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Plan ahead and keep Screen-Free Week a scream-free week :-)

What would you do with an extra 32 hours in your week? Plant a garden? Visit a friend? Take a walk? Read a book? Make play dough? You could do all of those things and still have time to ride a bike and help your mom with a chore.  The average preschool child spends [...]

Empowered by Play endorses Screen-Free Week!

How hard would it be for your family to forgo screen entertainment for one week? That includes video games, television, social media and texting – the whole kit-and-caboodle. Have you ever tried it? Maybe the electricity went out for a day or two from an ice-storm (that happened in our area last winter) and [...]

Club Penguin Quandary

I have a bit of a problem and I’m not sure what to do. A few weeks ago, one of my sons said, “You know what you could get me for Christmas, Mom? You could let me go on Club Penguin.” Club Penguin is an online social-network gaming website for kids. It’s been around for [...]

Milk Media Madness

Is it too much to ask that our school children eat a school lunch without being marketed to? I don’t think so. A few months ago, I wrote about Milk Media and their Milk Rocks! campaign. At that time I was upset about the Bakugan website advertised to my 5 year-old son on [...]

The Power of Parenting

I’ve been thinking more about the new report from the Kaiser Family Foundation and the great deal of bad news it has about our kids. For example:  “Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).” The [...]

Plugging in your kids – a slippery slope

Yesterday’s NY Times featured a great article about kids and electronic media consumption – If Your Kids Are Awake They’re Probably Online.  The researchers were amazed at the increase they found,  thinking that we’d already reached a saturation point. Turns out kids are multi-media tasking at an astronomical rate, with smart phones, computers and more.


Sad news about $esame $treet

Once again, Sesame Street is disappointing me. A few months ago, when many, many people were celebrating Sesame Street’s 40th anniversary, I wasn’t. Check out my post “When did Sesame Street become $esame $treet? “ for more about that.

At tomorrow’s Consumer Electronic Show in Las Vegas, the world will be introduced to Nintendo DS [...]

Empowered by Play update

Today I played the game “3 Foot Ninja” on the MilkRocks! website. This is the website advertised on school milk cartons in grades K-12 throughout the country. Well, I wasn’t too good at the game, and quickly died a gruesome death – with my red blood spilling out. Nice way to start the day.

I [...]

"The Brawl Begins" when Milk Media meets my son


Driving in the car last week, one of my sons declared, “Mom, I learned about a new dot com today. Bakugan dot com. You can watch videos and play games.” I paused, then asked, “Where did you learn [...]