but know what you’re  doing.</span></em></p>
<p><span style="color: #333399;"><span style="color: #000000;"> Be intentional about your choices. Good advice for parents of boys, too. For the full podcast and interview please check out <a title="Healthy Media Choices" href="http://www.healthymediachoices.org/Healthy_Media_Choices/Healthy_Media_Choices_Podcasts/Healthy_Media_Choices_Podcasts.html">Healthy Media Choices</a>.<a href="http://www.empoweredbyplay.org/wp-content/uploads/2011/02/Healthy-Media-Choices-logo.jpg"><img class="alignright size-full wp-image-1546" title="Healthy Media Choices logo" src="http://www.empoweredbyplay.org/wp-content/uploads/2011/02/Healthy-Media-Choices-logo.jpg" alt="" width="279" height="104" /></a></span><br />
</span></p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Peggy Orenstein&#8217;s CINDERELLA ATE MY DAUGHTER  http://www.empoweredbyplay.org/2011/02/peggy-orensteins-cinderella-ate-my-daughter/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2011/02/peggy-orensteins-cinderella-ate-my-daughter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8220;I feel so stupid.&#8221;</title>
		<link>http://www.empoweredbyplay.org/2010/12/i-feel-so-stupid/</link>
		<comments>http://www.empoweredbyplay.org/2010/12/i-feel-so-stupid/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 14:59:47 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1395</guid>
		<description><![CDATA[<p>Ever since I discovered Catalog Choice, we&#8217;ve really cut down on the number of catalogs that arrive in the mail every day.  This has REALLY helped this holiday season &#8211; since the boys aren&#8217;t being tempted and taunted by pages and pages of enticing (yet junky) toys. When we get the Sunday paper (recycled from [...]]]></description>
			<content:encoded><![CDATA[<p>Ever since I discovered <a title="Catalog Choice" href="http://www.catalogchoice.org/">Catalog Choice</a>, we&#8217;ve really cut down on the number of catalogs that arrive in the mail every day.  This has REALLY helped this holiday season &#8211; since the boys aren&#8217;t being tempted and taunted by pages and pages of enticing (yet junky) toys. When we get the Sunday paper (recycled from my dad on Mondays) we get it without the circulars. We also don&#8217;t have television, so that helps immensely, too. Even with all of these stop gates, the occasional tempting ad does reach my six-year-old sons.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/12/imagine-12-20-2010-93134-AM1.jpg"><img class="alignleft size-medium wp-image-1404" title="imagine 12-20-2010 9;31;34 AM" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/12/imagine-12-20-2010-93134-AM1-154x300.jpg" alt="" width="154" height="300" /></a>The other day, one came in the mail. It was a tempting shiny-red tri-fold with a groovy Christmas tree and  the word &#8220;imagine&#8221; on the cover. I didn&#8217;t even see the ad first &#8211; my son did. Even though my sons are identical twins, one of them is way-more sucked in by flashy things (be they video games, commercials, cartoons or toy trends). He was the one who came up to me in the kitchen. His eyes were huge and he was jumping a bit &#8211; clearly excited. &#8220;Look mom! We can save 20 or 30 or 50 dollars!&#8221; He showed me the big green coupons on the center page.</p>
<p>&#8220;Yes,&#8221; I replied, &#8220;but look how much money we&#8217;d have to spend in order to save,&#8221; and I pointed to the small print that said, &#8220;Spend $200 or more and receive $50 off your order&#8221;.</p>
<p>He was crushed. He hung his head and his whole body slumped. &#8220;I feel so stupid,&#8221; he said softly. &#8220;Don&#8217;t feel stupid,&#8221; I <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/12/imagine-2-12-20-2010-93356-AM.jpg"><img class="alignright size-medium wp-image-1405" title="imagine 2 12-20-2010 9;33;56 AM" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/12/imagine-2-12-20-2010-93356-AM-153x300.jpg" alt="" width="153" height="300" /></a>explained.  &#8220;It was a trick. Look how big the words are that you saw. Now, look how small the words are down here. The marketers didn&#8217;t want you to notice how much you have to spend. They wanted you to focus on how much you can save. They did that on purpose to trick you into spending money.&#8221;</p>
<p>&#8220;Ohhhhh!&#8221; he said as he stood a little taller. He didn&#8217;t feel so bad anymore. He felt a little smarter because he knew the trick that the marketers were playing. This conversation led to more conversations about the mail that comes into our house. Now, when we open the mail, I ask him first to decide if it is an ad or not. If it is an ad, we look for some of the tricks that the marketers are using to make us want to spend money.</p>
<p>Very empowering for a six-year-old boy (and his 44-year-old mom!).</p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=&#8220;I feel so stupid.&#8221;  http://www.empoweredbyplay.org/2010/12/i-feel-so-stupid/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/12/i-feel-so-stupid/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Good and Bad Toy Ideas</title>
		<link>http://www.empoweredbyplay.org/2010/12/good-and-bad-toy-ideas-2/</link>
		<comments>http://www.empoweredbyplay.org/2010/12/good-and-bad-toy-ideas-2/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 17:29:32 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1372</guid>
		<description><![CDATA[<p>The other day a friend sent me the link to the Good Housekeeping Best Toy list for 2010. I checked out the list and thought,&#8221;Ugh!&#8221; So many of the toys on their list are EXACTLY the kinds of toys I steer parents away from. Today, I&#8217;ll offer some alternatives to the Good Housekeeping Best Toys [...]]]></description>
			<content:encoded><![CDATA[<p>The other day a friend sent me the link to the <a title="Good Housekeeping" href="http://www.goodhousekeeping.com/product-testing/reviews-tests/childrens-toys/good-housekeeping-best-toy-awards-2010#fbIndex2">Good Housekeeping Best Toy list for 2010</a>. I checked out the list and thought,&#8221;Ugh!&#8221; So many of the toys on their list are EXACTLY the kinds  of toys I steer parents away from. Today, I&#8217;ll offer some alternatives  to the Good Housekeeping Best Toys for 3 to 5-year-olds.</p>
<p>Their first recommendation is the Leapster Explorer from Leapfrog  priced at $70.00. This toy &#8220;has a touch  screen and a stylus, so kids  can turn eBook pages with the flick of a  finger and write on the  screen. Parents see what their child learns on a  personalized Web  page.&#8221; Here&#8217;s what I&#8217;m thinking: use the money instead to buy some great  kids&#8217; books to read with your child.  You&#8217;ll see what your child learns  by watching how he or she interacts with the book; the questions he or  she asks;  and the conversations you have about the storyline,  pictures  and words. You&#8217;ll learn more about your child this way, as opposed to  going online to check a personalized Leapfrog Web page &#8211; I promise.  Author Eric Carle has some wonderful titles for this age group, but you  can ask your librarian for recommendations (or order from <a title="Book Vine" href="http://bookvine.com/">The Book Vine Catalog </a>-  every book they sell is wonderful!). Along with the books, you could  get a little chalk board and some chalk for your child to draw, scribble  and write. Perfect!</p>
<p>So instead of  this, <img title="ghk-leapster-explorer-from-leapfrog-1210-mdn" src="/wp-content/uploads/2010/12/ghk-leapster-explorer-from-leapfrog-1210-mdn.jpg" alt="" width="122" height="122" /> try something like this&#8230; <img title="Brown Bear IMG_0001_128" src="/wp-content/uploads/2010/12/Brown-Bear-IMG_0001_128-239x300.jpg" alt="" width="74" height="94" />or  even a library card and weekly trips to the library. Good for your  pocket book, the environment, your community and your child. Nice!</p>
<p>Another &#8220;Best Toy&#8221; this year according to Good Housekeeping is  Fisher-Price&#8217;s Dance Star Mickey, priced at a cool $90. This one is a  no-brainer. Instead of spending almost a $100 on a stuffed animal that  does everything for you (and comes with a name and fully-developed  character), opt for a much less expensive generic fluffy stuffed animal  that can be cuddled, snuggled, fed, tossed and loved. A generic,  non-battery operated stuffed animal can become anything your child needs  or wants it to become. It will be able to say and do ANYTHING your  child imagines &#8211; at a fraction of the price.</p>
<p>So, instead of this <img title="ghk-fisher-price-dance-star-mickey-toy-1210-mdn" src="/wp-content/uploads/2010/12/ghk-fisher-price-dance-star-mickey-toy-1210-mdn-150x150.jpg" alt="" width="119" height="119" />try something like this&#8230;<img title="monkey 51089ZCJM8L._AA160_" src="/wp-content/uploads/2010/12/monkey-51089ZCJM8L._AA160_.jpg" alt="" width="112" height="112" /> (Truth be told, when my sons were born, they each received one of these  monkeys -  and they still love their monkeys like nobody&#8217;s business.   Please know that I am not getting any money for promoting this toy or  brand.  It is just a good example of a generic stuffed animal. And it  costs about 10 bucks.)</p>
<p>And here&#8217;s one more to think about: the Iron Man 2 Iron Trike for  $40. Let me remind you that all of these toys are in the 3 to 5-year-old  range. Iron Man 2 is rated PG-13 for sequences of intense sci-fi action  and violence and some adult language.  So here we have one of the  thousands of toys for preschoolers that are linked to a PG-13 movie. It  is confusing for parents and for kids  -  and it is just plain wrong.  Enough said.</p>
<p>If you are thinking about buying something like this&#8230;<br />
<img title="ghk-silverlit-toys-iron-man-2-iron-trike-1210-mdn" src="/wp-content/uploads/2010/12/ghk-silverlit-toys-iron-man-2-iron-trike-1210-mdn.jpg" alt="" width="173" height="173" /></p>
<p>you might consider something like this&#8230;</p>
<p><img title="13970-C1" src="/wp-content/uploads/2010/12/5209-Baby-Car_small.jpg" alt="" width="144" height="119" /> or this <img title="pTRU1-5903669dt" src="/wp-content/uploads/2010/12/pTRU1-5903669dt-300x300.jpg" alt="" width="141" height="141" />or maybe this&#8230;<img title="playmobile motorcycle 416b2Yld8VL._SL500_AA300_" src="/wp-content/uploads/2010/12/playmobile-motorcycle-416b2Yld8VL._SL500_AA300_.jpg" alt="" width="235" height="235" /></p>
<p>I realize that Hanukkah is over, so many of you are done with gift  buying for the season, but if you are looking for gifts for children,  check out <a title="TRUCE Guides" href="http://truceteachers.org/guides.htm">TRUCE&#8217;s Toy Action Guides</a>. They&#8217;ll give you lots of good ideas for<a href="http://truceteachers.org/docs/infant-toddler-guide-color.pdf"> infants and toddlers</a> and for <a title="TRUCE Toy. Play and Young CHildren Action Guide" href="http://truceteachers.org/docs/T_Guide_web_10.pdf">young children</a>. And if you want to take action against all the marketing of PG-13 movies to young children &#8211; check out this information from <a title="CCFC PG 13" href="http://www.commercialfreechildhood.org/actions/pg13.htm">Campaign for a Commercial-Free Childhood</a>.</p>
<p>For a related post about gift giving, check out&#8230;<a title="Doing More with Less this Holiday Season" href="../2009/11/doing-more-with-less-this-holiday-season/">Doing More with Less this Holiday Season</a>.</p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Good and Bad Toy Ideas  http://www.empoweredbyplay.org/2010/12/good-and-bad-toy-ideas-2/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/12/good-and-bad-toy-ideas-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Happy days (unplugged)</title>
		<link>http://www.empoweredbyplay.org/2010/11/happydays/</link>
		<comments>http://www.empoweredbyplay.org/2010/11/happydays/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 11:54:42 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Disney Junior]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Geralyn McLoughlin]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1248</guid>
		<description><![CDATA[<p>Have you heard about Disney&#8217;s new endeavor, &#8220;Disney Junior&#8221;?  It adds ten hours a day of new television programming aimed at kids ages 2 to 5-year-olds.  Disney Junior, to be launched in February, will focus on storytelling and social skills, instead of the academic focus of many preschool shows. You see, Disney did some of [...]]]></description>
			<content:encoded><![CDATA[<p>Have you heard about Disney&#8217;s new endeavor, &#8220;Disney Junior&#8221;?  It adds ten hours a day of new television programming aimed at kids ages 2 to 5-year-olds.  Disney Junior, to be launched in February, will focus on storytelling and social skills, instead of the academic focus of many preschool shows. You see, Disney did some of its own research and discovered what parents <em>really</em> want for their children. Check out this quote from a November 5th story in the <em>Wall Street Journal</em>,<a title="WSJ Turf War on Tots" href="http://online.wsj.com/article/SB10001424052748704462704575590231467452448.html">&#8221; The Turf War on Tots&#8221;</a>:</p>
<p><em><span style="color: #333399;">To support its decision to focus on feel-good stories rather than core  curricula, the company proffers a six-month study of 2,200 parents of  preschoolers the company commissioned and conducted last year. These  Disney researchers found that when parents were asked what they most  want for their children, the most popular reply was for them to be  happy.</span></em></p>
<p>Well, here&#8217;s the funny thing. Watching television doesn&#8217;t make us happy. The  <a title="Kaiser Family Foundation Jan 2010" href="http://kff.org/entmedia/upload/8010.pdf">Kaiser Family Foundation study</a> from January 2010 concludes:</p>
<p><em><span style="color: #333399;">Nearly half (47%) of all heavy media users say they usually get fair or poor grades (mostly C’s or lower), compared to 23% of light media users. Heavy media users are also more likely to say they get into trouble a lot, are often sad or unhappy, and are often bored. Moreover, the relationships between media exposure and grades, and between media exposure and personal contentment, withstood controls for other possibly relevant factors such as age, gender, race, parent education, and single vs. two-parent households.</span></em></p>
<p><em>Ok. . . </em>so the Kaiser Family Foundation research was based on 8 to 18-year-olds. But really, if heavy media use isn&#8217;t making our older kids happy, then it is a fair guess that it won&#8217;t make our preschoolers happy.  And we know that preschoolers are already spending 32 hours a week outside the classroom in front of screens  (Nielson Company, 2009). It seems to me that if Disney was truly concerned with parents&#8217; desire to raise happy kids, then they would stop luring kids to the screen &#8211; and away from time spent outside, or playing alone, or playing with other children, or talking with their families.</p>
<p>And then there is all the marketing that Disney dumps on our children. Marketing of single-purpose, media-linked toys that entice our children with the promise of happiness &#8211; a happiness that doesn&#8217;t materialize. Check out this info from <a title="CCFC marketing and family stress" href="http://www.commercialfreechildhood.org/issues/materialism.html">Campaign for a Commercial-Free Childhood</a>:</p>
<p><em><span style="color: #333399;">The primary message of commercial culture is that the things we buy will          make us happy. In fact, that’s not true. Research tells us          that our sense of wellbeing depends on relationships, a sense of          community, spiritual nourishment, and/or job satisfaction, not on          acquiring “things.”                               Children who are more materialistic are less happy, more          depressed, more anxious and have lower self-esteem.</span></em></p>
<p>So, did you catch that?  Relationships, sense of community, spiritual nourishment and/or job satisfaction&#8230;these are what lead to happiness. Materialism makes us less happy and more depressed. I think it is fantastic that parents in the U.S. are now focusing on ways to raise happy children. Perhaps we, as a country, are waking up to the fact that we need to readjust our priorities. That is a good thing. I just don&#8217;t think producing more television shows for our 2 to 5-year-olds is the right solution.</p>
<p>Here&#8217;s what I&#8217;m thinking: Going unplugged. Spending quality time together.  Tuning in to nature. Playing.  Building relationships through small, connected moments. And giving Disney Junior a pass.</p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Happy days (unplugged)  http://www.empoweredbyplay.org/2010/11/happydays/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/11/happydays/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Find us at NAEYC&#8217;s Annual Conference!</title>
		<link>http://www.empoweredbyplay.org/2010/11/find-us-at-naeycs-annual-confernce/</link>
		<comments>http://www.empoweredbyplay.org/2010/11/find-us-at-naeycs-annual-confernce/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 20:17:38 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Infants and toddlers]]></category>
		<category><![CDATA[kindergarten]]></category>
		<category><![CDATA[Media and Young Children Action Guide]]></category>
		<category><![CDATA[NAEYC]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=1206</guid>
		<description><![CDATA[<p>Today I am packing for Anaheim, CA, where I will be joining friends and colleagues at the National Association for the Education of Young Children&#8217;s (NAEYC) Annual Conference. I&#8217;ll be there with other members of  TRUCE (Teachers Resisting Unhealthy Children&#8217;s Entertainment) and we will be sharing our resources Media and Young Children Action Guide and  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/Toys-Play-and-Young-Children-Action-Guide-11-2-2010-92559-AM3.jpg"><img class="alignleft size-medium wp-image-1225" title="Toys, Play and Young Children Action Guide 11-2-2010 9;25;59 AM" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/Toys-Play-and-Young-Children-Action-Guide-11-2-2010-92559-AM3-231x300.jpg" alt="" width="231" height="300" /></a>Today I am packing for Anaheim, CA, where I will be joining friends and colleagues at the National Association for the Education of Young Children&#8217;s (NAEYC) Annual Conference. I&#8217;ll be there with other members of  <a title="TRUCE" href="http://truceteachers.org/">TRUCE</a> (Teachers Resisting Unhealthy Children&#8217;s Entertainment) and we will be sharing our resources <em><a title="Media and Young Children Action Guide" href="http://truceteachers.org/docs/media_action_guide_2010.pdf">Media and Young Children Action Guide</a> </em>and  <a title="Toy, Play &amp; Young Children Action Guide" href="http://truceteachers.org/docs/T_Guide_web_10.pdf"><em>Toy, Play &amp; Young Children Action Guide</em>,</a> as well as our recently released <a title="Infant-Toddler Play, Toys &amp; Media Action Guide " href="http://truceteachers.org/guides.htm"><em>Infant-Toddler Play, Toys &amp; Media Action Guide</em></a>. These fantastic guides help parents and teachers find ways to foster quality play, healthy development and positive relationships- all of which are threatened by companies who are more concerned about making money than about what is best for our children and families.  This year, although I am looking forward to re-connecting with advocates for young children, I am not thrilled about the &#8220;Disneyfication&#8221; of the event. In the pre-conference mailing, I spy a  session focused on Walt Disney&#8217;s contributions to early childhood education and an evening event to celebrate imagination at Disney&#8217;s California Adventure Park. What else will we encounter upon arrival? I am bracing myself.</p>
<p>As a young child I visited Disneyland and watched the Mickey Mouse Club on TV. These were fun times, no doubt. However, Disney has taken advantage of the trust that parents have in the Disney name. As an adult, I now worry about the vast influence that Disney has on our children and on us. Disney encourages young children to play online with websites such as Club Penguin and World of Cars. Disney confuses parents about how babies learn by selling Baby Einstein videos. <a title="What Disney Owns" href="http://www.yearwithoutdisney.com/what-disney-owns/">Check out this list of companies owned by Disney</a>, complied by Lisa Ray. (Her family is documenting their <a title="Year Without Disney" href="http://www.yearwithoutdisney.com/">Year Without Disney</a>!) Disney controls so much information &#8211; that just cannot be good. They also market heavily and directly to children &#8211; including the brilliant move to market all the Disney Princesses together in a way that has appealed to girls the world over. But what messages do the Disney Princesses send our girls? Check out this short video about the Princess Effect from the Empowering Girls to Fly High.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/pL0irT0uFUo?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/pL0irT0uFUo?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And check out what the updated TRUCE Action Guide says:</p>
<p style="text-align: justify;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/toys-that-promote-11-2-2010-31736-PM.jpg"><img class="size-medium wp-image-1221 aligncenter" title="toys that promote 11-2-2010 3;17;36 PM" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/toys-that-promote-11-2-2010-31736-PM-255x300.jpg" alt="" width="255" height="300" /></a>If you are one of the tens of thousands who will be attending the conference, please stop by and visit us in the exhibit hall. We will have copies of our free guides on hand and we&#8217;d love to talk to you. We&#8217;ll be sharing booth 1044 with TRUCE steering committee member Hugh Hanley and his Circle of Song!</p>
<p style="text-align: justify;"><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/truceLogo150x100.gif"><img class="aligncenter size-full wp-image-1229" title="truceLogo150x100" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/11/truceLogo150x100.gif" alt="" width="150" height="100" /></a></p>
<p style="text-align: justify;">
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Find us at NAEYC&#8217;s Annual Conference!  http://www.empoweredbyplay.org/2010/11/find-us-at-naeycs-annual-confernce/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/11/find-us-at-naeycs-annual-confernce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fun for All Ages</title>
		<link>http://www.empoweredbyplay.org/2010/08/fun-for-all-ages/</link>
		<comments>http://www.empoweredbyplay.org/2010/08/fun-for-all-ages/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 12:32:27 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[blocks]]></category>
		<category><![CDATA[Deborah W. Meier]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[Mission Hill School]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[teaching and learning]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=974</guid>
		<description><![CDATA[<p>&#8220;Fun for all ages&#8221; is a wonderful concept. When thinking about imaginative play, and life in general, you know you have a hit when a wide range of ages can be equally engaged. Last week, our family held the second annual &#8220;Cousin&#8217;s Camp&#8221; for our upcoming generation. We had 15 campers ranging in age from [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Fun for all ages&#8221; is a wonderful concept. When thinking about imaginative play, and life in general, you know you have<a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/0702.jpg"><img class="alignright size-medium wp-image-997" title="070" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/0702-300x225.jpg" alt="" width="283" height="211" /></a> a hit when a wide range of ages can be equally engaged. Last week, our family held the second annual &#8220;Cousin&#8217;s Camp&#8221; for our upcoming generation. We had 15 campers ranging in age from 4 &#8211; 13. Ahh, there lies the challenge &#8211; how do you keep such a wide range of kids engaged for hours (and days?!) at a time?</p>
<p style="text-align: justify;">For one thing, you have have a flexible structure for them to work within. Setting the parameters, and giving choices within them, goes a long way in keeping everyone actively engaged. Second, you find materials and experiences that are open-ended and usually quite simple. Think natural materials such as water, sand and wooden blocks; and art materials such as  finger paints, paper, crayons, markers and clay. Nothing fancy or gimmicky here,  and definitely no batteries required.  Of course, what a 4 year-old and 13 year-old chose to do with blocks, sand, clay or finger paints will vary. Their methods, attention span and ability to coordinate their play with others will look very different, but isn&#8217;t that the beauty of open-ended materials? In these instances, the child is in <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/water-and-sand.jpg"><img class="size-medium wp-image-980  alignleft" title="water and sand" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/water-and-sand-300x177.jpg" alt="" width="233" height="137" /></a>charge of deciding the <em>how</em> and the <em>what</em>; the grown ups are there just to provide the materials, the time and the space.</p>
<p style="text-align: justify;">
<p>&#8220;Quiet Time&#8221; in the afternoons gave us all a chance to relax, take a  deep breath <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/New-Moon-Girls-at-Cousins-Camp.jpg"><img class="alignright size-medium wp-image-1008" title="New Moon Girls at Cousin's Camp" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/New-Moon-Girls-at-Cousins-Camp-300x173.jpg" alt="" width="300" height="173" /></a>and entertain ourselves individually. Within the &#8220;Quiet  Time&#8221; framework older campers read novels and wrote in their journals;  younger campers read or looked at books and drew pictures; and our  youngest campers took their afternoon nap. And singing was something we did daily together &#8211; with lots of songs that  have become family favorites &#8211; including call and response songs which  everyone (including the youngest non-readers) can enjoy. Our oldest  camper even taught the rest of us a new song &#8211; now a favorite &#8211; which we  will add to our growing songbook.</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/057.jpg"><img class="alignleft size-medium wp-image-985" title="057" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/08/057-300x225.jpg" alt="" width="257" height="192" /></a>But there is one more crucial ingredient &#8211; interesting adults.  This year, we had a rotating list of aunts and uncle who came and shared their interests, time and talents with the kids. One of my brothers, a former art teacher, made paper with the campers. Another brother is a talented musician, and he joined us with his guitar for some of our singing sessions. My sister came one day and shared her talents in the kitchen to help our campers make lunch and snack for that day.  Launching rockets, starting a campfire, pitching a tent, telling a funny story, performing a skit&#8230;so many interesting grown ups spending time with the campers&#8230;sharing laughter and love and making memories.</p>
<p>So, how do you keep kids engaged? Open-ended and simple materials. Flexible structure. Quality time spent with interesting  and caring adults.  These make for a fantastic summer camp experience. And you know what&#8230;pretty great for school, too. I remember times in my second and third grade classroom at <a title="Mission Hill School" href="http://www.missionhillschool.org/mhs/Welcome_.html">Mission Hill School</a> &#8211; when things were feeling stressful and unproductive, and our insightful principal <a title="Deborah Meier" href="http://www.deborahmeier.com/">Deb Meier</a> would say to me, &#8220;What about making the classroom feel more like summer camp?&#8221;  That question would help me tweak my routine, materials and attitude in a way that could get us back on track &#8211; and making it fun for all ages.</p>
<p style="text-align: center;"><a href="../wp-content/uploads/2010/08/campers-building.jpg"><img class="aligncenter" title="campers building" src="../wp-content/uploads/2010/08/campers-building-235x300.jpg" alt="" width="151" height="192" /></a></p>
<p>See a related post: <a title="KEVA planks - creating fun for everyone" href="http://www.empoweredbyplay.org/2009/07/keva-planks-creating-fun-for-everyone-2/">KEVA planks &#8211; creating fun for everyone</a></p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Fun for All Ages  http://www.empoweredbyplay.org/2010/08/fun-for-all-ages/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/08/fun-for-all-ages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Real Toy Story</title>
		<link>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/</link>
		<comments>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:40:22 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CCFC]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[The Story of Stuff]]></category>
		<category><![CDATA[Toy and Play Action Guide]]></category>
		<category><![CDATA[toys]]></category>
		<category><![CDATA[TRUCE]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=890</guid>
		<description><![CDATA[<p>The more I think about it, the more I am convinced that the best toys are not toys at all. Fuzzy blankets and empty boxes rule when you are inside; wild flowers, sticks and rocks for when you are outside.  A blanket becomes a cape or a tent and a box becomes just about anything. [...]]]></description>
			<content:encoded><![CDATA[<p>The more I think about it, the more I am convinced that the best toys  are not toys at all. Fuzzy blankets and empty boxes rule when you are inside;  wild flowers, sticks and rocks <a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero.jpg"><img class="alignright size-medium wp-image-911" title="superhero" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/superhero-225x300.jpg" alt="" width="225" height="300" /></a>for when you are outside.  A blanket becomes a cape or a tent and a box becomes just about anything. This is the stuff  that makes for rich imaginative play.  It is the season of garage sales  where I live, and I&#8217;ve been checking them out lately. Holy cow, there  is a whole lot of plastic junk out there. At least folks who have a  garage sale (or who shop there) are trying to reuse these  toys and extend their use a bit still&#8230; yikes!</p>
<p>I&#8217;ve also been reading the <em>Story of Stuff: How Our Obsession With Stuff is Trashing the Planet, Our Communities, and Our Health &#8211; and a Vision For Change</em> by Annie Leonard. It is a  real wake-up call. I try to be environmentally conscious &#8211; but by  reading this book I&#8217;ve realized there is so much more we as a country  can &#8211; and should &#8211; be doing. Leonard reveals, <em><span style="color: #333399;">&#8220;We have a problem with Stuff. With just 5 percent of the world’s  population, we’re consuming 30 percent of the world’s resources and  creating 30 percent of the world’s waste. If everyone consumed at U.S.  rates, we would need three to five planets!&#8221;</span></em><strong> </strong> My only hope is that this horrifying oil disaster will be the rude awakening our country needs.</p>
<p>(It&#8217;s not a spill,  by the way. A spill is what my son does with his glass of orange juice.  It&#8217;s a pain to clean up the spill, but we can do it in a few minutes.  What is happening in the Gulf of Mexico is a man-made disaster.  Definitely not a spill.)</p>
<p><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg"><img class="alignnone size-full wp-image-895" title="Toy Story 3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.jpg" alt="" width="181" height="180" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg"><img class="alignnone size-full wp-image-897" title="Toy story 3.2" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-story-3.2.jpg" alt="" width="220" height="220" /></a><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg"><img class="alignnone size-full wp-image-898" title="Toy Story 3.3" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/06/Toy-Story-3.3.jpg" alt="" width="123" height="123" /></a></p>
<p>Do the world a favor and forgo all the thousands of Toy Story 3 plastic junk, and all the other aggressively marketed single-purpose toys, and opt for good old fashioned imagination-inducing fabric scraps, empty containers of any type, art supplies, pebbles and the like. Its not easy to break the habit of consumption &#8211; believe me, the LEGO situation in my own house is admittedly out of control. We are working on it, though, and my husband has finally agreed that there is such a thing as &#8220;too many LEGOs&#8221;. Check out this fantastic article <a title="Children, Commercialism and Environmental Sustainability" href="http://www.commercialfreechildhood.org/news/2010/03/kdiscommercialismsustainability.html">Children, Commercialism, and Environmental Sustainability</a> by Tim Kasser, Tom Crompton, and Susan Linn.</p>
<p>Related posts:</p>
<p><a title="Reduce, Reuse and Re-imagine" href="http://www.empoweredbyplay.org/2010/04/reduce-reuse-re-imagine/">Reduce, Reuse and Re-imagine!</a></p>
<p><a title="Empowered by Play's Toy of the Year Award: Nature!" href="http://www.empoweredbyplay.org/2009/11/empowered-by-plays-toy-of-the-year-award-nature/">Empowered by Play&#8217;s Toy of the Year Award: Nature!</a></p>
<p><a title="When Did Sesame Street Become $esame $treet?" href="http://www.empoweredbyplay.org/2009/11/when-did-sesame-street-become-esame-treet/">When Did Sesame Street Become $esame $treet?</a></p>
<p><a title="Way Too Many Toys" href="http://www.empoweredbyplay.org/2009/10/way-too-many-toys/">Way Too Many Toys</a></p>
<p><a title="Announcing TRUCE's Infant-Toddler Toys, Play &amp; Media Action Guide!" href="http://www.empoweredbyplay.org/2009/11/announcing-truces-infant-toddler-play-toys-media-action-guide/">Announcing TRUCE&#8217;s Infant-Toddler Toys, Play &amp;  Media Action Guide!</a></p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=A Real Toy Story  http://www.empoweredbyplay.org/2010/06/a-real-toy-story/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/06/a-real-toy-story/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Scholastic, once again, finds a way to get to our school children</title>
		<link>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/</link>
		<comments>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:44:04 +0000</pubDate>
		<dc:creator>Geralyn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Campaign for a Commercial-Free Childhood]]></category>
		<category><![CDATA[marketing in schools]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.empoweredbyplay.org/?p=768</guid>
		<description><![CDATA[<p></p> <p>This week the New York Times ran an article about Admongo.gov, a media literacy campaign aimed at 4th through 6th graders (In a World of Ads, Teaching the Young How to Read Them, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-9.png" alt="" /><a href="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg"><img class="aligncenter size-full wp-image-769" title="27adco2_inline-articleInline" src="http://www.empoweredbyplay.org/wp-content/uploads/2010/04/27adco2_inline-articleInline.jpg" alt="" width="172" height="259" /></a></p>
<p><span style="color: #000000;">This week the New York Times ran an article about <a title="Admongo.gov" href="http://www.admongo.gov/">Admongo.gov</a>, a media literacy campaign aimed at 4th through 6th graders (<a title="In a World of Ads, Teaching the Young How to Read Them" href="http://www.nytimes.com/2010/04/27/business/media/27adco.html"><em>In a World of Ads, Teaching the Young How to Read Them</em></a>, April 27th). After reading the article, and checking out the website, I was moved to write the following letter to the editor of the NY Times:</span></p>
<p><em><span style="color: #000000;">To the Editor,<br />
As a parent and former classroom  teacher, I am not impressed with the new media literacy program aimed  at 4th &#8211; 6th graders (<em>In a World of Ads, Teaching the Young How to  Read Them</em>, April 27th). I am all for children learning about  advertising and becoming critical consumers, however, Scholastic isn’t  the right company to be co-sponsoring such a curriculum. Scholastic has  already taken advantage of the trust of parents and schools by marketing  more and more “junk” to our children. Take a look at current Scholastic  book clubs and book fairs, and you will see they are filled with  media-linked books, lipsticks, jewelry and toy tie-ins that add to our  consuming culture and seduce children away from good literature. Only  under pressure from the Campaign for Commercial-Free Childhood did  Scholastic take the highly-sexualized Bratz doll products out of their  book clubs and book fairs. Now, Scholastic has managed another way to  get to our children &#8211; under the dangerous ruse of being part of the  solution.</span></em></p>
<p><em><span style="color: #000000;">&#8212;<br />
</span></em></p>
<p><span style="color: #000000;">Meanwhile, there are other problems as well. For example, the fake advertisements are pretty tame. The curriculum does not dive into issues such as violence and over-sexualization, which are a huge part of marketing towards children. There are some useful tools, such as materials aimed at helping families deconstruct ads and have conversations at home, but whatever might be good, comes at the cost of giving Scholastic more space to advertise in our schools. I feel strongly that schools should be free of advertisements, so for me, the poster above &#8211; which will be popping up in schools all over &#8211; is actually just a big promotion for Scholastic &#8211; a <em><strong>for</strong></em> profit company.</span></p>
<p><img src="file:///C:/Users/Mike/AppData/Local/Temp/moz-screenshot-8.png" alt="" /></p>
<div id='teoShare' ><div id='teo2Yahoo'><a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=<a alt='send to yahoo messenger' href='ymsgr:im?+&amp;msg=Scholastic, once again, finds a way to get to our school children  http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/'><img src='http://www.empoweredbyplay.org/wp-content/plugins/post2ymess/post2ymess.png'></a></div>
				<div id="teoLike" ><iframe src="http://www.facebook.com/plugins/like.php?href=www.empoweredbyplay.org/tag/toys/feed/"
				scrolling="no" frameborder="0"
				style="border:none; width:50px; height:25px"></iframe></div><div id="teoTweet" >
		<a href="http://twitter.com/share" class="twitter-share-button" data-count="none" data-via="twitter account">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script> </div><div id="teoTwFollow" >
		<a href="http://twitter.com/t" class="twitter-follow-button" data-show-count="false">Follow</a>
		<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script> </div>
		<!-- Place this tag where you want the +1 button to render -->
		<g:plusone size='tall' annotation='none'></g:plusone>

		<!-- Place this render call where appropriate -->
		<script type='text/javascript'>
		  (function() {
			var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
			po.src = 'https://apis.google.com/js/plusone.js';
			var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
		  })();		  
		</script>
		</div>]]></content:encoded>
			<wfw:commentRss>http://www.empoweredbyplay.org/2010/04/scholastic-once-again-finds-a-way-to-get-to-our-school-children/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

