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Thankful for blankets!

All hail the humble blanket! It is perhaps one of the best, all time classic playthings. Besides being a welcomed, cozy comfort for children of all ages, a blanket can be played with about a gazillion different ways. It is such the perfect toy that this year it has been inducted into the National Toy [...]

Does Monster High make you nostalgic for Bratz?

The tarty Bratz dolls with a “passion for fashion” (pictured above) made many of us nostalgic for Barbie dolls. The Bratz dolls pushed the sexy envelope in a way that made good, old fashioned Barbie seem wholesome – perhaps even prudish. Now I am wondering, will the new Monster High dolls [...]


Peggy Orenstein’s book CINDERELLA ATE MY DAUGHTER wasn’t the book I hoped it would be – it was better.

I was hoping she’d knock the marketing giant flat on its exploitative keister and that her book would make a strong and irrefutable case against Disney’s shameless and relentless marketing to young girls – opening parents’ [...]

Milk Media Madness

Is it too much to ask that our school children eat a school lunch without being marketed to? I don’t think so. A few months ago, I wrote about Milk Media and their Milk Rocks! campaign. At that time I was upset about the Bakugan website advertised to my 5 year-old son on [...]

Small moments

Last night after dinner, my sons begged and begged to watch a DVD. We don’t have television, and we have a “No DVD on school nights” rule.  I stood firm and upheld the rule. Oh, my goodness, were there tears.  “It’s okay,” I said.  “You can be sad.”  One son, looking outside and seeing the [...]

The Power of Parenting

I’ve been thinking more about the new report from the Kaiser Family Foundation and the great deal of bad news it has about our kids. For example:  “Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).” The [...]

Plugging in your kids – a slippery slope

Yesterday’s NY Times featured a great article about kids and electronic media consumption – If Your Kids Are Awake They’re Probably Online.  The researchers were amazed at the increase they found,  thinking that we’d already reached a saturation point. Turns out kids are multi-media tasking at an astronomical rate, with smart phones, computers and more.


Empowered by Play’s nomination for worst invention of the decade: "Tween"

There is some debate about where and when the term “tween” first hit the mainstream. There is also debate about the exact tween parameters. Some say tweens are the 8 to 14 year olds; others say 9 to 13 year olds; and others claim 6 to 12 year olds. And now, we even see the [...]